VP of Marketing

About Rapyuta Robotics

Rapyuta Robotics, an ETH Zurich spinoff, operates with the goal of making robots more accessible to anyone in the logistics industry. Rapyuta Robotics seeks individuals who believe that collaborative work leads to more effective and sustainable outcomes and are fearless in challenging limits whether within themselves or in their surroundings to make a dent in the universe.

As Vice President of Marketing for Japan, you will own strategy, planning and the execution of our Japan Marketing function to maximize order intake and improve brand awareness. You will work closely with Japan Sales and Product function leadership to shape a collaborative, energizing environment - one where the members enjoy the work, learns fast, and feels genuine pride in what we ship together.

Responsibilities

• Integrated Demand Generation & Funnel Leadership - Own the end-to-end demand engine across digital, email/lifecycle, experiential marketing, Inside Sales, and Partner Sales to deliver qualified leads and maximize order intake; drive annual and quarterly plans, campaign calendars, prioritization, and resource allocation across all channels.

• Brand, Messaging, Content & Go-to-Market Execution Strengthen Rapyuta Robotics' brand presence in the Japan logistics and industrial automation market; oversee messaging and content aligned to ICPs, use cases, and buying stages; improve editorial processes and expand content across the customer journey; lead launch initiatives with Sales and Product to drive market impact.

• Team Leadership, Operations & KPI Visibility Lead Japan's Marketing function, including Inside Sales, covering hiring, resource deployment, evaluation, and feedback; oversee CRM and marketing automation to maintain data quality, surface funnel bottlenecks, and standardize KPI reporting; own budget control and executive-level reporting visibility.

Requirements

Minimum Requirements

• 10 years of related experience including 3+ years of hands-on B2B marketing experience owning revenue-linked marketing KPIs
• Proven track record marketing complex B2B products in industrial automation, logistics, robotics, or enterprise SaaS - ideally to Japanese enterprise buyers
• Strong analytical decision-making using funnel metrics, attribution, and campaign ROI
• Hands-on experience with CRM and marketing automation platforms
• Experience owning a marketing budget and reporting KPIs to executive leadership.
• Native-level Japanese and business-level English.

Benefits