{"id":1827696,"url":"https://alion.io/job/rbw-digital-content-manager","title":"Digital Content Manager","company":{"id":2280803,"name":"RBW","domain":"rbw.com","url":"https://alion.io/company/rbw-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kingston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":80000,"max":95000,"currency":"USD","period":"year","gross":null,"usd_annual":95000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"AI Agents","optional":false},{"name":"Google Workspace","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Magento","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-07-08T20:26:52Z","employer_posted_date":"2026-07-08","last_verified_at":"2026-10-08T00:12:05Z","board_verified":true,"closed_at":null,"days_open":91,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":91},"description":"About RBW\nRBW is a contemporary lighting design and manufacturing studio leading the industry in LED fixtures for hospitality and workplace. Our purpose is to realize the unlimited potential of lighting. Through a collaborative process of exploration, discovery, and improvement with our customers and partners, we craft thoughtful light fixtures. We believe in the power of light to create atmosphere.\nWhat success looks like\nAs the Digital Content Manager, you will be responsible for creating, planning, distributing, and optimizing digital content across RBW.com, social media, and newsletter media. You will align digital assets with marketing objectives to enhance brand awareness, support lead generation, and increase loyalty and retention. You will help drive qualified leads, web traffic, web sales, increase interactions on site, and drive engagement throughout the sales and marketing funnel. Ultimately, this will lead to increased revenue across RBW’s sales channels.\nKey Responsibilities\nAccountable for RBW.com sales quota\nSupport third party web sales\nResponsible for website master database for product information updates (e.g., production times, pricing, lumen output, etc.)\nCreate and develop consistent newsletters and social posts \nCreate blog content and support SEO on RBW.com\nEducate the market about new collections while developing campaigns that drive sales of legacy collections\nSupport launch and growth of new brands distributed by RBW\nCreate and submit industry award applications\nAudit and manage data on RBW.com to ensure consistency\nConduct customer analytics on RBW.com to identify areas for website content improvement\nAccountable for engagement and growth in RBW’s trade customer segment. This will include optimizing Klaviyo flows and the RBW.com trade customer experience\nAccountable for KPIs across our platforms, including social engagement, web sales, and website conversion \nWrite briefs for internal and external teams who will support you with creation of imagery and graphics needed for your content\nUtilize agentic AI to solve customer needs and drive efficiencies in marketing campaign deployment and content creation\nAnd, because no role at RBW is ever fully contained to a list, you may also be asked to take on other responsibilities that support the team, the work, and our shared goals\nSkills, knowledge and expertise\n5+ years of experience in the decorative lighting or related A&D industry\nStrong business acumen \nProficiency in using graphic design software, such as Photoshop or Adobe suite, to edit and leverage existing digital templates \nProficient using Klaviyo or similar push marketing platform\nProficient deploying content on social media platforms (e.g. LinkedIn, Instagram)\nProficiency using a website Content Management System (e.g. Magento, Sanity)\nProficiency using Google Workspace\nStrong organizational and project planning skills\nAbility to work independently, manage time effectively, and prioritize tasks to meet marketing deadlines\nPreferred Qualifications\nExtensive experience with the customer funnel in commercial and hospitality lighting\nHistory driving growth within a small business \nTrack record managing multiple digital platforms at once \nRBW Benefits Package\nAs a full-time employee you will be able to participate in our benefit package outlined below. You’ll also have access to awesome perks such as an on-site Fitness Space in our Kingston Factory, fully-stocked snacks and beverage options, great colleagues, and an open, collaborative team environment.\nHealth/Dental/Vision Insurance: effective 1st of the month following hire date; low cost premium options\nFlexible Spending Account (FSA) & Health Savings Account (HSA) options\nUnlimited PTO\nYour Birthday Off\n5 Wellness days each year\nEmployee Assistance Program (EAP)\nFloating holiday\nRBW Holidays: New Year's Day, Martin Luther King Day, Presidents’ Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day & Friday after Thanksgiving, Christmas Day, & additional Christmas Holiday (Christmas Eve, Boxing Day - varies year to year)\nProrated 12-week paid parental leave\nAdoption Assistance\n401(k) - 3% company contribution after the first year of employment, regardless of individual contribution\nProfit-Sharing - 5-year vesting (20% a year, qualifies after the first year of employment) Provided there is a strong and profitable year, the company gifts a portion of the profits to the employees in the form of a retirement contribution\nPre-tax Commuter Benefit program\nLife/ADD insurance policy, with an option for voluntary additional coverage\nEmployer-paid short-term disability coverage\nMonthly EV credit towards electric car charging on premises at Kingston Factory\nGenerous Discount on RBW products\nCompensation\n$80,000 - $95,000 USD per year (Kingston, NY - Factory)","description_format":"text","description_chars":4839,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave","Unlimited PTO","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Digital Media","Hardware","Architecture"],"lifecycle":[{"event":"open","at":"2026-10-04T11:47:42Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":1,"p_active":0.442,"p_room":0.28,"age_days":90,"expected_fill_days":23,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-07T05:47:15Z"},"pay":{"stated_usd_annual":95000,"is_top_pay":false},"html_url":"https://alion.io/job/rbw-digital-content-manager","json_url":"https://alion.io/job/rbw-digital-content-manager.json","meta":{"generated_at":"2026-10-08T02:33:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4416,"day_limit":5000,"remaining_today":584,"minute_limit":60,"resets_at":"2026-10-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2280803},"rest":"https://alion.io/mcp/rest/get_company?id=2280803"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frbw-digital-content-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frbw-digital-content-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frbw-digital-content-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rbw-digital-content-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frbw-digital-content-manager"}]}