{"id":3864825,"url":"https://alion.io/job/razer-global-brand-activation-manager","title":"Global Brand Activation Manager","company":{"id":3457,"name":"Razer","domain":"razer.com","url":"https://alion.io/company/razer","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":41,"ghost_share":0,"stale_share":0.805,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-06T11:38:26Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-10T08:24:45Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.\nJob Responsibilities :\nResponsible for driving the planning and execution of global brand activation initiatives across product categories, campaigns and key marketing moments. Working closely with global and regional marketing teams, business units and cross-functional stakeholders, this role translates marketing strategies into actionable activation plans and ensures consistent, integrated brand execution across markets and channels.The role oversees end-to-end project management, creative asset development and campaign enablement, ensuring timely delivery, operational efficiency and alignment with overall marketing objectives.\nDevelop and execute activation plans: Partner with global and regional marketing teams, business units and creative teams to translate marketing strategies into actionable activation plans across product categories, campaigns and key seasonal moments.\nLead end-to-end project management: Drive the planning and execution of marketing activation initiatives, establishing project timelines, milestones and deliverables while managing cross-functional dependencies, resolving execution challenges and escalating risks or delays.\nOversee creative development and asset delivery: Develop creative briefs and asset requirements, working with internal creative teams and external agencies to manage the end-to-end development, production, review, approval and distribution of marketing materials across social, digital, e-commerce, retail, events and other marketing channels.\nDrive cross-functional activation: Collaborate with social, esports, design, business development, partnerships and other marketing teams to coordinate creative assets and deliverables that support brand activations, events, sponsorships and integrated marketing initiatives.\nDevelop campaign toolkits and playbooks: Create and maintain scalable campaign toolkits and activation playbooks, including communication guidelines, copy, creative assets, social content, e-commerce materials and in-store activation resources to enable consistent execution across teams and markets.\nTrack and evaluate activation performance: Monitor campaign execution against agreed KPIs, consolidate performance results and identify opportunities to improve activation effectiveness and operational efficiency.\nPerform other duties as assigned.\nPre-Requisites :\nMandatory Qualifications\nBachelor's degree or equivalent practical experience.\nMinimum 5 years of experience in brand activation and sponsorships, either in a corporate or agency environment, with a focus on communication and content development.\nStrong project management, time management and organisational skills, with the ability to manage multiple priorities and meet deadlines.\nAbility to work effectively in a complex, fast-paced, matrixed and global environment.\nStrong interpersonal and communication skills, with the ability to collaborate across teams and different time zones.\nProactive, self-driven team player who can also work independently.\nPreferred Qualifications\nExperience or understanding of the gaming industry/segment.\nRazer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.\nAre you game?","description_format":"text","description_chars":4225,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Event Marketing","Creative Agencies","Corporate Events","Headphones & Audio"],"lifecycle":[{"event":"open","at":"2026-11-06T11:38:26Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":3,"expected_fill_days":42,"reasons":["conf:8","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/razer-global-brand-activation-manager","json_url":"https://alion.io/job/razer-global-brand-activation-manager.json","meta":{"generated_at":"2026-11-10T11:09:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25838,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3457},"rest":"https://alion.io/mcp/rest/get_company?id=3457"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frazer-global-brand-activation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frazer-global-brand-activation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frazer-global-brand-activation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/razer-global-brand-activation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frazer-global-brand-activation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3864825}},{"tool":"search_jobs","arguments":{"company":"razer.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3864825},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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