{"id":306887,"url":"https://alion.io/job/ridwell-lifecycle-marketing-managersenior-manager","title":"Lifecycle Marketing Manager/Senior Manager","company":{"id":4318,"name":"Ridwell","domain":"ridwell.com","url":"https://alion.io/company/ridwell","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":83,"open_postings":10,"ghost_share":0.2,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":83,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seattle, United States","Portland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":145000,"currency":"USD","period":"year","gross":null,"usd_annual":145000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Iterable","optional":false}],"status":"live","first_seen_at":"2026-07-17T13:31:22Z","employer_posted_date":"2026-07-17","last_verified_at":"2026-11-02T23:28:23Z","board_verified":true,"closed_at":null,"days_open":108,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":107},"description":"Our Values\nOur member is our hero. Our members are at the core of our company. Only by empowering them can we accomplish our vision.\nWe Never Settle. We are relentlessly pursuing the exceptional and challenging the status quo-always making our service, experience, and company better.\nWe Take Our Success Personally. We all have a stake in the success of Ridwell. You are empowered to make an impact. \nPurpose Drives Our Actions. Knowing why we are doing something enables us to focus on what is truly important.\nWe Are Stronger Together. Every person is critical to our success. We need diverse perspectives to execute on creative solutions. By fostering collaboration and connection at every level, we can be phenomenal.\nAbout the Role\nRidwell just launched nationally, and as we grow, we want every member's experience with us to exceed expectations-informative, educational, simple, and meeting people where they are. We're looking for a Senior Lifecycle Marketing Manager to own & rebuild our lifecycle and retention engine: best-in-class onboarding, channels that work as one coordinated system, and more people succeeding at wasting less, for longer.\nThis role comes with real room to build: onboarding, segmentation, channels that intelligently communicate with one another. You'll also have full autonomy to upgrade any programs, experiences, or flows not currently meeting their full potential.\nWe move quickly here, and priorities shift as we learn. This role comes with a lot of ownership and opportunity.\nResponsibilities\nOwn activation, onboarding, and retention strategy across our Pickup and Mail-In products - partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy\nOwn lifecycle execution end-to-end - email, SMS, journey building, and QA - while actively identifying where automation and AI can reduce operational overhead\nPartner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand - across email, SMS, direct mail, and beyond\nDrive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful\nPartner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention\nRequirements\nMeaningful experience running lifecycle, CRM, or email/SMS marketing programs. You've owned a program end-to-end and you're excited to do it again\nHands-on Iterable or comparable platform experience\nYou should understand how contact and event data actually flow into a platform like Iterable, and know when you're hitting the edge of what's available off the shelf. We have support for the heaviest technical lifts; we need you to know what to ask for\nA genuine track record of using data to investigate, decide, and clearly explain the impact - you get energized digging into why a number moved, and you can make the case for what it's worth\nReady to go both high and low: you enjoy setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA\nReal motivation around member experience and Ridwell's mission - you think about what actually helps someone succeed at wasting less, not just what improves an open rate\nA proven track record of automating execution or admin work through AI or tooling\nA Note on Resources\nYou'll have real strategic partnership, not just oversight. Growth is a company-wide priority, and you'll work closely with our Head of Growth to shape strategy - especially while you're building the foundation.\n You'll never be starved for data. Ridwell has rich member and performance data, plus a dedicated analytics resource ready to support you directly. If you need something that we don’t have, we can build it.\nBenefits\nComprehensive healthcare benefits, including medical, vision and dental\nFlexible vacation and sick leave policy\nPaid holidays\nPaid parental leave\nFlexible spending account for transportation\nLife insurance and disability\nEmployee Assistance Program (EAP)\nDiscount on a monthly Ridwell subscription\n401(k) plan\nStock option plan","description_format":"text","description_chars":4241,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Waste Management"],"lifecycle":[{"event":"open","at":"2026-09-05T15:32:34Z"}],"visa":[],"liveness":{"score":32,"band":"fade","label":"Fading","p_open":1,"p_active":0.717,"p_room":0.44,"age_days":107,"expected_fill_days":83,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-11-02T06:13:15Z"},"pay":{"stated_usd_annual":145000,"is_top_pay":true},"html_url":"https://alion.io/job/ridwell-lifecycle-marketing-managersenior-manager","json_url":"https://alion.io/job/ridwell-lifecycle-marketing-managersenior-manager.json","meta":{"generated_at":"2026-11-02T23:44:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33264,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4318},"rest":"https://alion.io/mcp/rest/get_company?id=4318"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fridwell-lifecycle-marketing-managersenior-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fridwell-lifecycle-marketing-managersenior-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fridwell-lifecycle-marketing-managersenior-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ridwell-lifecycle-marketing-managersenior-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fridwell-lifecycle-marketing-managersenior-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":306887}},{"tool":"search_jobs","arguments":{"company":"ridwell.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":306887},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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