{"id":347694,"url":"https://alion.io/job/reply-senior-media-manager","title":"Senior Media Manager","company":{"id":865,"name":"Reply","domain":"reply.com","url":"https://alion.io/company/reply-polska-sp-z-o-o","size_band":"5000+","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"C","score":67,"open_postings":47,"ghost_share":0.553,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States","Philadelphia, United States","Kansas City, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":75000,"max_usd":151000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false},{"name":"HubSpot","optional":true},{"name":"Looker","optional":true},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-09-02T15:29:57Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-11-13T07:53:30Z","board_verified":true,"closed_at":null,"days_open":71,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":71},"description":"Sagepath Reply is seeking a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for our clients.\nThis is a highly client-facing role for someone who can move comfortably between the big picture and the details-translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results.\nThe Senior Media Manager will own media strategy and performance across a portfolio of clients. You will be expected to understand what is happening within the platforms while also looking beyond individual channel metrics to determine what media is contributing to the client's broader business objectives.\nThe ideal candidate is strategic, analytical and curious, with strong paid media expertise and the confidence to serve as a trusted advisor to clients.\nYou will report to the Director of Omni-Channel Marketing\nResponsibilities\nLead development of integrated media strategies aligned to client business objectives, audiences and KPIs.\nDevelop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate.\nDevelop annual, quarterly and campaign-level media plans and forecasts.\nServe as a primary media subject-matter expert and trusted advisor for assigned client relationships.\nLead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations.\nTranslate complex media and performance data into clear business implications for both marketing stakeholders and senior executives.\nProactively identify opportunities, challenges and changes in performance before they become client concerns.\nPartner with account and strategy leadership on client planning, growth opportunities and executive-level presentations.\nOversee campaign architecture, activation, optimization and quality assurance across paid media platforms.\nManage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity.\nAnalyze campaign and customer data to identify trends, opportunities and actionable insights.\nPartner with analytics teams to evaluate attribution, conversion tracking and measurement quality.\nEnsure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards.\nLead development and presentation of recurring client performance reporting.\nIdentify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy.\nDevelop forecasts, scenarios and investment recommendations to help clients make informed budget decisions.\nDevelop POVs and thought leadership that translate industry changes into practical implications for clients.\nIdentify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning.\nMaintain strong relationships with media platforms, technology partners and vendors.\nMinimum Requirements\nBachelor's degree in Marketing, Advertising, Business, Communications or a related field, or equivalent professional experience.\n5+ years of digital media or performance marketing experience, preferably within an agency or consulting environment.\nDemonstrated experience developing and leading paid media strategies for complex client accounts.\nStrong hands-on expertise in Google Ads, including Search and Performance Max.\nExperience across additional paid media channels such as Microsoft Ads, Meta, LinkedIn, YouTube, display and/or programmatic media.\nExperience managing significant media budgets and making investment recommendations across channels.\nStrong understanding of performance marketing metrics, attribution, conversion tracking and funnel optimization.\nExperience with GA4 and other analytics/reporting platforms.\nProven ability to analyze complex datasets and translate findings into actionable business recommendations.\nStrong client-facing experience, including presenting strategies and performance recommendations to senior stakeholders.\nExcellent written, verbal and presentation skills.\nStrong organizational and project-management skills with the ability to manage multiple clients, campaigns and priorities simultaneously.\nPreferred Experience\nAgency or consulting experience.\nExperience managing or mentoring junior media professionals.\nExperience with B2B and B2C media strategies.\nExperience with CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo.\nFamiliarity with Google Tag Manager, Looker Studio and/or data visualization platforms.\nExperience with account-based marketing (ABM) media strategies.\nExperience supporting new business pitches and organic account growth.\nExperience applying AI and automation to media planning, activation, optimization or analysis.\nGoogle Ads and/or other relevant platform certifications.","description_format":"text","description_chars":4951,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Consulting & Digital 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