{"id":1135787,"url":"https://alion.io/job/rib-software-english-speaking-ai-marketing-lead-mf-automation-martech-workflow-integration","title":"English speaking AI Marketing Lead (m/f) | Automation, MarTech & Workflow Integration","company":{"id":181218,"name":"RIB Software","domain":"rib-software.com","url":"https://alion.io/company/rib-software","size_band":"501-1000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":17,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Copenhagen, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":186000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":549},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Agentforce","optional":false},{"name":"Asana","optional":false},{"name":"Copilot Studio","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"JavaScript","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"n8n","optional":false},{"name":"Prompt Engineering","optional":false},{"name":"Python","optional":false},{"name":"Salesforce","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-09-23T07:56:06Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T01:13:49Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.\nWith a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.\nWe know our people are our success - join us to be part of a global force that uses innovation to enhance the way the world builds.\nFind out more at RIB Careers.\nKey Details:\nThe most important information about the work model, working hours, and contract\nLocation: Copenhagen\nWork model: hybrid (2-3 days per week in the office)\nWorking hours: Full Time\nContract type: Permanent\nYour Impact in This Role:\nThe Most Important Things About Your Team, Your Focus, and Your Impact\nAI is changing what's possible in marketing, not through large, complex engineering projects, but through smart, targeted integrations that unlock the capability already in the tools we use every day. The Marketing AI Lead (m/f) is the person who makes that happen: activating AI across our MarTech stack, building the workflows that remove manual effort from recurring activities, and connecting every improvement to a measurable commercial outcome. You´ll work with modern AI and MarTech ecosystems like Zapier, n8n, salesforxe, LLMs, generative AI platforms, etc.\nThis is a greenfield role for someone who thinks in systems and speaks the language of both AI and business outcomes - with the strategy set, the priority areas confirmed, and a supportive AI ecosystem already in place. You don't need deep marketing experience, you need to know how to use AI intelligently, script the integrations that make it practical, and care enough about commercial impact to own the outcomes. The role has clear ownership, sitting in a growing global AI-team with direct access to marketing leadership, and real commercial accountability. If you want to define what AI-enabled marketing looks like in practice, not just talk about it, this is the role. Ready to shape RIB´s next AI Level?\nDivision: Global Marketing\nYou will report to: Vice President Global Marketing\nKey Responsabilities:\nThis role is organised around four areas of ownership. Each represents a part of the marketing function where AI, applied practically and connected to performance, creates compounding value.\nMarTech & AI Platform Enablement\nUnlock Marketing Technology by connecting tools, activating features, and scripting integrations that create measurable improvements in how marketing operates.\nActivate and connect AI capabilities across Salesforce, AgentForce, DreamData, Asana, and other marketing platforms.\nBuild automations and integrations using APIs, scripting, and low code tools to remove manual work and improve efficiency.\nOwn the MarTech AI roadmap, prioritising opportunities based on measurable business impact.\nAI Reporting, Analytics & Marketing Intelligence\nEvery AI activation must be connected to a performance metric. Speed, quality, and scalability of marketing execution are the measures - not tools deployed or workflows built.\nEstablish performance baselines and track the impact of every AI initiative against clear success metrics.\nBuild AI powered reporting and insights that turn marketing data into actionable recommendations.\nUse AI to improve campaign performance, audience targeting, and market intelligence (competitor & market monitoring) for faster, better decisions.\nContent Operations & Generative AI\nContent production and campaign execution are two of the highest-volume, most manually intensive areas in marketing. AI can transform both - if someone owns the workflow design.\nDesign AI enabled workflows that scale content creation, repurposing, and campaign execution.\nLeverage AI to accelerate ideation, content planning, and campaign development.\nEnsure all AI generated outputs meet brand, quality, and governance standards.\nAI Adoption & Enablement\nRaise the AI capability of the whole team by sharing what works, building reusable assets, and making AI accessible to marketers who are not technical.\nCreate reusable prompt libraries, workflow templates, and best practices that enable marketers to work more effectively with AI.\nShare successful use cases and drive adoption of proven AI solutions across the global marketing team.\nPartner with the AI Enablement team to promote responsible AI usage, governance, and capability building to the overall marketing team.