{"id":1737851,"url":"https://alion.io/job/reliaquest-demand-generation-specialist","title":"Demand Generation Specialist","company":{"id":35580,"name":"ReliaQuest","domain":"reliaquest.com","url":"https://alion.io/company/reliaquest","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tampa, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":94000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1003},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-13T11:37:39Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Why it's worth it:\nThe Demand Generation Specialist plans, executes, and optimizes campaigns across every stage of the buyer journey - from awareness through consideration to conversion with a constant eye on driving pipeline and revenue growth for the business. This role owns execution from launch through reporting. Depending on the campaign, that work can span paid media, email, web, SEO/AEO, webinars and democasts, and event promotion. You'll partner with our creative and web teams to build and test what goes to market, use data to decide what comes next, and help train and support junior members of the team.\nThis role is built for someone with a growth mindset. You won't be expected to be an expert in every channel from the start, but show a proven ability to pick things up quickly and a strong understanding of core B2B marketing fundamentals. If you're ready to take on more ownership, this is your chance to take the next step in your career.\nThe everyday hustle:\nOwn campaign execution end-to-end, from launch through optimization and reporting to drive pipeline and revenue growth for the business\nManage paid campaigns across channels like LinkedIn Ads, Google Ads (Search), Microsoft Ads, and display, tracking performance against budget and goals\nBuild audiences using intent signals and ABM tools (e.g., ZoomInfo), and run retargeting programs\nPartner with the creative team to build ads, then test and iterate based on performance\nPartner with the web team to build landing pages that convert, and contribute to SEO and answer engine optimization (AEO) efforts\nPlan and execute email campaigns in Marketo\nPromote webinars, democasts, and in-person events through paid, email, and other digital channels\nAnalyze campaign and funnel data across Google Analytics, Salesforce, and Marketo, and build reporting that shows what's driving results\nHelp train and support more junior team members\nPartner across teams to align campaigns with broader business and revenue goals\nDo you have what it takes?\n2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing\nA quick learner: A track record of picking up new channels, tools, and skills fast\nRange and flexibility: comfortable working across channels and stepping in wherever a campaign needs you\nAnalytical and technically minded: comfortable digging into data, building your own reports, and using metrics to guide decisions\nA working understanding of marketing automation (Marketo), CRM (Salesforce), and attribution, even if your hands-on experience is limited\nExposure to analytics platforms (e.g., Google Analytics)\nA creative mindset: curiosity about audiences, messaging, and what truly drives results\nStrong communication skills and a willingness to teach what you know\nAn accountable, adaptable approach to managing multiple priorities in a fast-paced, deadline-driven environment\nWhat makes you uncommon?\nExperience with CTV (connected TV) and linear TV placements\nExperience with large media buys, including out-of-home (OOH) and regional takeovers to promote events\nRelevant marketing or platform certifications","description_format":"text","description_chars":3138,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Incident Response","Security Operations","Managed Security","Cybersecurity AI"],"lifecycle":[{"event":"open","at":"2026-10-03T01:27:51Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two 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