{"id":3314053,"url":"https://alion.io/job/risepoint-brand-strategist","title":"Brand Strategist","company":{"id":5041,"name":"Risepoint","domain":"risepoint.com","url":"https://alion.io/company/risepoint","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0.2,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":75000,"max_usd":195000,"period":"year","method":"role_country_seniority_unknown","sample_n":10699},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false}],"status":"live","first_seen_at":"2026-10-26T00:00:00Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T04:38:05Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.\nThe Impact You Will Make\nAs Partner Brand Strategist, you’ll own how a portfolio of university partners stands out in a crowded market. You’ll develop the positioning, voice, and messaging that make each partner distinct, and package that thinking into partner “brand kits.” You’ll keep those kits current as answer engine optimization (AEO) changes how prospective students find and compare schools in AI tools like ChatGPT and Google AI Overviews. From there, you’ll turn strategy into clear creative briefs, with approved copy and messaging, that vendors and internal teams execute across paid social, email, and SMS. You’ll work hand in hand with SEO, Paid Media, and Integrated Marketing to keep brand, search, and campaign strategy aligned. And you’ll close the loop: present at campaign kickoffs, review results, and use AI tools to make every next brief sharper. This is a lead-level individual contributor role. You’ll take on the most complex partners in your portfolio, be the person teammates come to with hard positioning questions, and run your work with minimal day-to-day direction. This role reports to the Sr. Brand Strategist.\nHow You Will Bring Our Mission to Life\nWhat You Will Do\nTranslate marketing briefs into creative briefs for channel campaigns (paid social, email, SMS, flyers), each with the approved copy and messaging the agency works from: one brief per campaign, with student insights and key partner messages built in.\nBuild and maintain “brand kits” for your assigned partners: positioning, voice, proof points, and AEO guidelines, working to the standards the Sr. Brand Strategist sets, and recommending improvements to those standards as you spot them. Roughly half your time.\nDifferentiate at portfolio scale: develop clear, ownable positioning and messaging for your assigned partners (50+ schools), grounded in competitive research, and keep them distinct from one another.\nHand briefs to our external creative agency and internal channel marketing teams, and present at campaign kickoffs so every campaign starts with a clear point of view.\nReview campaign results with the channel marketing teams and fold what worked into the next brief and the partner voice guidelines.\nPartner with our Research & Insights and Community Engagement teams to keep student personas and partner insights current.\nWork cross-functionally with SEO, Paid Media, Lifecycle, and Integrated Marketing so briefs, keywords, and campaign strategy stay aligned and on-brand.\nAct as a go-to resource on the team: help peers work through tough positioning and messaging problems, review their briefs when asked, and share what’s working across the portfolio.\nUse AI tools daily to research, draft, and scale brief and brand kit work.\nWhat Success Looks Like\nYour partners’ campaigns start from sharp, differentiated briefs: the agency and marketing teams execute without guessing.\nYour partners’ brand kits are current, used by every team that touches the partner, and visibly improving how partners show up in AI search.\nCampaign learnings show up in your next briefs, so quality compounds quarter over quarter.\nundefined\nBrief quality and turnaround: campaigns kick off on time, from briefs the agency and marketing teams rarely send back.\nBrand kits delivered and maintained for every assigned partner, with AEO guidelines in active use.\nResults reviews completed each campaign cycle, with documented improvements to briefs and voice guidelines.\nWhat You’ll Bring to the Team\nExperience That Matters Most\n5-7 years in brand strategy, brand planning, or integrated marketing, with a track record of owning accounts independently; agency or multi-account experience a plus.\nHands-on experience writing creative briefs that designers, writers, or an external agency executed from.\nStrong writing and synthesis skills: able to turn research, data, and stakeholder input into a clear, usable brief.\nFamiliarity with answer engine optimization (AEO), or a strong grasp of SEO and how brand content surfaces in search results and AI answers.\nExperience That’s Great to Have\nMaster’s degree in Marketing, Communications, or a related field.\nExperience working across a multi-brand or multi-client portfolio (agency, franchise, or higher ed).\nWorking knowledge of paid social, email/SMS, and campaign production processes.\nExperience building or maintaining brand toolkits, voice guidelines, or messaging frameworks.\nRisepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.","description_format":"text","description_chars":5145,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms","Higher Education","E-learning","Lead Generation"],"lifecycle":[{"event":"open","at":"2026-10-27T04:24:24Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":5,"expected_fill_days":33,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/risepoint-brand-strategist","json_url":"https://alion.io/job/risepoint-brand-strategist.json","meta":{"generated_at":"2026-10-31T07:32:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11192,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5041},"rest":"https://alion.io/mcp/rest/get_company?id=5041"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frisepoint-brand-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frisepoint-brand-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frisepoint-brand-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/risepoint-brand-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frisepoint-brand-strategist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3314053}},{"tool":"search_jobs","arguments":{"company":"risepoint.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3314053},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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