{"id":1663092,"url":"https://alion.io/job/reworld-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":2120139,"name":"Reworld","domain":"reworldwaste.com","url":"https://alion.io/company/reworldwaste","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":86,"open_postings":25,"ghost_share":0,"stale_share":0.56,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Florham Park, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":118700,"max":169800,"currency":"USD","period":"year","gross":null,"usd_annual":169800},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-09-03T00:00:00Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T22:22:56Z","board_verified":true,"closed_at":null,"days_open":69,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":68},"description":"Who we are\nFor more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.\nOur Vision\nReworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment.\nOur Business\nReworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals.\nOur Value\nReworld's differentiator comes from our ecosystem of technology, facilities and partnerships, trusted by the world’s largest organizations to reimagine waste management for a smarter, more sustainable world.\nAll that we’re missing is you. Apply today!\nAbout the role\nReworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertisein digital demand generation, lead generation, account-based marketing (ABM), and performance marketing analytics. This is a full-funnel growth role: in addition to campaign performance, the scope includes the offer, the post-click conversion experience, and go-to-market for new services.\nThe ideal candidate combines strategic thinking with hands-on execution, possessesa strong executive presence, and has a demonstrated track recordof building and optimizingintegrated, multi-channel, revenue-generation campaigns that produce measurable business outcomes. This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth.In year one, success in this role will be measured primarily by improvement in lead-to-opportunity conversion and qualified pipeline per dollar of marketing spend, not by lead volume or channel breadth.\nThis is a hybrid position requiring three (3) days per week in the office.\nOffice Location: Florham Park, NJ\nKey Responsibilities \nDemand Generation & Lead Generation\nDevelop and execute integrated B2B demand generation strategies that drive marketing-qualified leads (MQLs), sales-accepted leads (SALs), sales-qualified leads (SQLs), pipeline creation, and revenue growth.\n\nManage the planning, execution, optimization, and reporting of multi-channel digital campaigns across paid search, paid social, display advertising, retargeting, email marketing, content syndication, webinars, and other demand generation channels.\n\nOwn the budget oversight for lead-gen advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels.\n\nBuild scalable lead generation programs aligned with business priorities, target industries, buyer personas, and account-based marketing initiatives.\n\nPartner with sales leadership to align marketing efforts with pipeline and revenue objectivesacross direct,broker, and inside salesrevenue sources.\n\nCampaign Strategy & Execution\nLead end-to-end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement.\n\nDevelop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities.\n\nCoordinate with internal stakeholders and external agencies/partnersto ensure seamless campaign execution and optimization.\n\nManage marketing automation workflows, lead nurturing programs, and customer journey optimization initiatives.\n\nPerformance Marketing & Optimization\nOwn performance marketing strategy and execution, continuously improving campaign results through testing, analysis, and optimization.\n\nMonitor and optimize key performance indicators across the marketing funnel, including:\n\nCost per Lead (CPL)\n\nCost per Acquisition (CPA)\n\nMarketing Qualified Leads (MQLs)\n\nSales Accepted Leads (SALs)\n\nSales Qualified Leads (SQLs)\n\nLead to Opportunity Conversion Rates\n\nPipeline Growth (new customers, share-of-wallet expansion, recovery/recapture)\n\nReturn on Ad Spend (ROAS)\n\nCustomer Acquisition Cost (CAC)\n\nRevenue Attribution\n\nConduct A/B testing, audience analysis, keyword optimization, creative performance reviews, and landing page improvements to maximize campaign effectiveness.\n\nConversion Experience & New-Service Go-to-Market\nOwn the post-click conversion experience, including landing pages, forms, and the quote request flow, in partnership with the website team, treating conversion rate as a primary growth lever alongside media efficiency.\n\nPartner with operations and service-line leaders on go-to-market for new services and packaged offerings (e.g., mail-back programs, customer portals), including positioning, launch planning, and demand capture.\n\nBuild and run a structured experimentation program across the full funnel, from ad creative and audience through landing page, form completion, and lead follow-up.\n\nAnalytics, Reporting & Executive Communication\nIn partnership with the Sales operations team and Marketing Operations Lead, develop comprehensive performance dashboards and reporting frameworks to measure marketing effectiveness and business impact.