{"id":4056512,"url":"https://alion.io/job/richemont-iwc-brand-manager","title":"IWC Brand Manager","company":{"id":1791761,"name":"Richemont","domain":"richemont.com","url":"https://alion.io/company/richemont","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":145,"ghost_share":0,"stale_share":0.71,"repost_share":0.007,"time_to_fill_p50_days":40,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-10T00:00:00Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-12T11:53:17Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories.Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them.At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.\nMission: The main objective is to develop brand equity of IWC, attract and develop local clientele, drive sales and set up distribution network in the region/market, accelerate business growth and brand desirability, orchestrate the 360° engagement plan and enable the transformation of a digital and customer centricity organization, excellently execute locally adapted IWC strategy, build a winning team and organization, and establish a close liaison between Headquarters and the local functions.\nExpectation for The Role:\nBeing the voice of IWC in Mexico\nBeing a champion for our customers\nBeing a strategic thinker\nBeing a business developer\nBeing the P&L owner\nBeing a team and relationship builder\nBeing a cultural connector\nResponsibilities:\nAs important actor of the IWC’s expansion the Brand Manager creates all the conditions for a retailized and sustainable growing business in the region by:\nSales & Budget Management:Achieves regional commercial targets in accordance with brand strategy\nFocuses on sell out performance and growth by maintaining healthy stock levels\nOptimizes model stock profiles for each store to increase profitability per door\nConstantly identifies opportunities to expose the brand to its target groups through exhibitions, pop-up stores and unique partnerships\n\nNetwork / Business DevelopmentDrives retailization in the region by professionalizing the distribution network\nBuilds strong relationships with key partners and landlords\nDevelops an effective and profitable Boutique Network by locating, negotiating, building and adjusting distribution\nEstablishes, develops the Wholesale Strategy with partners, in a win-win operational mode, while injecting retail experience and professionalism\nContinuously monitors and adjusts the distribution (off- and online) to improve its quality and effectiveness\nEnsures premium visibility through high quality SIS/leading positions\n\nCustomer Relationship ManagementChampions customer-centric approach by creating multi-level customer journeys\nEnsure brand standards and excellent customer service across all channels\nEstablish KPIs and objectives for the team by supporting to prospect, develop, close and retain new and existing customers\nEnhances in-store customer experience via training & activations\nCapitalizes the potential by seizing the impact in sectors where wealth is understated\n\nEstablishes and implements the Marketing & Communication Strategy and its budget to build awareness and brand equity in the market:\nInitiates and monitors marketing initiatives and programs\nContinues to build awareness and desirability through storytelling combined with community-first, bottom-up focus region activations\nProposes/implements the marketing strategy and defines an efficient and effective media plan\nCreates and hosts unique and relevant events with a strong focus on ROI\nRepresents the Brand in front of the various communities and acts as a strong ambassador for IWC\nFurther leverages global IP/partnerships with US relevance e.g. Top Gun, F1 Partnership, etc.\nSelects the right FOBs and Influencers to amplify IWC’s branded content on social media converting into side traffic and sales.\nProposes and implements an annual budget:\nIs directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in the region (and their monitoring with HQ guidance)\nManages A&P and S&D costs effectively as per HQ’s guidelines. Proposes immediate corrective actions to protect the bottom line whenever necessary\nMonitors the right implementation of budget expenses and follow-up\nCreates conditions for smooth operational business processes:\nCoordinates the supply chain, from forecasting to shipping, in conjunction with HQ Sales Operations and local Shared Services\nMinimizes the cost of shipping and returns by monitoring IWC-owned and wholesale inventories and by consistently optimizing the forecast accuracy\nEnsures that Brand’s customer service and repairs are executed in a timely manner, working together with the Richemont Shared Services / CS Team at HQ and making\nWorks on extension plans of CS services across the country\nDevelops a winning team & organization:\nDevelops a positive, entrepreneurial, agile and customer centric attitude\nFosters internal talent mobility and create IWC talent pipeline through healthy long-term development plans\nCreates and implements dedicated development plans, learning opportunities, offer recognition, coaching and resources\nEnsures that the right training programs are applied in cooperation with local & HQ HR\nContributes and actively participate in the brand retail community through activities such as staff mobility\nPromote compliance and ethical conduct\nKey Stakeholders:\nExternal: Customers, business partners, press and service providers\nInternal: IWC CEO and EXCOs, Richemont Regional Functions, Brand Director communities both in the local market and in IWC, Group Central Function\nUpdates HQ with all relevant information, specifics and needs of the region.\n#Richemont #WeCraftTheFuture","description_format":"text","description_chars":5524,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Jewelry","Watches","Luxury Goods & Designer Brands"],"lifecycle":[{"event":"open","at":"2026-11-11T05:21:37Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely 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