Digital Campaign Expert (Fixed term for 2 years)
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.
As a Digital Campaign Expert in the Digital Campaigns Chapter in the Global Digital Hub, you play a crucial role in driving the end-to-end orchestration of campaign content delivery across all channels and request types. You ensure seamless coordination between global and local teams, facilitating conversations that reflect affiliate digital campaign content needs, insights, and learnings, and achieving consistent messaging throughout the organization. You contribute to global and local content delivery, promote the adoption of modular content and templatization, and provide expert guidance to business teams on their digital and omnichannel engagement strategies.
In this role, you act as a content production manager, as well as a key advisor, leveraging your understanding of the Life Science industry and its regulatory specifics to support our UK affiliates in achieving their content goals while aligning with Roche’s digital vision. You build and maintain strong relationships with stakeholders in the affiliate network, serving as the first point of contact for questions, ideas, and challenges. Additionally, you support affiliates in demand planning, integrating local forecasts into Roche’s overall demand planning methodology to ensure strategic alignment and readiness, and educate affiliates about new solutions or services.
Please note that this is a fixed term opportunity.
The Opportunity:
Content production management: Drive the end-to-end orchestration of campaign and content delivery, across all channels and request types. Ensure delivery standards are met, and capture relevant feedback from stakeholders.
Content network facilitator: Drive the conversations between global and local teams to reflect needs, insights and learnings and achieve consistent messaging across the organization. Collaborate with the global brand engagement team on global/local content plans and reuse.
Mentor and guide Delivery Managers (if applicable): Mentor and assist delivery managers in solving operational issues and mitigating risks to ensure projects remain on track. Mentor junior team members and contribute to the onboarding process.
Stakeholder Communication & Relationships: Incorporate feedback from stakeholders, revise digital campaign content requests accordingly, and ensure alignment with their expectations. Build and maintain effective working relationships with the relevant stakeholders in the affiliate network by staying up-to-date with digital trends, industry innovations, and sharing best practices across affiliates.
Strategy & Compliance Guidance: Provide guidance and access to the right expertise for business teams in planning, executing, and optimizing their digital and omnichannel engagement strategies. Utilize understanding of the Life Science industry and its local compliance and regulatory specifics.
Affiliate Empowerment: Empower affiliates to achieve their content goals while aligning with Roche’s digital vision. Guide affiliate stakeholders through changes in the Content creation strategy and ways of working.
Demand Planning: Support affiliates with content demand planning topics and integrate local demand forecast inputs into Roche's global demand planning methodology to ensure strategic alignment and readiness.
Who you are:
You hold a Bachelor's degree in Marketing, Communications, Business, or a related field, and you communicate with professional English proficiency in a business environment.
You bring 6+ years of experience in content production, project management, or digital campaign management, focusing on coordinating digital marketing initiatives across multiple channels.
You possess a solid understanding of digital marketing principles, content creation, and campaign management.
You leverage familiarity with the Life Science industry, including key local compliance and regulatory concepts, which is a strong advantage.
You demonstrate strong organizational and multitasking abilities with a proven track record of managing multiple projects simultaneously.
You utilize excellent communication and interpersonal skills to facilitate collaboration between global and local teams, while managing stakeholders and incorporating their feedback into content strategies.
You mentor and support team members to contribute to their development and onboarding, while showcasing proficiency in project management tools and a readiness to learn new systems as needed.
In exchange we provide you with:
Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party.
Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.
Explore what the Global Digital Hub is about.
Discover the Roche Services & Solutions Center and how we work together as a truly global team!
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Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.