{"id":3152436,"url":"https://alion.io/job/remote-choice-b2b-appointment-setter-outbound-sales-executive","title":"B2B Appointment Setter / Outbound Sales Executive","company":{"id":2731,"name":"Remote Choice","domain":"remotechoice.co.uk","url":"https://alion.io/company/remote-choice","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T13:00:46Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-02T12:41:12Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"B2B Appointment Setter / Outbound Sales Executive\nRemote (South Africa) | UK Business Hours | B2B Professional Services\nThe Opportunity\nWe are recruiting on behalf of an established UK-based financial consultancy that provides outsourced senior finance support to small and medium-sized businesses.\nOur client works primarily with owner-managed businesses generating annual revenues of approximately £500,000 to £5 million, helping them improve financial visibility, manage cash flow and plan for sustainable growth.\nWe are looking for a confident, personable and experienced B2B Appointment Setterto engage business owners, identify potential opportunities and arrange introductory meetings with senior consultants.\nThis is an appointment-setting role rather than a traditional sales position. The focus is on having professional, engaging conversations and securing qualified meetings, not closing deals or negotiating prices.\nKey Responsibilities\nMake outbound calls to business owners and senior decision-makers using pre-qualified prospect lists.\n\nFollow up with prospects who have previously received introductory email communications.\n\nUse a structured call script to introduce the service and establish interest.\n\nAsk relevant questions to understand business challenges, particularly around financial planning, cash flow, profitability, and growth.\n\nIdentify suitable prospects and book qualified 30-minute introductory meetings with senior consultants.\n\nManage appointment scheduling and ensure accurate diary bookings.\n\nRecord all call activity, conversations and outcomes in the CRM on the same day.\n\nProvide concise daily activity reports covering calls made, conversations held, and appointments secured.\n\nMaintain a professional, consultative approach throughout every interaction.\n\nAbout You\nWe are looking for someone who is comfortable speaking directly with business owners and can quickly establish rapport over the telephone.\nEssential requirements:\nPrevious experience in B2B outbound calling, appointment setting, telemarketing or business development.\n\nExcellent spoken English, with clear communication and an easily understood telephone manner.\n\nConfidence engaging business owners, directors, and senior decision-makers.\n\nAbility to follow a structured script while keeping conversations natural and engaging.\n\nStrong listening skills and the ability to ask relevant, thoughtful questions.\n\nExperience using CRM systems to record and manage sales activity.\n\nExcellent organisation, attention to detail and reliable reporting.\n\nA resilient, positive attitude towards outbound calling and prospecting.\n\nDesirable experience:\nPrevious appointment-setting experience within professional or financial services.\n\nExperience promoting business consultancy, coaching, training or other B2B services.\n\nFamiliarity with engaging SME owners and understanding common business challenges.\n\nA proven track record of consistently booking qualified appointments.\n\nTraining and Support\nThe successful candidate will receive:\nProspect lists and relevant background information.\n\nA structured calling script and clear qualification criteria.\n\nGuidance on common objections and appropriate responses.\n\nAccess to the necessary CRM and appointment-booking processes.\n\nOngoing feedback and support to improve appointment-setting performance.\n\nWhat Success Looks Like\nSuccess in this role will be measured by consistent outbound activity, the quality of conversations, accurate CRM management, and, most importantly, the number of qualified introductory meetings booked.\nWe are not looking for an aggressive salesperson or a hard closer. 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