\nYour Profile\n3 - 6 years of experience in AI, business systems, marketing technology or AI-adjacent role. What matters is a track record of using AI or scripting to improve workflows and deliver measurable outcomes.\nProven track record of connecting technology or AI initiatives to measurable outcomes - in any commercial context, not necessarily marketing.\nWorkflow orchestration: experience with low-code or no-code orchestration tools - Make, Zapier, n8n, Copilot Studio, or equivalent - to build and maintain automated marketing workflows without engineering support.\nScripting and integration: comfortable with scripting (Python, JavaScript, or equivalent) and API integrations to connect marketing systems and automate data flows. You don't need to be a software engineer but you need to be comfortable in the technical layer between marketing tools.\nPrompt engineering: strong, practical prompting skills for consistent, on-brand outputs across marketing use cases. You can build prompt libraries the broader team can use - not just ad hoc generation.\nData interpretation and performance reporting:you can work with GA4, Search Console, and CRM data to identify performance insights, build basic reporting pipelines, and interpret results clearly. Strong enough to know when the data is telling you something important.\nCommercial mindset: you connect every AI initiative to a measurable outcome - time saved, pipeline contribution, or cost reduction - and can make that case to a VP, CMO and a CFO.\nCollaborative by nature: you work closely with the global marketing team, the AI Enablement Lead, and the wider AI Engineering community. Comfortable navigating diverse stakeholders across Germany, Denmark, Spain, India, South Africa, the US, and Australia.\nClear communication: you can explain what an AI workflow does and why it matters to a marketer who isn't technical and can brief a technical colleague on a marketing requirement without losing either audience.\nTravel: your are willing to travel internationally as required (2-3 trips per year).\nLanguage Skills: you´ll bring very good English language skills, both written and spoken (minimum C1 level)\nAdvantageous\nExperience working in or closely with a marketing team.\nExperience in relevant AI, automation, or analytics certifications in Google Analytics, HubSpot Operations Hub, Salesforce, Make, or equivalent. Google Analytics 4 and Google Search Console (including reporting and data interpretation)\nExperience in CRM AI features - Salesforce Einstein, AgentForce, or equivalent\nExperience in Marketing automation platforms Pardot / MCAE+, HubSpot, Marketo or equivalent\nExperience in paid media platforms - Google Ads, LinkedIn Campaign Manager, AI-powered campaign features\nExperience working in Corporate Business/ matrix organisations\nYour next step:\nCareer Team Contact: Sabine Haim\nOur application process - from the online application and an initial interview with our Career Team to your first welcome - is structured, transparent, and predictable.\nFirst Meeting with Sabine\nFirst technical interview with VP Global Marketing & AI-Team Member\nSecond technical interview with VP Global Marketing & CSO/ CMO\nWhat You Can Expect from Us:\nWe know that a new work environment should be rewarding not only professionally but also personally. That’s why we support you beyond your day-to-day tasks - with these specific benefits:\nWhat Sets Us Apart:\nA structured start: personalized onboarding, organized networking\nA modern work schedule model: trust-based working hours, flexible working hours (flex time), workations, the option to work hybrid or remotely (see Key Facts)\nCompany sponsored Pension Scheme\nSchneider Electric stock ownership program (WESOP)\nCareer development and personalized professional growth: We support you in strategically building on your professional and personal strengths through team- and role-based training and personalized development opportunities\nNational and international career opportunities within the RIB Group and the Schneider Electric corporate network\nRoom for ideas and active participation: With us, you can actively contribute your own ideas, new approaches, and suggestions for process optimization - whether through direct dialogue with your team, via the company’s idea management system, or in team and management settings such as the RIB Town Halls\nWhat we take for granted:\nAt all locations: free drinks and the legendary fruit basket\nEmployee benefits (corporate benefits)\nRegular employee events (team events, summer party, Christmas party)\nWays to be sustainable: digital infrastructure\nRIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.\nRIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.\nCome and join RIB to create the transformative technology that enables our customers to build a better world.","description_format":"text","description_chars":10711,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"Denmark","iso":"DK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Software"],"lifecycle":[{"event":"open","at":"2026-09-23T07:56:06Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":37,"reasons":["conf:11","win:early"],"computed_at":"2026-09-23T19:07:37Z"},"pay":null,"html_url":"https://alion.io/job/rib-software-english-speaking-ai-marketing-lead-mf-automation-martech-workflow-integration","json_url":"https://alion.io/job/rib-software-english-speaking-ai-marketing-lead-mf-automation-martech-workflow-integration.json","meta":{"generated_at":"2026-09-23T19:07:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}