Influencer Marketing Specialist
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
We're looking for an Influencer Marketing Specialist to join our and help bring influencer campaigns to life. This is an execution-focused role built for someone who is highly organized, creator-savvy, and eager to get hands-on experience across all facets of influencer marketing - from day-to-day campaign coordination to supporting live events on the ground.
You'll work closely with senior team members to support a roster of creators, keep campaigns running on time, and be a key point of contact for influencers throughout their partnership journey. If you love being in the mix, thrive in fast-paced environments, and take pride in getting the details right, this role is for you.
You will:
Campaign Support
- Assist in the end-to-end execution of influencer campaigns - supporting briefing, content review, posting coordination, and performance tracking
- Manage campaign timelines and deliverable trackers, flagging risks and keeping all parties aligned
- Partner with internal teams to draft creator briefs, talking points, and campaign recaps under the direction of senior team members
- Coordinate with internal teams (creative, legal, social, events) to ensure influencer content is on-brand and delivered on schedule
- Pull and compile performance data from influencer platforms and internal dashboards to support weekly and campaign-level reporting
Event Support
- Serve as an on-the-ground point of contact for influencers at live events - managing logistics, schedules, and real-time needs
- Help coordinate influencer travel, accommodations, and event-day itineraries in partnership with the events and operations teams
- Support event activations from pre-production through wrap, ensuring creator experience is smooth and on-brand
- Assist in capturing content moments and documentation at events for post-event recaps and learnings
Relationship Management
- Act as a day-to-day contact for a defined roster of creators and their management teams, building trust and maintaining positive ongoing relationships
- Track creator deliverables, communicate deadlines, and follow up to keep partnerships on schedule
- Help onboard new influencers into the program - sending contracts, answering questions, and walking partners through the process
- Maintain accurate and up-to-date records in the influencer CRM, including contact info, campaign history, and relationship notes
- Monitor creator content, community sentiment, and platform activity to surface relevant updates to the team
You have:
- 3-4 years of experience in influencer marketing, creator relations, talent management, social media, or a closely related field
- A genuine understanding of the creator landscape - you follow creators, know the platforms, and can speak fluently about content trends
- Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously without dropping the ball
You are:
- Clear, professional communicator - comfortable drafting emails to creators and their reps, and working cross-functionally with internal teams
- Comfortable working in a fast-paced environment where priorities can shift and no two days look the same
- Detail-oriented and proactive - you spot what needs to happen next and take initiative to make it happen
- Familiar with influencer platforms, social media analytics tools, or creator CRM systems is a plus
Nice to Have
- Experience supporting live events or experiential marketing activations
- Exposure to influencer contracting, gifting programs, or affiliate/commission structures
- Background in gaming, entertainment, or consumer tech with knowledge of UGC creator communities
- Proficiency in Google Suite and knowledge of creator focused tools like Tubular, CreatorIQ, etc
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Annual Salary Range
$151,890—$191,340 USD
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.