Assistant Marketing Manager, Government Markets
Are you passionate about creating impactful marketing campaigns that drive customer engagement and revenue growth?
Do you enjoy collaborating across teams, developing compelling content, and using data-driven insights to improve marketing performance?
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (http://www.relx.com), a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles (https://stories.relx.com/responsible-ai-principles/index.html).
About the Role
As an Assistant Marketing Manager, you will support the Government Markets segment and work closely with the Director of Government Marketing to help shape and execute marketing strategies that drive new business and customer growth. This role offers the opportunity to create impactful multi-channel campaigns, collaborate with sales and creative teams, and use insights and analytics to continuously improve results.
Responsibilities
Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue for LexisNexis products
Create marketing content including surveys, sales sequences, email campaigns, infographics, and downloadable guides
Collaborate with sales partners to develop campaigns and sales enablement materials that clearly communicate product advantages
Write campaign briefs and partner with operations and creative teams to execute campaign strategies
Strengthen and evolve messaging focused on competitive advantages and key differentiators
Analyze campaign performance and provide recommendations to optimize future marketing initiatives
Support marketing programs including digital campaigns, events, and nurture/drip campaigns
Collaborate with agencies and vendors to elevate product positioning and drive lead generation
Requirements
Marketing experience, particularly in B2B or SaaS environments
Self-starter with a desire to learn and grow professionally
Strong attention to detail and ability to manage complex marketing initiatives
Ability to analyze campaign performance and identify optimization opportunities
Excellent written communication skills with experience creating email campaigns, digital advertising, guides, and sales collateral
Ability to collaborate effectively with cross-functional teams and external partners
Willingness to learn, evolve, and develop new skills in a fast-paced environment
Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
U.S. National Base Pay Range: $53,900 - $89,800. Geographic differentials may apply in some locations to better reflect local market rates. If performed in Ohio, the base pay range is $51,200 - $85,300.We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Clickhereto access benefits specific to your location.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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