{"id":3938881,"url":"https://alion.io/job/red-bull-brand-manager","title":"Brand Manager","company":{"id":3648,"name":"Red Bull","domain":"redbull.com","url":"https://alion.io/company/red-bull","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":240,"ghost_share":0,"stale_share":0.996,"repost_share":0,"time_to_fill_p50_days":24,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cairo, Egypt"],"countries":["EG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-08T11:04:54Z","employer_posted_date":"2026-11-08","last_verified_at":"2026-11-10T21:16:31Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations- including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.\nThe primary role of the Brand Specialist is to delve into consumer behavior, compiling insights and conducting market research to identify factors that enhance top-of-mind (TOM) awareness, strengthen brand prominence, and increase per capita consumption. In collaboration with the Brand Manager, the Brand Specialist plays a key role in developing the yearly business strategy. This includes developing and implementing initiatives related to brand marketing, product launches, and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.\n CREATIVE STRATEGY:\nTasked with the development of an integrated creative vision across all campaigns - ensuring that each initiative is crafted to enhance recognition, influence, and interaction to meet broad marketing goals.\nWork in concert with internal teams spanning owned/earned/shared media, events, content creation, and commercial collaborations, guaranteeing cohesion throughout all brand interactions.\nExecute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans.\nEvaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.\nEVENT CREATIVES MARKETING PLANNING AND EXECUTION:\nEnsure event creatives-based marketing plans deliver impactful, efficient, and best-practice 360 campaigns.\nSupport Internal Stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns.\nGuarantee that the marketing tactics for event creatives are coherent, evidence-based, and refined throughout each campaign, collecting insights after each campaign.\nConsistently analyze what other brands are doing in the market, in terms of 360 campaigns and our stance in comparison to the market.\nDevelop and implement strategic event creatives plans tailoring approaches to maximize audience engagement and ROI.\nIdentify key event creatives for Egypt, trends relevant to the brand and target demographics.\nCollaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns.\nManage the creative development of all event creatives assets, including creatives and headlines, digital and print, social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders.\nManage the creative process between local creative agency, and HQ with all necessary alignments.\nCoordinate with the Trade Marketing team synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance.\nCreate analyzing tools to track campaign performance, analyze effectiveness, and make data-driven adjustments.\nEstablish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers.\nProvide post-campaign reports with detailed analysis and recommendations for future event creatives strategies.\nCREATIVE AND MEDIA SYNERGIES:\nWork with Brand Managers, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns\nCREATIVE AGENCY MANAGEMENT:\nManage the creative agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimizing ways of working and exploring new, innovative ways to connect with consumers.\nKeep close cost-controlling systems in place, ensuring budget control and efficiency.\nCultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and execution and account servicing\nPerform annual creative agency evaluation and develop/implement performance plans as needed.\nBUSINESS PLANNING:\nContribute to the annual business planning process including analysis of creative effectiveness to deliver plans and initiatives that will grow brand health and sales\nResponsible for KPI setting, benchmarking, and controlling across all product marketing & initiatives topics to increase the impact of our plans on an ongoing basis\nManage and maintain the annual budget\nCONSUMER INSIGHTS AND MARKET RESEARCH:\nTurn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.\nWhen focusing on the younger segment of the target group, monitor the consumer’s perception about brand and products in social media.\nConduct competitive reviews to analyze our stance vs. other players in the market\nCONSUMER ACTIVATIONS:\nDevelop and implement strategies to drive consumer activation and engagement.\nPlan and execute a 360 consumer activation initiative to ensure comprehensive engagement across all touchpoints.\nCoordinate with marketing and sales teams to ensure alignment on consumer strategies.\nManage different stakeholders from across the sales, marketing, operations, and finance teams to lead them to fully execute a 360 campaign.\nManage consumer activation budget, ensuring expenditures align with company objectives and ROI expectations.\nDevelop and execute promotional campaigns aimed at increasing consumer activation.\nRegularly report on campaign results and key performance indicators.\nEVENTS & FLANKERS\nCreate branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.\nDevelop campaign identity for Sports, Culture, Field and Media Network projects ensuring the brand messaging is consistent and effective.\nManage the creative agency in delivering top notch creatives for Key Visuals, Logos, and consumer messaging tools. That are relevant to campaign and will resonate with the target audience.\nManage the creative agency to deliver on full on campaign identity.\nWork closely with an agency to develop a short teaser video for various events. This involves the storyboarding, video editing, and incorporating brand elements to create a compelling visual story that generates excitement and interest for the event.\nCollaborate with various departments such as marketing to ensure all designs align with the overall campaign strategy.\nDevelop and maintain brand guidelines to ensure all internal and external communications are consistent and reflect the brand identity.\nManage multiple projects simultaneously, meeting deadlines, and delivering high-quality work under pressure.\nBring a high level of creativity and innovation to the role, constantly looking for fresh, exciting ways to present the brand to the world.\nPORTFOLIO MANAGEMENT & NEW PRODUCT LAUNCHES:\nDevelop and implement strategies to grow the current portfolio and address market opportunities.\nConduct extensive analysis of our portfolio and make data-driven decisions to ensure the strongest portfolio is in place.\nLead the full process of the product from request to arrival, including sales monitoring, creating labels, and overall management of all stages.\nCollaborate with sales and trade marketing teams to ensure successful product launches.\nManage the end-to-end process of new product launches, including budget management and performance monitoring.\nPlan and implement 360 product launches leading other teams within sales, marketing, operations\nBRAND MANAGEMENT\nParticipate in and contribute to the 'brand' aspect of marketing projects, including both on/off-premises and trade marketing.\nDevelop new cross-functional instruments such as sales/marketing programs or trade marketing initiatives.\nCollaborate closely with the Brand Manager, regional marketing specialists and international HQ experts to exchange knowledge, align plans, and update each other with the latest insights.\nInitiate and engage in creative sessions to form strategies and evaluate the best practice case studies.\nAlways maintain a 'consumer' and 'brand' perspective in every project, ensuring effective communication with the consumer, with a strong emphasis on digital and social media. Also, ensure all communication aligns with the brand's equity.\nMaintain or enhance the brand aspect of the trial and awareness study, including past 4 week/12-month consumption, top of mind awareness and brand prominence.\nPARTNERSHIP BUILDING\nEnhances service provision of the agency and fosters relationships between the client and agency.\nEstablishes a robust, transparent, and trustworthy collaboration and cooperation with management and peers.\n 5-7 years of experience in brand management, including crafting and executing comprehensive marketing strategies.\nIn-depth understanding of brand positioning, brand equity development, and consumer marketing.\nStrong Leadership skills to fully lead on 360 campaigns with all stakeholders.\nAttention to detail to brand guidelines and corporate identity acting as the Brand Guardian.\nProven success in managing multi-channel brand campaigns.\nStrong analytical skills and experience with performance measurement tools.\nExcellent project management and interpersonal skills.\nProficiency in English, both written and spoken, with outstanding communication abilities.\n -","description_format":"text","description_chars":9547,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Soft Drinks","Motorsports"],"lifecycle":[{"event":"open","at":"2026-11-08T11:29:16Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":24,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/red-bull-brand-manager","json_url":"https://alion.io/job/red-bull-brand-manager.json","meta":{"generated_at":"2026-11-11T01:46:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":272,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3648},"rest":"https://alion.io/mcp/rest/get_company?id=3648"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fred-bull-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fred-bull-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fred-bull-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/red-bull-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fred-bull-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3938881}},{"tool":"search_jobs","arguments":{"company":"redbull.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3938881},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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