{"id":3772747,"url":"https://alion.io/job/rockcruit-ts20-design-lead","title":"TS20 - Design Lead","company":{"id":4418392,"name":"Rockcruit","domain":"rockcruit.com","url":"https://alion.io/company/rockcruit","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":null},"role":"Design","role_family":"Design","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Buenos Aires, Argentina"],"countries":["AR"],"hiring_countries":["AR"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-11-04T18:26:11Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-10T15:25:51Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Sobre nuestro cliente: es una fintech argentina que permite recibir, transferir y usar dinero entre países, con operación en seis mercados de Latinoamérica. Acaba de cerrar una nueva ronda de inversión para pasar de 6 a más de 15 países en 2027, y va a reforzar sus equipos para acompañar ese crecimiento.\nObjetivo\nConvertir la marca en un sistema visual claro y escalable, y liderar al equipo para producir cada pieza con calidad y velocidad. Vas a ser la persona más senior de diseño y la que define hacia dónde va visualmente la marca en Argentina, Bolivia, Perú y Ecuador. Reportás a la Directora de Marketing y lideras a dos diseñadoras (una Sr de campañas y lanzamientos, y una de producción y adaptaciones), más freelancers en picos de demanda.\nQué vas a hacer\nDefinir la dirección creativa de la marca junto a la Directora de Marketing y traducirla en criterios concretos para cada país y producto.\nLeer la estrategia de negocio y de marketing y proponer cómo tiene que verse y sentirse cada campaña antes de producirla.\nDetectar qué funciona y qué no en las piezas (con data de performance y feedback de los equipos) y ajustar el sistema.\nSer dueño del manual de marca y de las plantillas: mantenerlos al día y hacerlos fáciles de usar para el equipo y las agencias.\nAsegurar que la marca se vea igual de bien en cada pieza y en cada país.\nRecibir los pedidos de Product Marketing, Brand Managers, Influencers y Eventos, y Growth, y armar y priorizar la cola de trabajo.\nAsignar cada pedido a la persona correcta, definir tiempos realistas y sumar freelancers en los picos.\nOrdenar el flujo de trabajo: briefs, rondas de revisión, aprobaciones y entregas.\nHacer la dirección de arte de campañas y lanzamientos, y supervisar versiones por país, ads always-on, adaptaciones y materiales para eventos (stands, merch).\nDesarrollar al equipo: dar feedback, subir la vara de calidad y acompañar el crecimiento de cada diseñadora.\nQué vas a necesitar\n+6 años en diseño de marca, campañas o comunicación, con al menos 2 liderando diseñadores o freelancers.\nConocimiento técnico sólido de diseño: tipografía, color, composición, layout, motion básico y producción para digital e impresión.\nExperiencia construyendo o manteniendo un sistema visual o manual de marca.\nDominio de Figma y Adobe Creative Suite.\nCapacidad de priorizar con varios equipos pidiendo a la vez y de decir que no con criterio.\nPortfolio que muestre pensamiento estratégico además de ejecución.\nSumá puntos si tenés\nExperiencia en fintech, tecnología o consumo masivo en LatAm.\nHaber 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