Marketing Outreach Coordinator

• Salary: $61,000 - $70,000
• Type: Full Time + Benefits
• Location: Acton, MA ( Hybrid )

• Experience Level: Associate
• Experience Required: 2 Years
• Education Level: Associate Degree

Must Haves:

• High School diploma or GED
• 2-3 years of previous marketing coordination or sales experience
• Previous experience with public speaking, demonstrating presentation skills
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, and Outlook)
• Valid drivers license and reliable transportation

Responsibilities:

• Drive business growth by developing referral relationships primarily in the field, focusing on eligible referrals.
• Educate referral sources and the community about the referral process and the company's unique offerings.
• Stay informed about local industry trends, articulate the benefits of private duty home care, and maintain a deep understanding of this model.
• Develop new referral relationships as outlined in the Marketing Action Plan to meet business growth goals.
• Generate required reports and documentation of sales activities within set timelines.
• Assist in planning and executing digital marketing initiatives like PPC, SEO, and Social Media to increase traffic and generate leads.
• Understand and communicate competitive differentiators, developing a marketing action plan based on community needs and measurable goals.
• Maintain confidentiality of all information related to employees, clients, and their families.
• Perform other functions as assigned by management.

Benefits:

• Cell phone and mileage reimbursement
• Flexible schedule
• Health insurance (medical, dental, vision)
• 401K with match
• PTO, Paid Holidays
• Hybrid remote work