{"id":2158487,"url":"https://alion.io/job/renesas-electronics-channel-marketing-manager","title":"Channel Marketing Manager","company":{"id":3481,"name":"Renesas Electronics","domain":"renesas.com","url":"https://alion.io/company/renesas-electronics","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":102,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":31,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":["AU"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":79000,"max_usd":140000,"period":"year","method":"role_seniority_country_cell","sample_n":20},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T08:24:59Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-10-21T03:10:35Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"The Channel Marketing Manager will be a key driver of regional channel growth, partner enablement, and go-to-market execution for Australia & New Zealand (ANZ) regions. This role connects product strategy, regional market requirements, and distributor execution to accelerate demand creation, improve partner readiness, and expand adoption of Renesas solutions across industrial, infrastructure, energy, building automation, and embedded system applications.\nThe role requires strong channel marketing expertise, deep semiconductor market understanding, and preferably hands-on experience in Power, Analog, and Mixed-signal portfolios. The successful candidate will work across sales, product groups, distributors, ecosystem partners, and marketing teams to deliver measurable business impact through partner-led campaigns, solution positioning, and market development programs.\nKey Responsibilities\nChannel Strategy & Market Development\nOwn and drive regional channel marketing strategy aligned with global solution marketing and product group priorities.\n\nDevelop channel-specific growth programs for across distributors, mass-market customers, and strategic partners.\n\nIdentify high-growth application segments through TAM / SAM / SOM analysis, funnel insights, distributor feedback, and competitive intelligence.\n\nPartner Enablement & Demand Generation\nBuild and execute partner enablement programs that equip distributors and channel partners to position Renesas solutions effectively.\n\nProduct and solution training for Power, Analog, and mixed-signal portfolios.\n\nPartner-ready pitch decks, battle cards, application notes, and sales playbooks.\n\nCampaign kits, webinar content, roadshow material, and lead-generation assets.\n\nDrive joint campaigns with distributors and channel partners to generate qualified opportunities and accelerate funnel conversion.\n\nTrack campaign performance, partner adoption, lead quality, and revenue contribution to continuously improve channel marketing ROI.\n\nSolution Positioning & Technical Marketing\nCollaborate with product groups, sales, FAEs, and solution teams to define application-focused messaging, reference solutions, and differentiated use cases.\n\nSupport solution proposals with technical positioning, application block diagrams, BOM-level value analysis, and competitive differentiation.\n\nTranslate complex Power, Analog, and mixed-signal product capabilities into clear customer value propositions for channel partners and end customers.\n\nGo-to-Market Execution & Distributor Programs\nLead regional GTM execution for channel-led growth programs in alignment with global solution marketing priorities.\n\nDevelop compelling campaign themes, solution messaging, value propositions, application examples, and partner-facing launch packages.\n\nPartner closely with sales and channel teams to support mass-market initiatives, distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans, and incentive programs.\n\nDefine measurable campaign targets, including partner engagement, leads generated, opportunity conversion, revenue influence, and design-win contribution.\n\nChannel, Competitive & Market Intelligence\nAnalyse distributor performance, channel coverage, customer segments, and competitive activity to identify growth opportunities.\n\nConduct competitive analysis for target Bills of Materials (BOMs), power management architectures, analog signal-chain solutions, and system-level alternatives.\n\nCollect and synthesize partner feedback, sales insights, customer requirements, and product group inputs to refine positioning and campaign focus.\n\nPerformance Measurement & Channel ROI\nTrack partner-led funnel progression, campaign performance, design-in activity, design-win influence, and direct/indirect revenue contribution using CRM and reporting tools.\n\nUse data-driven insights to optimize channel programs, improve campaign conversion, and prioritize high-value Power, Analog, and mixed-signal opportunities.\n\nKey Stakeholders\nRegional Sales and Channel Sales Teams\n\nProduct Groups for Power, Analog, Connectivity, and Embedded Processing\n\nField Application Engineers and Technical Application Architects\n\nDistributor and Channel Partner Marketing Teams\n\nSystem Solution Teams, MARCOM, ecosystem partners, and strategic customers\n\n Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field.\n\n8+ years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing.\n\nStrong experience in Power, Analog, and mixed-signal semiconductor products, including power management, signal chain, interface, sensing, connectivity, and embedded system use cases.\n\nProven track record of working with distributors, channel partners, or ecosystem partners to execute demand-generation and market-development programs.\n\nAbility to convert technical product strengths into differentiated channel messaging, partner sales tools, and customer-facing value propositions.\n\nDemonstrated experience in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration.\n\nStrong analytical, communication, stakeholder management, and program execution skills.\n\nAbility to operate effectively in a matrixed, cross-functional, and multicultural environment.\n\nPreferred\nExperience working with semiconductor distributors and channel partners in ANZ.\n\nExposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications.\n\nExperience with co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives.\n\nKey Competencies\nChannel-first growth mindset with strong partner orientation\n\nDeep understanding of Power, Analog, and mixed-signal market dynamics\n\nAbility to translate technical differentiation into compelling commercial value\n\nStrong business acumen, funnel discipline, and ROI-driven execution\n\nExcellent stakeholder influence across sales, product groups, distributors, and marketing teams\n\nResults-oriented ownership with strong program management and execution 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