\n\nAnalyze campaign performance and provide actionable recommendations to improve results and maximize ROI.\n\nPresent campaign performance, insights, and strategic recommendations to senior leadership and executive stakeholders.\n\nTranslate complex marketing metrics into clear business outcomes and growth opportunities.\n\nCross-Functional Collaboration\nPartner with fieldmarketing, content marketing, corporate communications, and sales teams to create compelling customer engagement strategies.\n\nCollaborate with sales operations and marketing operations to improve lead management processes, attribution models, and funnel performance.\n\nEnsure alignment between marketing activities, sales priorities, and revenue goals.\n\nPeople Management\nThis role has one direct report so experience managing individual contributors is strongly preferred.\n\nEssential Qualifications:\nBachelor's degree in marketing, communications, business, or related field.\n\n5- 7+ years of progressive B2B marketing experience, including significant experiencein demand generation and performance marketing. Experience in waste, recycling, sustainability, environmental a significant plus.\n\nProven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.\n\nDeep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.\n\nExperience with ad-buying and contract negotiations\n\nStrong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.\n\nHands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.\n\nAdvanced analytical capabilities and demonstratedexperience utilizing marketing data to drive decision-making and performance improvements, including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics.\n\nStrong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.\n\nExperience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.\n\nExceptional communication and presentation skills with the ability to effectively engage senior executives and cross-functional stakeholders.\n\nStrong executive presence, business acumen, and ability to influence decision-making across the organization.\n\n Preferred Qualifications \nExperience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.\n\nExperience supporting sales teams with account-based marketing and pipeline acceleration programs.\n\nStrong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms.\n\nDemonstrated success managing agency relationships and external marketing partners.\n\nIn addition to salary, this role is eligible for benefits. The benefits would include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays.\nAdditional details are available at https://www.reworldwaste.com/careers/benefits.\nFor additional information, refer to the Pay Transparency section below.\nAll Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing to a safe and inclusive workplace, delivering results through trust, and building breakthrough capabilities.\nPlease note that Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.\nPay Transparency\nReworld is committed to paying its staff equitably, and we strive to provide competitive compensation and benefits packages. The range below reflects Reworld’s reasonable estimate of base pay for this role based on primary posting location. It is expected that most qualified candidates in this location will fall within the posting range. The final salary offered for this role will be determined based on factors including, but not limited to: experience, education, geographic location, skills and competencies, travel requirements and/or union contracts (if applicable). Pay ranges are reviewed from time to time and may be modified in the future.\nThe pay range for the primary location of this position is: $118,700.00 - $169,800.00 USD per annumReworld™ provides an industry-leading benefits package that supports the whole person-and their families-through a balanced approach to mental, physical, and financial wellbeing. Regular full-time employees based in the USA have access to comprehensive medical, prescription drugs, dental, and vision coverage, FSA, HSA, short- and long-term disability benefits. Our 401(k) plan is industry-leading, with an up to 7% company match. Additional benefits include Company-paid life and AD&D insurance, EAP, paid parental leave, and educational assistance. For more information regarding these offerings, please visit the Reworld Careers Benefits Page. Reworld™ reserves the right to amend, suspend or terminate any benefit plan, in whole or in part, at any time.\nOur DEI Commitment\nReworld is an Equal Opportunity Employer, has developed an Affirmative Action Program (AAP), and will not discriminate against any qualified applicants because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability (including perceived disability, physical, mental, and/or intellectual disabilities), veteran status, liability for service in the Armed Forces of the United States, or any other characteristic protected by law.\nKnow Your Rights (Click to view poster)\nIf you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by going to Reworldwaste.com and clicking on the ‘Contact Us’ button. Under Inquires, select ‘Careers’ in the Interest field, fill out all required fields including your message. 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