{"id":3130104,"url":"https://alion.io/job/ren-senior-manager-integrated-marketing-strategy","title":"Senior Manager, Integrated Marketing Strategy","company":{"id":22433,"name":"Ren","domain":"ren.ai","url":"https://alion.io/company/ren","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_company_offices","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":84000,"max_usd":175000,"period":"year","method":"global_role_seniority_cell","sample_n":5512},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"LLM","optional":false},{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-10-23T03:10:00Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-06T08:06:30Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"Senior Manager, Integrated Marketing Strategy\nLocation: Fully remote, with occasional travel\nReports to: VP, Corporate Marketing and Communications\nRen is on a mission to make sure every dollar meant to do good finds its way there. As Senior Manager, Integrated Marketing Strategy, you will be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You'll be the person who makes paid media, content, and the website work together to drive growth. We're looking for someone sharp, structured, and obsessed with what the data is telling them, who can direct agency partners, own a conversion funnel, and translate channel data into a clear weekly view of what's working.\nDuties and Responsibilities\nOwn Integrated Strategy\nOwn integrated campaign coordination across paid, content, and earned channels, keeping every channel aligned to a single set of priorities\nOwn SEO and AEO execution, surfacing search and LLM demand signals, and keyword and topic intelligence, that inform content strategy\nMaintain the campaign calendar and briefing process across content, paid, and PR, so every team is building toward the same moments in syn\nOwn Paid Media and Conversion\nDirect paid media agency’s execution day to day: briefs, budget pacing, testing, and performance reviews\nOwn the path from advisor engagement to conversion in partnership with marketing operations, initiating lead conversion experiments to improve website performance\nOwn the roadmap for improving website conversion architecture: landing pages, form fills, and CTA optimization\nOwn Performance Reporting\nConsolidate performance reporting across channels into a clear, weekly view for leadership\nBuild and maintain the KPI framework, tracking metrics like branded search volume, MQL volume, and paid media efficiency against benchmarks\nBuild and maintain the reporting infrastructure (GA4, Looker Studio, and related tools) that makes this data accessible and trustworthy\nSurface insights and recommendations from the data, not just the numbers, flagging what's working, what isn't, and what to test next\nMonitor CPM/CPA benchmarks and paid media efficiency, and recommend where to reallocate budget accordingly\nIdeal Profile & Attributes\n7-9 years in integrated marketing, growth marketing, or marketing operations\nStrong analytical fluency: comfortable in GA4, Looker Studio, and Google Search Console (or similar), and able to turn data into a clear point of view\nExperience directing an agency's day-to-day execution, briefs, budget, and performance accountability\nHands-on experience with conversion optimization: landing pages, form architecture, and CTA testing\nFamiliarity with SEO and keyword research, and how search intent should inform content strategy\nDetail-oriented and highly organized, someone who can hold multiple workstreams to the same goal without losing precision on any one of them\nBachelor's degree required\nRen is an equal employment opportunity employer. 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