Communication BP -CE-I2

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

This role serves as the strategic Communications Business Partner for the Infectious Disease and Immunology of Customer Engagement Unit (CE-I2). We are looking for a forward-thinking communications leader with an agile, innovative mindset to elevate our public disease awareness campaigns and maximize brand resonance. The ideal candidate will seamlessly blend traditional healthcare communications with dynamic, omnichannel strategies to support our flagship products and upcoming pipeline launches within a strict compliant framework.

Key Responsibilities

• Strategic Planning: Work closely with CE I2 marketing team to develop integrated communication strategies based on a deep understanding of business needs, tailored for blockbuster products and upcoming new pipeline launches.

• Innovative Disease Awareness & Digital Communications: Lead end-to-end communication campaigns by leveraging digital ecosystems and omnichannel strategies. Drive engaging, compliant content creation and public health education initiatives to maximize brand awareness.

• Cross-Functional Agility: Work closely with cross-functional teams to maximize communication impact, blending traditional Rx compliance with innovative public communication approaches.

• Agency Management: Manage and coordinate external agencies (PR, Social, Digital) to ensure smooth implementation of fast-paced communication events and track the effectiveness of agency expense.

• Impact Measurement: Measure and assess the impact of communication initiatives using data-driven insights and digital metrics.

• International Communication: Work closely with CE Head on CE-level strategic internal communication initiatives.

Who you are

Education/Qualifications

• University degree and above;

• Journalism/Communications/Public Relations related major is a plus

Job Required Competencies

• 15+ years’ Media/Communications/PR/Digital Marketing experience. Prior experience in OTC, FMCG, or consumer health retail product communications is highly preferred.

• Deep understanding and hands-on operational experience with Chinese digital and social media ecosystems (e.g., Redbook, Tik Tok, WeChat). Proven track record of leveraging these platforms for successful public education and disease awareness campaigns.

• Ability to navigate the strict regulatory environment of prescription drugs while successfully adopting innovative, agile, and consumer-centric communication tactics.

• Strategic thinking and problem-solving capabilities, with a demonstrated ability to apply general business knowledge in a complex, fast-paced global environment.

• Demonstrated media management knowledge, relationship-building capability, and ability to develop strong partnerships across a multi-layered organization and external partners.

• Ability to interact with senior management and communicate effectively at all levels of the organization.

• Creative, pro-active, calm under pressure, with the ability to influence, negotiate, and resolve conflict.

• Excellent English and Chinese writing & verbal communication skills.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.