{"id":2501525,"url":"https://alion.io/job/right-hook-digital-senior-creative-strategist-dtc-ecommerce","title":"Senior Creative Strategist - DTC / eCommerce","company":{"id":21093,"name":"Right Hook Digital","domain":"righthookdigital.com","url":"https://alion.io/company/right-hook-digital","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","AU","CA","NZ","PH"],"hiring_countries_total":5,"salary":{"min":75000,"max":85000,"currency":"USD","period":"year","gross":null,"usd_annual":85000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-10-14T06:09:35Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-05T22:34:14Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"The Role\nMost agencies treat creative as an output, we treat it as a growth lever.\nWe're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for DTC/eCommerce brands.\nYou'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.\nYou'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients.\nThis role is not for someone still learning the fundamentals of performance creative.\nYour day to day\nOwn the ad creative across a portfolio of DTC/eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.\nAnalyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.\nDevelop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.\nApply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.\nCollaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.\nMaintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.\nGuide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative.\nWork directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.\nContribute to our creative frameworks and processes, identifying opportunities to improve how we ideate, brief, test and learn from creative.\nRequirements\nWhat you bring\nWe're looking for someone with:\n4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.\n Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform.\nA proven track record of developing direct-response creative that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies.\nDeep understanding of direct-response marketing, including customer psychology and conversion-focused messaging.\nConfidence working directly with clients and cross-functional teams, communicating strategic recommendations and constructively challenging thinking when needed.\nBonus if you have experience:\nWorking in a performance marketing or growth agency.\nDeveloping performance creative for other paid social platforms, including TikTok, YouTube and Pinterest.\nCoaching or mentoring designers, video editors or other creative team members.\nContributing to creative frameworks, playbooks or process improvements.\nBenefits\nWhy Right Hook?\nCompetitive salary: USD $75,000-$85,000 annually, depending on experience.\nRemote-first: Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines.\nReal ownership: Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth.\nA high-performance creative environment: Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content.\nMentorship & growth: Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.","description_format":"text","description_chars":4224,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Australia","iso":"AU","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"},{"name":"New Zealand","iso":"NZ","kind":"country"},{"name":"Philippines","iso":"PH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales & Marketing","Social Media Marketing"],"lifecycle":[{"event":"open","at":"2026-10-14T06:09:35Z"}],"visa":[],"liveness":{"score":46,"band":"ok","label":"Likely open","p_open":1,"p_active":0.509,"p_room":0.9,"age_days":21,"expected_fill_days":49,"reasons":["conf:6","win:mid"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":85000,"is_top_pay":false},"html_url":"https://alion.io/job/right-hook-digital-senior-creative-strategist-dtc-ecommerce","json_url":"https://alion.io/job/right-hook-digital-senior-creative-strategist-dtc-ecommerce.json","meta":{"generated_at":"2026-11-06T03:20:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5523,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":21093},"rest":"https://alion.io/mcp/rest/get_company?id=21093"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fright-hook-digital-senior-creative-strategist-dtc-ecommerce"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fright-hook-digital-senior-creative-strategist-dtc-ecommerce"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fright-hook-digital-senior-creative-strategist-dtc-ecommerce"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/right-hook-digital-senior-creative-strategist-dtc-ecommerce\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fright-hook-digital-senior-creative-strategist-dtc-ecommerce"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2501525}},{"tool":"search_jobs","arguments":{"company":"righthookdigital.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2501525},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}