{"id":1565187,"url":"https://alion.io/job/rea-group-lifecycle-campaign-manager-b2b","title":"Lifecycle Campaign Manager, B2B","company":{"id":11737,"name":"REA Group","domain":"rea-group.com","url":"https://alion.io/company/rea-group","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Richmond, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":66000,"max_usd":175000,"period":"year","method":"role_country_seniority_unknown","sample_n":31},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-01T05:51:14Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-02T17:47:11Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Hybrid working, birthday leave and purchased leave options\nFlexible parental leave for primary and secondary carers\nVolunteering leave, community grants and matched payroll giving\nWe're REA\nWith bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. \nOur people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.\nWhere the team fits in\nThe Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.\nIn the customer side of the business, we’re in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice. This brand-new role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.\nThis role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.\nThis role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability us unlocked in Braze.\nWhat the role is all about\nCollaborating with stakeholders to define the Salesforce Marketing Cloud migration plan, balancing the prioritisation of campaign opportunities against capability available in Braze and product dependencies\nBeing an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences\nHaving a deep understanding of our customer audience, and using data and insights to develop campaigns\nDeveloping personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR’s\nWorking closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn’t disrupt existing customer journeys\nDeveloping and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversion\nAnalysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholders\nManaging the communication schedule based on contact rules cross-channel to maximise engagement and ROI\nManaging audience targeting, campaign building, proofing, testing and launching\nMaintaining a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise\nWho we’re looking for\nStrong attention to detail and passion for creating great customer experiences\nSomeone technically savvy and strong at all aspects of campaign creation and management - experience in another omni-channel or email platform\nAbility to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysis\nData and results led, experienced in creating testing strategies to increase and measure communication performance\nPerseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required\nSomeone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle lens when required\nCreative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice\nHas a desire and willingness to help others\nWork productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!)\nThe REA experience\nThe physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.\nSome of ourPerks & Benefitsinclude:\n· A hybrid and flexible approach to working\n· Flexible leave options including, birthday leave and purchase additional leave\n· Flexible parental leave offering for primary and secondary carers\n· Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity\n· Hackdays so you can bring your big ideas to life\nOur commitment to Diversity, Equity, and Inclusion\nWe are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.\nJoin our Talent Neighbourhood\nKeen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!\n#LI-HYBRID","description_format":"text","description_chars":5606,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work","Parental leave"],"hiring_locations":[{"name":"Australia","iso":"AU","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["PropTech","Real Estate Brokerage"],"lifecycle":[{"event":"open","at":"2026-10-01T05:51:14Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-02T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/rea-group-lifecycle-campaign-manager-b2b","json_url":"https://alion.io/job/rea-group-lifecycle-campaign-manager-b2b.json","meta":{"generated_at":"2026-10-03T01:10:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1048,"day_limit":5000,"remaining_today":3952,"minute_limit":60,"resets_at":"2026-10-04T00:00:00Z"}}}