{"id":4086631,"url":"https://alion.io/job/renuity-sr-manager-demand-planning-and-performance-analytics","title":"Sr. Manager, Demand Planning and Performance Analytics","company":{"id":3440,"name":"Renuity","domain":"renuity.com","url":"https://alion.io/company/renuity","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":93,"open_postings":26,"ghost_share":0.038,"stale_share":0.115,"repost_share":0.154,"time_to_fill_p50_days":43,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Charlotte, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-11-11T16:12:19Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T19:04:15Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"We are seeking aSr. Manager, Demand Planning & Performance Analytics to run marketing planning, demand forecasting and lead quality analysis across a multi-brand, multi-market home improvement portfolio. This role builds the processes, models and standards that help each brand invest efficiently, match marketing volume to sales capacity, and turn more leads into sales.\nWhat You'll Do:\nMarketing planning and performance\nRun a standardized monthly marketing planning process across multiple brands and markets, from inputs and plan builds through reviews and sign-off.\n\nPartner with brand marketing leaders to set channel mix, budgets, and lead and appointment targets by market.\n\nRun month-end plan vs. actual reviews: explain variance and recommend changes for the next month.\n\nBuild and maintain planning and channel playbooks (paid search, paid social, affiliates, direct mail, local services ads) and a new market launch playbook.\n\nStandardize KPI definitions and keep a shared test-and-learn log so wins scale across brands.\n\nDemand and capacity planning\nBuild and maintain the marketing demand model, including market sizing, share and growth headroom by brand, product and market.\n\nAlign lead and appointment targets with sales and installation capacity, and flag markets that are over- or under-served.\n\nManage pacing and month-end projections for spend, leads, appointments and sales against plan.\n\nBuild scenario models for the VP and leadership team and document key assumptions: cost per lead, set, issue and close rates, and average ticket.\n\nLead quality and optimization\nDocument business requirements for lead quality scoring and filtering, working with the data and technology teams who build the tools.\n\nRecommend score tiers and screening rules, and validate them against appointment and sales outcomes.\n\nShare lead quality findings with channels, agencies and affiliates so non-quality traffic is cut at the source.\n\nSupport the use of AI-driven insights such as quality alerts and anomaly detection, and review outputs before they inform budget decisions.\n\nReport lead quality trends weekly, using one framework across all brands.\n\nWhat You'll Bring:\n5+ years in marketing analytics, performance marketing or marketing operations, including hands-on planning, forecasting or measurement work\n\nExperience building forecasting, demand or market-sizing models that inform budget decisions\n\nHands-on with Google Analytics (GA4), Google Tag Manager, Google Ads and Meta Ads Manager\n\nExperience with call tracking and attribution for a call-heavy lead generation business\n\nStrong with dashboards and data tools such as Power BI, Looker Studio or SQL\n\nClear communicator who can explain a data problem and its dollar impact to leaders and partners\n\nPreferred\nHome services, remodeling or other in-home sales lead generation\n\nMulti-brand or multi-market experience, including new market launches\n\nExperience with lead scoring, lead quality programs or CRM and contact center platforms\n\nExperience working with agency and affiliate partners on shared data and standards\n\nAbout Renuity \nRenuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.\nTo learn more, visit Renuity's About Us page.\nRenuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact . \nIf you have a question regarding your application, please contact \nTo access Renuity's Privacy Policy, please click here: Privacy Policy","description_format":"text","description_chars":4138,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Athlete Training","Construction","Kitchens, Bathrooms & Home Improvement"],"lifecycle":[{"event":"open","at":"2026-11-11T19:04:15Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 4","filings_12m":4,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":142500,"route":null,"cap_exempt":false,"checked_at":"2026-11-11T07:38:50+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":43,"reasons":["conf:2","win:early","comp:brand"],"computed_at":"2026-11-11T21:05:59Z"},"pay":null,"html_url":"https://alion.io/job/renuity-sr-manager-demand-planning-and-performance-analytics","json_url":"https://alion.io/job/renuity-sr-manager-demand-planning-and-performance-analytics.json","meta":{"generated_at":"2026-11-11T21:05:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":41301,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3440},"rest":"https://alion.io/mcp/rest/get_company?id=3440"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frenuity-sr-manager-demand-planning-and-performance-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frenuity-sr-manager-demand-planning-and-performance-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frenuity-sr-manager-demand-planning-and-performance-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/renuity-sr-manager-demand-planning-and-performance-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frenuity-sr-manager-demand-planning-and-performance-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4086631}},{"tool":"search_jobs","arguments":{"company":"renuity.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4086631},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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