{"id":1171200,"url":"https://alion.io/job/reolink-content-copy-manager-dach","title":"Content & Copy Manager – DACH","company":{"id":684958,"name":"Reolink","domain":"reolink.com","url":"https://alion.io/company/reolink","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Düsseldorf, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":64000,"max_usd":115000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":35},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-24T07:19:08Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-13T21:58:21Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.\nOur products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user-centric solutions that empower people to protect what matters most.\nAbout the Role\nWe are looking for an experienced and strategically minded Content & Copy Manager - DACH to strengthen the relevance, quality, and discoverability of Reolink’s consumer-facing content across Germany, Austria, and Switzerland.\nThis role will own the local content and messaging approach across the DACH region, translating global brand and product direction into clear, compelling, and locally relevant communication across campaigns, websites, product pages, social media, retail, CRM, PR, and other marketing touchpoints.\nSEO and AI-driven search are integral parts of the role, ensuring Reolink content is both relevant for consumers and discoverable across traditional and emerging search experiences. The role will combine strong editorial judgment with search and content performance insights.\nWorking closely with the Head of Marketing DACH, local and global marketing teams, the ideal candidate combines excellent German writing and storytelling skills with strategic content thinking, SEO expertise, strong consumer understanding, and a data-informed approach to continuously improving content effectiveness.\nThis is an opportunity to shape Reolink’s content approach in DACH and build a stronger locally relevant content and search capability within a growing international brand.\nKey Responsibilities\nDevelop and own Reolink’s content, messaging, and editorial approach across the DACH region, aligned with global brand direction and regional business priorities.\nTranslate global campaigns, product launches, value propositions, and brand initiatives into clear, compelling, and locally relevant German-language communication.\nCreate, edit, and optimize high-quality copy and content across websites, product pages, campaigns, social media, CRM, retail/POS, PR, partnerships, and other marketing touchpoints.\nOwn local content quality and consistency, including tone of voice, terminology, transcreation, and final consumer-facing language standards across DACH marketing.\nDevelop and execute the DACH SEO content strategy, including keyword and topic research, search-intent analysis, content planning, on-page optimization, internal linking, and continuous content improvement.\nStrengthen Reolink’s discoverability across traditional and AI-driven search by developing authoritative, well-structured, and useful content with clear product, brand, and category context, while continuously testing and learning from emerging search behaviors, platforms, and performance signals.\nProvide local content and search direction, market context, and clear briefs to HQ-based and other supporting resources, while leveraging existing global expertise and capabilities effectively.\nCollaborate closely with Creative, Social/Creator, PR, Sales/Retail, Product, and other marketing functions to ensure consistent messaging and integrated campaign execution.\nDefine relevant content and search KPIs, monitor performance, and continuously optimize content based on search visibility, engagement, conversion signals, consumer feedback, and business priorities.\nUse AI-enabled tools and workflows to improve research, ideation, drafting, optimization, localization, and content efficiency while maintaining strong human editorial judgment, factual accuracy, and brand standards.\nWhat you bring to the team\n5+ years of relevant professional experience in content marketing, copywriting, SEO, editorial, digital marketing, or a related field.\nExcellent German writing, editing, and storytelling skills, with the ability to turn complex product and technology topics into clear and compelling consumer communication.\nProven experience developing content strategies and messaging frameworks, not only executing individual copy requests.\nStrong hands-on SEO knowledge, including keyword and topic research, search intent, on-page optimization, internal linking, content briefs, and performance analysis.\nGood understanding of how search behavior is evolving through AI-driven search, answer engines, and large language models, with curiosity and practical experience in improving content discoverability across these environments.\nStrong understanding of DACH consumers, language nuances, cultural context, and digital content behavior.\nAnalytical and commercially minded, with experience using SEO, website, and content performance data to prioritize and improve marketing activities.\nStrong collaboration and stakeholder management skills, with the ability to work effectively across local and global teams and provide clear direction to supporting resources.\nEntrepreneurial mindset with a self-reliant, proactive, and hands-on approach to work.\nNative-level German and proficient English, with excellent written and spoken communication skills.\nExperience in consumer electronics, technology, e-commerce, smart home, or another fast-moving consumer category is an advantage.\nConfident use of AI tools to improve content quality, research, speed, and effectiveness while maintaining strong human judgment, factual accuracy, and brand standards.\nWhat we are offering\nA great team atmosphere with open culture, uncomplicated togetherness, and joy of shared success\nFlat hierarchy: you are responsible for your work and can implement your ideas.\nCompetitive benefit structure to correspond to the success of your achievement.\nPlease review our Candidate Privacy Notice before submitting your 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