{"id":432393,"url":"https://alion.io/job/renmoney-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":6761,"name":"Renmoney","domain":"renmoney.com","url":"https://alion.io/company/renmoney","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":71,"open_postings":65,"ghost_share":0.4,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":124,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lagos, Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":59000,"max_usd":175000,"period":"year","method":null,"sample_n":5999},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Mixpanel","optional":false},{"name":"Power BI","optional":false},{"name":"WhatsApp","optional":false},{"name":"AppsFlyer SDK","optional":true}],"status":"live","first_seen_at":"2026-11-12T23:28:58Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-14T03:26:15Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":1,"flags":["company_stale"],"days_open":1},"description":"Who we are\nWe’re a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experience.\nWe are the place for you if\nYou’re excited about technology and the future, and you’re looking for a place to learn and grow. You care a lot about detail and pride yourself in impeccable execution. You can collect and analyze lots of data and feed in just the right amount of intuition to make sound decisions. You are ready to work extremely hard, at a fast pace, to achieve audacious goals. You love to speak up, ask questions, and are comfortable challenging anyone or any idea.\nThe position\nWe’re hiring a hands-on Lifecycle Marketing Manager to build and run the data-driven journeys at the heart of our shift from ad hoc campaigns to portfolio management, treating our customer base as a portfolio to grow, not a list to blast. You’ll own end-to-end execution of our lifecycle journeys across every product, run disciplined experiments with control group holdouts to prove real incremental impact, and partner with Product, Data Science, and BI to lift retention, CLV, and reactivation.\nThis is an execution and ownership role reporting into the Head of Retention & Lifecycle Marketing, who owns the overall portfolio strategy and segment priorities. You will take that direction and turn it into live, well measured programs, owning the craft, the build, and the results of the journeys you run.\nWhat you'll do\nOwn multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in app, including onboarding, activation, cross sell, upgrade, renewal, and win back journeys mapped to product and lifecycle stage. \nWork within our portfolio management model by building journeys that close specific portfolio gaps, including dormant user activation, product upgrades, loan renewal, and cross sell. \nBuild and operate everything in your engagement platform, including journeys, segments, data requirements, QA, frequency caps, and governance. \nRun a rigorous experimentation program using A/B testing, multivariate testing, and control group holdouts, measuring incrementality rather than just opens and clicks. Automate what works into always on programs and retire what does not. \nMeasure and report performance, including cohort retention, funnel conversion, CLV signals, and campaign ROI. \nHelp build out our SME and B2B lifecycle by developing nurture journeys for SME customers. \nPartner with Data Science and BI on customer segments, churn signals, and the data feeding automation. \nCollaborate with Product and Growth teams to align messaging, data quality, and regulatory requirements. \nRequirements\nWhat you bring\nRequired:\nMinimum of 3 years' experience in Lifecycle Marketing, CRM, or Retention. Experience in fintech or financial services is a strong advantage. \nProven hands-on experience with Customer.io or comparable lifecycle marketing platforms. You have built and launched customer journeys yourself, not just briefed them. \nStrong understanding of experiment design and control group or holdout measurement, with the ability to assess incremental business impact rather than campaign level metrics alone. \nStrong analytical skills with experience segmenting data, conducting basic analysis, understanding attribution, and working with analytics or BI tools such as Mixpanel, Power BI, and spreadsheets. \nSolid project management and cross functional collaboration skills, with the ability to work effectively with Product, Data Science, and BI teams while managing multiple lifecycle initiatives. \nNice to have:\nExperience across both B2C and SME or B2B lifecycle marketing programs. \nFamiliarity with mobile engagement, WhatsApp Business, and deliverability best practices. \nExperience interpreting statistical results from marketing experiments. \nExperience with attribution tools such as AppsFlyer. \nUnderstanding of the Nigerian consumer and SME landscape. \nThis job is perfect for you if you\nHave a passion for building and optimizing customer lifecycle journeys. \nEnjoy turning customer data into measurable growth opportunities. \nThrive in experimentation and use data to validate decisions. \nCan manage multiple campaigns and projects while maintaining attention to detail. \nEnjoy collaborating across Product, Growth, Data Science, and BI teams to improve customer outcomes. \nYou will not enjoy this job if you\nPrefer working on one off campaign instead of building scalable, always on customer journeys. \nAre uncomfortable using data, experimentation, and performance metrics to guide decisions. \nPrefer highly structured environments with limited ownership. \nStruggle to manage multiple priorities in a fast-paced environment. \nBenefits\nWhat's in it for you\nCompetitive compensation and benefits. \nThe opportunity to own one of Renmoney's most important growth levers and directly influence customer retention, engagement, and lifetime value. \nExposure to modern marketing technology, experimentation frameworks, and data driven decision making. \nThe opportunity to work closely with Product, Data, BI, and Design teams on high impact initiatives. \nA collaborative environment where you'll solve meaningful customer challenges while growing your career in one of Nigeria's leading fintech companies.","description_format":"text","description_chars":5508,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Banks & Neobanks","Consumer Loans & Pawnshops","Microfinance"],"lifecycle":[{"event":"open","at":"2026-09-06T06:15:52Z"},{"event":"close","at":"2026-09-18T16:14:47Z"},{"event":"reopen","at":"2026-11-12T13:16:48Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":124,"reasons":["conf:2","win:early"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/renmoney-lifecycle-marketing-manager","json_url":"https://alion.io/job/renmoney-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-14T13:57:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per 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