{"id":426313,"url":"https://alion.io/job/rebar-founding-marketing-lead","title":"Head of Marketing","company":{"id":7134,"name":"Rebar","domain":"rebar.com","url":"https://alion.io/company/rebar","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":40,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":350000,"currency":"USD","period":"year","gross":null,"usd_annual":350000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-06-05T01:10:34Z","employer_posted_date":"2026-06-05","last_verified_at":"2026-11-05T07:28:18Z","board_verified":true,"closed_at":null,"days_open":153,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":153},"description":"About Rebar\nRebar is building the AI operating system for commercial HVAC, Electrical, and Plumbing.\nOver the past year our quoting platform has processed tens of thousands of projects across North America and we’ve doubled our revenue in the first 6 weeks of this year. Our customers include many of the top firms in the industry. Some of these companies are running billion-dollar construction projects on workflows that still look like it’s 1985.\nConstruction is 10% of GDP and still massively underserved by software. We are changing that.\nWe recently raised a $14M Series A from leading construction tech investors and are entering our next phase of growth. We are building a set of AI native products that will define how this industry operates.\nWe’re looking for a Head of Marketing to build and lead Rebar’s marketing function-driving pipeline, sharpening our positioning, and defining how we show up in the market.\nThe Role\nWe're hiring a Head of Marketing to own Rebar's marketing function end-to-end: strategy, budget, demand generation, brand, content, events, and positioning. You'll build the team that runs it as we scale. We believe the commercial construction supply chain is about to go through a massive AI-driven transformation. Rebar sits at the center of that shift, and we have a unique opportunity to become the defining voice of AI in pre-construction.\nThis is our first marketing leadership hire, and it's a player-coach role. You'll set the strategy and own the number, and you'll also write the posts, launch the campaigns, and work with our events team. You'll report to the CEO, work closely with the Head of Sales, and be part of the leadership team shaping company strategy.\nToday, much of our growth comes from strong market pull, customer referrals, industry relationships, and outbound sales. You'll own Rebar's external presence: how we show up across every channel and every room. That means the content that earns trust, the events where relationships get built, and the commercial narrative that makes us the obvious call before a demo is even scheduled.\nWhat You'll Do\nOwn Marketing Strategy & Build the Team\nSet Rebar's marketing strategy, annual plan, and budget, tied directly to pipeline and revenue targets\n\nOwn the marketing-sourced pipeline number and report on it to the CEO, the leadership team, and the board\n\nBuild and scale demand generation across paid acquisition, lifecycle, outbound campaigns, partnerships, events, and growth experiments\n\nRun performance marketing end-to-end on channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution\n\nImprove conversion across the funnel through messaging, targeting, experimentation, and optimization\n\nHire and develop the marketing team as we scale. Decide when to hire full-time and when to use contractors or agencies, and manage those partners across paid, design, video, and content\n\nDefine Rebar's Voice in the Market\nEstablish Rebar as the defining voice of AI in pre-construction and commercial construction supply\n\nOwn Rebar's LinkedIn presence across organic and paid. Ship consistent, high-quality content, including customer stories, product launches, podcast clips, executive POVs, and industry commentary\n\nBuild a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content for suppliers, estimators, contractors, and operators\n\nTurn customer pain points, workflows, and product capabilities into clear, compelling messaging that lands with commercial construction teams\n\nPartner with the CEO on a founder-led content program. The CEO commits about 2 hours a week to content collaboration (interviews, raw audio, draft reviews) and shows up for the podcast\n\nBuild Customer & Industry Storytelling\nStand up and scale Rebar's customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution\n\nCreate high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content\n\nLaunch and scale Rebar's webinar and podcast initiatives across both live and on-demand formats\n\nLead Strategic GTM & Partnerships\nChoose which conferences, trade shows, sponsorships, and industry partnerships to invest in based on our ICP, and own the event budget and ROI\n\nEnable strategic partners with co-branded campaigns, collateral, and partner toolkits\n\nPartner closely with Sales, Product, and Leadership on GTM strategy, product launches, roadmap communication, and market positioning. With Sales, that means a weekly pipeline review with the Head of Sales, a shared dashboard for marketing-sourced vs. influenced pipeline, and joint ownership of the named account list\n\nMeasure and Optimize Performance\nOwn marketing's metrics: attribution, pipeline influence, CAC efficiency, and funnel conversion\n\nRun rapid experiments across channels, messaging, creative, and targeting to find what works and scale it\n\nWhat We're Looking For\nThe non-negotiables, written through the lens of how this role will partner with Sales:\n6+ years in B2B SaaS marketing, demand generation, growth, or GTM roles, including at least 2 years leading a marketing function or team, ideally at an early-stage company. You've built something from zero, not only inherited it.\n\nYou've carried a real pipeline number. Not \"supported pipeline.\" You've owned a marketing-sourced target, missed it, made it back, and can walk us through what worked. If you've never been on the hook for revenue, you'll default to brand work when it gets uncomfortable.\n\nYou've built and led a team. You've hired marketers, managed agencies, and know when to hire versus buy. You still do the work yourself; you can lead without stepping away from execution.\n\nYou'll get on customer calls. You work in Attention, sit on live calls, listen to losses, and talk to estimators on the phone. You don't build from a deck or an analyst report. Without this, voice and positioning will be wrong within 60 days.\n\nYou speak practitioner, not marketer. You can write for a 55-year-old distributor branch manager. Our ICP can smell SaaS marketing copy from a mile away. Expect a writing exercise in the loop: 20 minutes of raw CEO audio in, polished post out.\n\nABM in execution, not on slides. You've run 1:1, 1:few, and 1:many programs with an SDR team and adjusted plays in flight. You know the difference between intent data that's useful and intent data that's noise. You've fought through bad attribution and built something better.\n\nEvent-led pipeline ops. Pre-event outreach cadence, dinners, booth playbook, post-event handoff to sales. This is where marketing either earns its seat or doesn't.\n\nYou ship sales enablement on request. One-pager by Tuesday, case study in a week. No \"that's a Q3 OKR\" energy. You bring a service mindset to the deal team, and in return the sales team brings the same mindset to you.\n\nClosed-lost obsession. You read every loss reason and feed it back into positioning. Most marketers ignore lost deals, but that's where messaging actually gets sharp.\n\nCompensation & Benefits\nSalary: $200k-$350k\n\nEquity: meaningful grant, aligned with your background\n\nBenefits: medical, dental, vision\n\nPerks: free lunches and dinners\n\nThis is a full-time, onsite role in NYC’s Flatiron District-steps from Madison Square Park and Union Square.","description_format":"text","description_chars":7508,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["B2B Commerce","Construction Management Software"],"lifecycle":[{"event":"open","at":"2026-09-06T04:57:07Z"}],"visa":[],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.464,"p_room":0.28,"age_days":153,"expected_fill_days":40,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":350000,"is_top_pay":true},"html_url":"https://alion.io/job/rebar-founding-marketing-lead","json_url":"https://alion.io/job/rebar-founding-marketing-lead.json","meta":{"generated_at":"2026-11-05T12:04:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15501,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7134},"rest":"https://alion.io/mcp/rest/get_company?id=7134"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frebar-founding-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frebar-founding-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frebar-founding-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rebar-founding-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frebar-founding-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":426313}},{"tool":"search_jobs","arguments":{"company":"rebar.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":426313},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}