Market Development Director - Southeast Region

The opportunity

As a Market Development Director, you will drive regional strategy and commercial launch readiness in support of our innovative therapies for rare and neuromuscular diseases. In this field-based leadership role, you'll lead strategic engagement with key stakeholders and treatment centers, ensuring regional alignment with REGENXBIO's broader go-to-market objectives. As a vital connection between internal teams, including Sales, Medical Affairs, Patient Services, Advocacy, Marketing, and Market Access-and external ecosystem partners, you'll shape and execute regional strategies that support treatment access and long-term market development for REGENXBIO's products.

What you'll be doing

• Develop and execute targeted engagement strategies for key accounts in assigned regions.
• Establish REGENXBIO as a trusted partner in the neuromuscular and rare disease communities.
• Lead regional business planning aligned with corporate goals and cross-functional priorities.
• Collaborate with internal stakeholders to synthesize customer insights, inform strategic decisions, and optimize messaging and programs.
• Ensure adequate resource allocation to drive regional business success.
• Identify, educate and align thought leaders to our strategic imperatives while being accountable for pulling through brand initiatives with the thought leaders.
• Profile treatment centers to assess readiness, patient care models, referral patterns, and logistical infrastructure.
• Deliver education on REGENXBIO’s products, and tend to end treatment administration logistics.
• Identify and address barriers to care, including infusion capacity, billing/coding challenges, and payer dynamics.
• Support reimbursement readiness and validate regional processes for market access.
• Cultivate strategic partnerships and referral networks to support launch and market expansion.
• Define and track KPIs to measure launch execution quality and speed.
• Serve as the primary point of contact for assigned treatment centers, experts, and stakeholders.
• Drive brand awareness, engagement, and treatment adoption through innovative commercial strategies.
• Monitor regional trends in the competitive, regulatory, and payer landscapes to inform strategy.
• Champion a customer-first mindset and ensure execution reflects the needs of patients and providers.
• It is imperative that REGENXBIO employees embody our core values by working collaboratively, building strong relationships and using clear communication to meet shared objectives.

What we’re looking for

• Minimum of 5+ years in a commercial, market development, or strategic customer engagement role within biotech/pharma.
• Bachelor’s degree required (BA/BS); advanced degree (MBA, PhD, PharmD) strongly preferred
• Proven track record in the rare disease space, ideally including neuromuscular indications.
• Experience supporting new product launches in complex therapeutic areas.
• Strong understanding of U.S. healthcare dynamics, market access, and reimbursement pathways.
• Familiarity with account-based models and stakeholder mapping in specialty care.
• Analytical thinker with the ability to extract insights from data and apply them to commercial decisions.
• Excellent communication and stakeholder management skills.
• Strategic mindset with the ability to align cross-functional teams toward shared goals.
• High ethical standards, integrity, and a mission-driven approach.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Strong initiative and problem-solving capabilities.
• Willingness and flexibility to travel up to 60% for stakeholder engagements.