{"id":1745886,"url":"https://alion.io/job/rare-candy-senior-creative-lead-growth","title":"Senior Creative Lead - Growth","company":{"id":3787933,"name":"Rare Candy","domain":"rarecandy.com","url":"https://alion.io/company/rarecandy","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":115000,"max":145000,"currency":"USD","period":"year","gross":null,"usd_annual":145000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-02T21:55:17Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-20T10:51:17Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Senior Creative Lead, Growth\nLocation: Dallas (preferred) or Remote-US with Central/Eastern overlap\nCompensation: $115,000-$145,000 base, plus meaningful equity\nDepartment: Growth\nReports to: Director of Growth\nAbout Rare Candy\nWe’re a leading marketplace dedicated to trading card games - Pokémon, MTG, Lorcana, and more - used by millions of collectors to buy, sell, and showcase their collections. Our operations team powers the logistics that ensure trading cards and collectibles move quickly and safely between sellers and collectors. We grew almost 30x last year, and we aren't slowing down.\nThe Role\nWe're hiring a Senior Creative Lead to own what Rare Candy makes and why. That covers organic social, paid ads, creator and UGC content, and every major launch.\nWe already have talented people making content, including our in-house creators and our co-founder Leonhart. What we need is the person who decides what gets made, writes the brief, gives the notes that make it better, and knows from the numbers what to do more of. You'll direct our social team, freelancers, and creator partners. You'll also run creative testing on paid, and turn what works into a system instead of a lucky week.\nYou'll work directly with our Director of Growth and CEO on brand and messaging.\nYou already live in TCG internet. You know why a pull video took off, which creators the community trusts, and what makes Pokémon fans roll their eyes at a brand.\nWhat Success Looks Like\nFirst 30 days: You've audited what we've published across organic and paid over the last six months and told us what's working and why. You've set a weekly creative rhythm with the team. Your first briefs are out.\nBy day 90:\nA dependable weekly creative pipeline is running on schedule.\n\nA structured paid-creative testing program is live, with a roadmap for hooks, formats, and creators.\n\nCreator and UGC content feeds into the same system as everything else, and the best of it gets adapted for paid.\n\nThere's a backlog of concepts covering launches and the weeks after them.\n\nThere's a creative performance report the team actually reads every week.\n\nBy the end of year one:\nRare Candy has a voice and look people recognize without seeing the logo.\n\nEvery launch has a creative plan that runs for weeks, not days.\n\nCreative testing is a measurable reason our acquisition costs are going down.\n\nYou've grown into leading creative across Growth.\n\nWhat You'll Do\nOwn creative strategy across organic social, paid acquisition, UGC, creators, and launches.\n\nDevelop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments.\n\nWrite hooks, scripts, and copy direction that the team and creators build from.\n\nDirect the output and priorities of our social team, freelancers, and production partners.\n\nPartner with Leonhart and our in-house creators on content and distribution.\n\nReview creative before it goes out, and give notes that make it better.\n\nBuild a repeatable process for producing, reviewing, publishing, and testing creative.\n\nRun the paid-social testing roadmap, and find winning UGC to adapt for paid.\n\nTurn collector behavior, reviews, customer insights, and cultural moments into content.\n\nKeep a rolling content and launch calendar, and keep launches alive after week one.\n\nUse performance data to decide which concepts, hooks, formats, and creators to scale.\n\nSend a weekly creative performance recap.\n\nSet and protect Rare Candy's voice and visual approach.\n\nWork with our Director of Growth and CEO on brand positioning and messaging.\n\nA Day in Your Life at Rare Candy\nYou start the morning in the paid dashboard. Two hooks from yesterday's Instapacks test are pulling ahead, so you brief three new variations and get them to the team before lunch.\nMidday, you review the week's calendar with the social team and give notes on a creator's draft that's close but buries the pull.\nIn the afternoon, you're in a planning session with our Director of Growth on next month's launch. You leave with a concept and two creators you want on it.\nYou end the day writing the brief.\nYou Might Be a Fit If\nYou have 7+ years in creative strategy, social, content, or brand marketing, ideally at a consumer, marketplace, gaming, collectibles, sports, or culture-driven brand.\n\nYou've directed creative that performed, and you can tell us what you changed and why it worked.\n\nYou write sharp briefs. People who work from them make better stuff.\n\nYou're fluent in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats. You know what the first two seconds of a video need to do.\n\nYou've briefed and managed creators, and you know how to give notes without killing what made their content good.\n\nYou've changed creative because of what the data said, and you can walk us through an example.\n\nYou're a strong writer and editor of copy, hooks, and scripts.\n\nYou have strong communication skills and can manage projects, timelines, and expectations across creators, freelancers, and internal teams. People know where things stand without having to ask.\n\nYou know Pokémon and the TCG world: the products, the drama, the creators, the language.\n\nBonus Points\nExperience scaling paid-social creative on Meta and TikTok.\n\nExperience with drops, livestreams, or launch-driven brands.\n\nExperience growing a small creative team.\n\nWhy Join Us Now\nDefine the brand of the fastest-growing TCG marketplace while it's still being shaped.\n\nWork directly with our Director of Growth and CEO, with no layers in between.\n\nA small growth team, so your ideas get made instead of sitting in a deck.\n\nA salary range of $115,000-$145,000, plus meaningful equity.\n\nFull benefits: health, dental, and vision coverage, 401(k), and a wellness stipend.\n\nA monthly dogfooding budget to spend on cards, because we hire people who love this hobby.\n\nOur Hiring Process\n30-min intro chat with Taylor (Director of Growth).\n\nPortfolio walkthrough (45 minutes): take us through three campaigns or series you directed. Tell us what the brief was, what you changed along the way, and how they performed.\n\nPaid creative exercise (about 3 hours, $300): we'll send you a real Rare Candy launch and a few pieces of our recent content. Give us a one-page brief for the launch, notes on what you'd change in our content, and a simple test plan for paid.\n\nPanel with our CEO, co-founder, and Growth team.\n\nReference calls and an offer within 1 week of the final interview.\n\nHow to Apply\nApply through our Ashby posting and answer these:\nTell us about a piece of content or campaign you directed. What was the brief, what notes did you give, and how did it perform?\n\nTell us about a time performance data changed your creative. What did you see, and what did you change?\n\nWhich TCG account or creator is doing it right, and what would you steal from them?\n\nRare Candy is an equal opportunity employer. We celebrate individuality, from Pikachu collectors to Planeswalker pros, and are committed to building an inclusive team.","description_format":"text","description_chars":6990,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Collectibles & Trading Cards"],"lifecycle":[{"event":"open","at":"2026-10-03T05:50:01Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.811,"p_room":0.9,"age_days":17,"expected_fill_days":26,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":145000,"is_top_pay":false},"html_url":"https://alion.io/job/rare-candy-senior-creative-lead-growth","json_url":"https://alion.io/job/rare-candy-senior-creative-lead-growth.json","meta":{"generated_at":"2026-10-20T11:01:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12058,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3787933},"rest":"https://alion.io/mcp/rest/get_company?id=3787933"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frare-candy-senior-creative-lead-growth"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frare-candy-senior-creative-lead-growth"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frare-candy-senior-creative-lead-growth"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rare-candy-senior-creative-lead-growth\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frare-candy-senior-creative-lead-growth"}]}