{"id":2158522,"url":"https://alion.io/job/renesas-electronics-channel-marketing-manager-2","title":"Channel Marketing Manager","company":{"id":3481,"name":"Renesas Electronics","domain":"renesas.com","url":"https://alion.io/company/renesas-electronics","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":114,"ghost_share":0,"stale_share":0.982,"repost_share":0,"time_to_fill_p50_days":31,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"staff","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Noida, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":20000,"max_usd":47000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":372},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-09-22T09:38:13Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-11-05T12:30:06Z","board_verified":true,"closed_at":null,"days_open":44,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":44},"description":"Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.\nRenesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.\n Role Overview\nThe Channel Marketing Manager will be a key driver of regional channel growth, partner enablement, and go-to-market execution for Renesas Power, Analog, and mixed-signal solutions. This role connects product strategy, regional market requirements, and distributor execution to accelerate demand creation, improve partner readiness, and expand adoption of Renesas solutions across industrial, infrastructure, energy, building automation, and embedded system applications.\nThe role requires strong channel marketing expertise, deep semiconductor market understanding, and hands-on experience in Power, Analog, and mixed-signal portfolios. The successful candidate will work across sales, product groups, distributors, ecosystem partners, and marketing teams to deliver measurable business impact through partner-led campaigns, solution positioning, and market development programs.\nKey Responsibilities\nChannel Strategy & Market Development\nOwn and drive regional channel marketing strategy aligned with global solution marketing and product group priorities.\nDevelop channel-specific growth programs for Power, Analog, and mixed-signal solutions across distributors, mass-market customers, and strategic partners.\nIdentify high-growth application segments through TAM / SAM / SOM analysis, funnel insights, distributor feedback, and competitive intelligence.\nPartner Enablement & Demand Generation\nBuild and execute partner enablement programs that equip distributors and channel partners to position Renesas solutions effectively.Product and solution training for Power, Analog, and mixed-signal portfolios\nPartner-ready pitch decks, battle cards, application notes, and sales playbooks\nCampaign kits, webinar content, roadshow material, and lead-generation assets\n\nDrive joint campaigns with distributors and channel partners to generate qualified opportunities and accelerate funnel conversion.\nTrack campaign performance, partner adoption, lead quality, and revenue contribution to continuously improve channel marketing ROI.\nSolution Positioning & Technical Marketing\nTranslate complex Power, Analog, and mixed-signal product capabilities into clear customer value propositions for channel partners and end customers.\nCollaborate with product groups, sales, FAEs, and solution teams to define application-focused messaging, reference solutions, and differentiated use cases.\nSupport solution proposals with technical positioning, application block diagrams, BOM-level value analysis, and competitive differentiation.\nGo-to-Market Execution & Distributor Programs\nLead regional GTM execution for channel-led growth programs in alignment with global solution marketing priorities.\nDevelop compelling campaign themes, solution messaging, value propositions, application examples, and partner-facing launch packages.\nPartner closely with sales and channel teams to support mass-market initiatives, distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans, and incentive programs.\nDefine measurable campaign targets, including partner engagement, leads generated, opportunity conversion, revenue influence, and design-win contribution.\nChannel, Competitive & Market Intelligence\nAnalyze distributor performance, channel coverage, customer segments, and competitive activity to identify growth opportunities.\nConduct competitive analysis for target Bills of Materials (BOMs), power management architectures, analog signal-chain solutions, and system-level alternatives.\nCollect and synthesize partner feedback, sales insights, customer requirements, and product group inputs to refine positioning and campaign focus.\nPerformance Measurement & Channel ROI\nTrack partner-led funnel progression, campaign performance, design-in activity, design-win influence, and direct/indirect revenue contribution using CRM and reporting tools.\nUse data-driven insights to optimize channel programs, improve campaign conversion, and prioritize high-value Power, Analog, and mixed-signal opportunities.\nKey Stakeholders\nRegional Sales and Channel Sales Teams\nProduct Groups for Power, Analog, Connectivity, and Embedded Processing\nField Application Engineers and Technical Application Architects\nDistributor and Channel Partner Marketing Teams\nSystem Solution Teams, MARCOM, ecosystem partners, and strategic customers\n Required\nBachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field.\n10+ years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing.\nStrong experience in Power, Analog, and mixed-signal semiconductor products, including power management, signal chain, interface, sensing, connectivity, and embedded system use cases.\nProven track record of working with distributors, channel partners, or ecosystem partners to execute demand-generation and market-development programs.\nAbility to convert technical product strengths into differentiated channel messaging, partner sales tools, and customer-facing value propositions.\nDemonstrated experience in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration.\nStrong analytical, communication, stakeholder management, and program execution skills.\nAbility to operate effectively in a matrixed, cross-functional, and multicultural environment.\nPreferred\nExperience working with semiconductor distributors and channel partners in India.\nExposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications.\nExperience with MDF/co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives.\nKey Competencies\nChannel-first growth mindset with strong partner orientation\nDeep understanding of Power, Analog, and mixed-signal market dynamics\nAbility to translate technical differentiation into compelling commercial value\nStrong business acumen, funnel discipline, and ROI-driven execution\nExcellent stakeholder influence across sales, product groups, distributors, and marketing teams\nResults-oriented ownership with strong program management and execution discipline\nRenesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world-leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.\nAt Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.\nWe believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.\nAre you ready to join our team and shape the future with us?\nRenesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.","description_format":"text","description_chars":8773,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Processors, MCUs & AI Chips","Automotive Components","Analog & Power Semiconductors"],"lifecycle":[{"event":"open","at":"2026-10-09T07:31:50Z"}],"visa":[],"liveness":{"score":25,"band":"fade","label":"Fading","p_open":1,"p_active":0.565,"p_room":0.44,"age_days":43,"expected_fill_days":31,"reasons":["conf:3","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/renesas-electronics-channel-marketing-manager-2","json_url":"https://alion.io/job/renesas-electronics-channel-marketing-manager-2.json","meta":{"generated_at":"2026-11-05T16:11:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21285,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3481},"rest":"https://alion.io/mcp/rest/get_company?id=3481"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frenesas-electronics-channel-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frenesas-electronics-channel-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frenesas-electronics-channel-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/renesas-electronics-channel-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frenesas-electronics-channel-marketing-manager-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2158522}},{"tool":"search_jobs","arguments":{"company":"renesas.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2158522},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}