{"id":1134335,"url":"https://alion.io/job/red-bull-brand-marketing-manager","title":"Brand Marketing Manager","company":{"id":3648,"name":"Red Bull","domain":"redbull.com","url":"https://alion.io/company/red-bull","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":229,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Auckland, New Zealand"],"countries":["NZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":111000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T02:43:31Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T06:50:57Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"In 1987, Red Bull not only launched a new product, but also pioneered and has led the Energy Drink category ever since. Today, with over 22,000 employees in 178+ countries and more than 14 billion cans sold last year, Red Bull continues to give wings to people and ideas around the world.\nGoing where we have not gone before means breaking new ground, expanding our brand presence, and connecting with consumers wherever they are. Our mission? To make Red Bull - the brand, the product, and the experience - available to everyone, anywhere, at any time.\nAs the Brand Marketing Manager for Red Bull New Zealand, you’ll drive the strategic direction and execution of impactful marketing campaigns, using deep consumer insights to fuel brand growth and loyalty. You’ll develop innovative programs to reach new consumers, align business priorities with local plans, and collaborate across teams to bring complex strategies to life. Success in this role requires a balance of strategic vision, strong project management, and the ability to inspire and influence stakeholders to deliver premium results.\nJoin us full-time at our Auckland Head Office and become part of an ambitious, dynamic team where you’ll have the opportunity to grow, innovate, and make a real impact.\n CONSUMER INSIGHTS AND MARKET RESEARCH\nLead consumer research, monitor brand perception, and track market trends.\nBe on top of the latest consumer and category trends and provide actionable insights for the company\nBRAND MANAGEMENT\nGrow awareness and brand love while recruiting new users to expand our user base.\nResponsible to deliver the Brand Management part of the annual marketing plan\nEnsure a premium consumer experience across all touchpoints and act as point of contact for other teams\nCREATIVE ADVERTISING AND MEDIA\nDevelop innovative ATL advertising assets with creative agencies and Red Bull HQ.\nBuild and execute a country-specific paid advertising plan together with the media agency, considering advertising innovation and maximising reach.\nManage agency relationships and ensure effective media planning and buying.\nPRODUCT PORTFOLIO & PRODUCT MARKETING\nLead local product portfolio management in close collaboration with Sales & Operations. Implement strong product launches with 360° activation\nWork with the iconic Red Bull cartoons and create 360° marketing campaigns to intensify consumption across various occasions.\nDevelop consumer activations that build brand equity and unique consumer experiences.\nSTUDENT MARKETING & SAMPLING\nOversee the Sampling & University Marketing Program, supporting the Student Marketeers team.\nDrive brand presence and word of mouth on university campuses.\nGrow the user base through targeted sampling missions with our Student Marketeers.\nAGENCY & PEOPLE MANAGEMENT\nManage creative and media agencies, including budget oversight.\nLead and coach two direct reports, fostering team development and embodying Red Bull values.\n University degree.\n5+ years of marketing experience in New Zealand; FMCG or lifestyle brand experience is a plus.\nStrong knowledge of advertising, product marketing, and consumer research.\nStrategic, analytical mindset with the ability to generate actionable insights.\nExcellent project management and stakeholder coordination skills.\nIndependent, ownership-driven work style with an entrepreneurial “can-do” attitude.\nStrong interpersonal and communication skills; team player.\nExperience managing people and agencies is advantageous.\nHigh integrity, passion for the brand, and commitment to Red Bull values.\nFluency in English (verbal & written).\n In return, Red Bull offers a competitive remuneration package, world-class training and development opportunities, and the chance to be part of a high-performing and collaborative team culture.\nOur mission of Giving Wings to People and Their Ideas extends to our people. We encourage innovation, creativity and professional growth by providing meaningful experiences, ongoing coaching and opportunities to develop mastery within your field.\nDoing the right things has always been part of Red Bull’s DNA. This is reflected in our commitment to safety, sustainability, collaboration and empowering our people to work with professionalism, focus, responsibility and passion as Red Bull Entrepreneurs.\nJoin us for your next adventure and help shape the future of athlete marketing at Red Bull.\nYou warrant that:\nYou have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.\nYou are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009.\nAll the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.","description_format":"text","description_chars":5071,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Virtual Events"],"lifecycle":[{"event":"open","at":"2026-09-23T06:50:57Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":22,"reasons":["conf:8","win:early","comp:brand"],"computed_at":"2026-09-23T15:40:08Z"},"pay":null,"html_url":"https://alion.io/job/red-bull-brand-marketing-manager","json_url":"https://alion.io/job/red-bull-brand-marketing-manager.json","meta":{"generated_at":"2026-09-23T15:40:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}