{"id":4052659,"url":"https://alion.io/job/red-oak-demand-generation-manager","title":"Demand Generation Manager","company":{"id":685994,"name":"Red Oak","domain":"redoak.com","url":"https://alion.io/company/redoak-2","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-10T21:54:00Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-14T00:02:39Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Red Oak\nRed Oak builds compliance software for financial services firms.\nOur vision: We become the compliance layer every Financial Services firm runs on.\nToday, we serve 19 of the top 20 global asset managers, including BlackRock, Vanguard, PIMCO, and Morgan Stanley, alongside 1,550+ regulated firms. Our customers report $95-101T in combined AUM.\nWhy This Role Matters\nOur buyers don't fill out a form after clicking an ad. Chief compliance officers at regulated financial firms research before they ever talk to us, bring legal, information security, and procurement with them, and take a longer path to raising their hand. Demand generation here is a credibility game, won in the places where that research actually happens.\nThis is a new role, created to give the always-on demand engine a dedicated owner inside a marketing team that shares the pipeline number. The platform now covers more of what a compliance program needs, which means more search terms worth owning, more reasons for a CCO to engage, and a larger set of firms who should be hearing from us. You decide the channel mix, defend it with data, and kill what isn't working.\nHigh ownership. High visibility. High impact.\nWhat Success Looks Like\n90 Days: A channel plan with a defended budget allocation is in place, alongside a search priority list spanning organic, answer, and generative surfaces.\n\nThe Role\nYou own demand-generation-sourced new business pipeline within a marketing team that shares one total pipeline number. That covers always-on demand creation, search visibility across organic, answer, and generative engines, the website as a conversion surface, and the new-business half of account-based marketing - run in direct partnership with outbound and enterprise sellers. You direct the paid media agency alongside the Sr. Director of Marketing and own the digital line of the marketing budget.\nBuild and run always-on demand programs - content distribution, paid search, paid social, syndication, and retargeting - and decide the channel mix based on performance data\n\nOwn acquisition webinars end to end: topic selection, promotion, registration, follow-up, and the pipeline they produce\n\nOwn organic search (keyword strategy, technical and on-page SEO) and run answer engine and generative engine optimization as distinct workstreams, tracking visibility and citation share\n\nOwn the website as a revenue surface - landing pages, conversion paths, forms, testing, and the handoff to routed lead\n\nBuild target account lists against the company's tiering model and run account-level advertising and signal-driven prioritization in partnership with outbound and sales\n\nBrief and hold the paid media agency to performance, own the digital budget plan by channel, and reallocate spend monthly based on results\n\nOwn the demand side of the marketing stack, including intent and account-signal tooling, so it drives prioritization rather than sitting unused\n\nUse AI tools as a working layer for campaign development, audience research, competitive analysis, landing page iteration, and performance reporting - and flag where manual work can go away\n\nWhat You'll Bring\n3 to 5 years in B2B demand generation, with real time owning a pipeline number rather than supporting someone who did\n\nBackground in B2B demand generation serving enterprise or considered-sale markets, with a track record you can point to rather than tenure alone\n\nHands-on channel execution - you've personally built campaigns, written and tested landing pages, and worked directly in ad platforms including Google Ads, Microsoft Ads, LinkedIn, and Meta\n\nReal organic search capability, including keyword strategy, technical SEO, and a point of view on how AEO and GEO are changing discovery in B2B purchases\n\nAccount-based marketing experience against enterprise target accounts, run in partnership with outbound and sales\n\nHubSpot and Salesforce fluency, including campaign reporting, attribution, and lead routing\n\nAI fluency in your demand generation workflow: using AI for campaign development, research, and reporting. This is table stakes here\n\nPlus: experience in financial services, compliance, fintech, or another regulated or technical B2B market; conversion rate optimization or growth experimentation background; hands-on use of AI search visibility or brand monitoring tooling\n\nBenefits\nEquity units via EOP (Employee Ownership Plan): share in what we're building\n\nComprehensive health coverage: medical, dental, and vision\n\n401(k) with a 3% company contribution\n\n20 days PTO annually, plus your birthday off and paid sick leave\n\nEnhanced family leave\n\nLife insurance\n\nHow We Work\nWe're an AI-first marketing team, and this is a hands-on AI role. You'll be expected to find where manual work can go away and to say so - the tools are there to make the job faster, not to sit unused in a dashboard.\nWork Structure\nLocation: Austin, TX (hybrid, minimum 3 days in office)\nTravel: 10 to 15%\nReports To: Sr. Director of Marketing\nCompensation: Base salary plus performance-based variable tied to pipeline results","description_format":"text","description_chars":5080,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-11-11T02:41:31Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":87500,"route":null,"cap_exempt":false,"checked_at":"2026-11-12T07:36:15+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":30,"reasons":["conf:1","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/red-oak-demand-generation-manager","json_url":"https://alion.io/job/red-oak-demand-generation-manager.json","meta":{"generated_at":"2026-11-14T05:11:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8658,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685994},"rest":"https://alion.io/mcp/rest/get_company?id=685994"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fred-oak-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fred-oak-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fred-oak-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/red-oak-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fred-oak-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4052659}},{"tool":"search_jobs","arguments":{"company":"redoak.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4052659},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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