Business Development Manager - Events
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Oct 20, 2026.
We are looking for a commercially driven professional who can help expand our business in the events and brand experience space. This role is suited to someone who enjoys building new client relationships, identifying revenue opportunities, and turning initial conversations into long-term business partnerships.
The ideal candidate will bring relevant industry exposure, a strong sales mindset, and the ability to manage the business development process from prospecting through final agreement.
What You’ll Do
Research prospective businesses and identify organizations that could benefit from event-related services and brand experience solutions.
Build a pipeline of potential customers through outbound outreach, professional connections, online research, and industry networking.
Initiate conversations with decision-makers to understand their requirements and explore potential collaborations.
Present service offerings, participate in client discussions, and work with internal colleagues to develop suitable proposals.
Maintain regular communication with prospects and manage opportunities through discussions, commercial negotiations, and closure.
Strengthen existing business relationships to encourage repeat engagements and referrals.
Track sales activities, maintain accurate opportunity records, and provide updates on pipeline progress.
Explore new market segments and identify avenues for expanding the business.
What We’re Looking For
4-5 years of experience in business development or sales, preferably within events, exhibitions, brand activations, or related marketing services.
A track record of developing prospects into paying customers and managing sales opportunities independently.
Strong interpersonal, presentation, and commercial negotiation abilities.
Confidence in approaching senior stakeholders and building professional relationships.
An understanding of corporate events, promotional experiences, exhibitions, or brand-led initiatives.
Familiarity with LinkedIn prospecting, customer databases, CRM platforms, and standard office applications.
A self-directed approach to achieving sales objectives and developing new business.