{"id":2224657,"url":"https://alion.io/job/rite-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2509235,"name":"Rite-Hite","domain":"ritehite.com","url":"https://alion.io/company/ritehite","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":86,"open_postings":27,"ghost_share":0,"stale_share":0.556,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":99000,"max_usd":201000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-08T00:00:00Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-21T22:23:51Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.\nAs Product Marketing Manager, you'll be responsible for leading all product marketing efforts for our Automation and Controls portfolio. This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps. You'll identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. Key performance indicators include orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.\nThis is a hybrid position requiring three days onsite at our Milwaukee, WI corporate office.\nESSENTIAL DUTIES AND RESPONSIBILITIES\nCustomer Focus\nCreates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions\nLeads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools\nBuilds direct customer and field understanding through customer visits, Customer Experience Center visits, ride-alongs, sales blitzes, beta sites, advisory groups, trade shows, and other immersion activities.\nDefines continuous enhancements to the customer experience and incorporates into the marketing plan\nHelps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management\nMarket and Business Insights\nIn collaboration with the performance marketing team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for the Automation and Controls portfolio to strengthen business investments and marketing impact\nMarketing Strategy\nFrom insights and aligned with the product management priorities and roadmap, creates the marketing strategy for the Automation and Controls portfolio to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)\nProvides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the performance marketing team conducts external pricing, concept, and voice of customer research studies; monitors pricing trends and leads problem solving workstreams to improve price realization\nIn collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels\nProduct Marketing\nAligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation\nOwns the development of a relevant, credible and unique value proposition to drive customer delight and profitable growth. \nIncorporates competitive analysis from engineering teardowns, war-gaming sessions and product management input.\nWorks with the performance marketing team and external agencies to develop the messaging platform and positioning; drives a strategic and practical competitive positioning analysis to develop a prescriptive and highly utilized toolset for the commercial team.\nWorks with the performance marketing team to define the optimum marketing mix (awareness, lead generation/nurturing) and activities (digital, website, SEO, PPC, E-mail, media, print, tradeshow, content marketing, etc.) to maximize the business return on investment for the Automation and Controls portfolio.\nCoordinates the development of high quality, consistent and customer-focused marketing assets (sales content, sample kits, proposal support documents, and digital assets) working closely with the performance marketing and product management teams; maintains current materials in approved systems such as the digital asset management platform and Salesforce to ensure high utilization\nIdentifies budget requirements and creative approaches to ensure execution of the marketing plan; owns a marketing budget and accountable to meet target and optimize spend\nDefines the branding requirements for the Automation and Controls portfolio (naming, trademarks, etc.)\nDrives execution of the annual marketing plan aligned with the product management timeline\nCollaborate with product management and distribution and leads creation of product training\nEDUCATION and/or EXPERIENCE\nBachelor’s degree in Marketing, Business or similar required.\n8+ years related experience in product marketing, product management or related field.\nOr equivalent combination of education and experience.\nB2B product marketing experience across the complete lifecycle and substantial experience partnering with New Product Development preferred. \nMBA or related advanced degree preferred.\nKNOWLEDGE / SKILL REQUIREMENTS\nThe ideal candidate will demonstrate:\nExpertise in Upstream / Strategic Product Marketing - gathering insights from voice of customer as well as market analysis, creating value propositions and using them to influence product & experience improvements\nExperience working within a stage-gate product development process, collaborating with cross-functional teams including sales & product management\nDemonstrated experience developing and measuring high impact marketing programs\nStrong analytical, decision-making and problem-solving skills; leads formal problem-solving activities (problem definition, data/pareto analysis, root cause, solutioning and measures) for key marketing metrics\nMust be able to plan, organize and prioritize work to meet deadlines.\nUp to 20% travel may be required.\nSUPERVISORY RESPONSIBILITIES\nThis role does not have direct reports.\nWhat We Offer\nAt Rite-Hite, we take care of our people - because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:\nHealth & Well-being:Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.\n\nFinancial Security:A strong retirement savings program with 401(k), company match, and profit sharing.\n\nTime for You:Paid holidays, vacation time, and personal/sick days each year.\n\nJoin us and build a career where you’re supported - at work and beyond.\nRite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law.In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans.We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.","description_format":"text","description_chars":7859,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-10T14:46:38Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":14,"expected_fill_days":53,"reasons":["conf:7","stale_co","win:early"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/rite-product-marketing-manager","json_url":"https://alion.io/job/rite-product-marketing-manager.json","meta":{"generated_at":"2026-10-22T07:48:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3650,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2509235},"rest":"https://alion.io/mcp/rest/get_company?id=2509235"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frite-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frite-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frite-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rite-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frite-product-marketing-manager"}]}