{"id":3579847,"url":"https://alion.io/job/raydar-demand-generation-manager-3","title":"Demand Generation Manager","company":{"id":4478753,"name":"Raydar","domain":"raydar.com","url":"https://alion.io/company/raydar-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":{"label":"ET","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":24000,"max":36000,"currency":"USD","period":"year","gross":null,"usd_annual":36000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":true}],"status":"live","first_seen_at":"2026-10-05T00:00:00Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-11-02T05:11:27Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"About the company\nOur client is a financial technology company.\nThe role\nRaydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.\nWhat you'll do\n- Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.\n- Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.\n- Run account-based programs judged on qualified demos booked rather than engagement.\n- Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.\n- Raise conversion through structured testing instead of wholesale redesigns.\n- Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.\n- Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.\n- Use AI tools for account research, personalization, content creation and campaign analysis.\nRequirements\nWhat we're looking for\n- 8+ years in B2B demand generation, including at least 4 years targeting the US market.\n- Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.\n- Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.\n- Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.\n- Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.\n- Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.\n- Everyday use of AI tools in marketing, with results to point to.\n- People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.\n- Experience driving expansion demand among existing customers.\n- Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.\n- Based in Latin America with working-hour overlap with US Eastern time.\n- A work history showing tenures of 18 months or longer.\nBonus points\n- Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.\n- Background in US independent wealth management technology and an existing network among industry events, associations and trade media.\n- Experience working within a scorecard-driven cadence such as EOS or OKRs.\n- Depth in HubSpot, account-based marketing tools and advisor data providers.\n- Experience launching a customer advisory council.\nBenefits\nCompensation and benefits\n- Base salary: USD 24,000 to 36,000 per year\nLocation and work model\n- Remote (US)\n- Full-time","description_format":"text","description_chars":3305,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United 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