{"id":1467509,"url":"https://alion.io/job/rocket-software-senior-alliance-marketing-manager","title":"Senior Alliance Marketing Manager","company":{"id":176188,"name":"Rocket Software","domain":"rocketsoftware.com","url":"https://alion.io/company/rocket-software","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":56,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United Kingdom"],"countries":["GB"],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":104000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":27},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-09-29T15:14:24Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-20T03:40:49Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"It's fun to work in a company where people truly BELIEVE in what they're doing!\nJob Description Summary:\nRocket Software is seeking a highly motivated and strategic Senior Alliance Marketing Manager to accelerate growth through our expanding relationship with a strategic technology and Go-to-Market (GTM) partnership and alliance. This role will be responsible for developing and executing integrated GTM programs that build market awareness, generate qualified pipeline, and drive revenue through joint marketing initiatives.About the Role\nRocket Software is seeking a highly motivated and strategic Senior Alliance Marketing Manager to accelerate growth through our expanding relationship with a strategic technology and Go-to-Market (GTM) partnership and alliance. This role will be responsible for developing and executing integrated GTM programs that build market awareness, generate qualified pipeline, and drive revenue through joint marketing initiatives.\nThe ideal candidate combines strategic thinking with hands-on execution and thrives in a collaborative environment where influencing, experimentation, and cross-functional partnership are critical to success. You will work closely with marketing, sales, business unit leaders, and alliance teams across both Rocket Software and the strategic technology partner to create and scale impactful joint revenue programs.\nThis is an exciting opportunity to help shape a strategic alliance and establish innovative approaches to joint revenue growth.\nWhat You'll Do\nDrive Joint Pipeline Growth\nDevelop and execute integrated alliance marketing plans with the strategic technology partner that increase awareness, generate demand, and contribute measurable pipeline and revenue growth.\nCreate annual and quarterly joint marketing strategies aligned to business objectives, solution priorities, and revenue targets.\nManage marketing investments to maximize return and accelerate progression through the sales funnel.\nDefine success metrics and regularly communicate program performance and business impact to stakeholders.\nExecute Multi-Channel Campaigns and Programs\nPlan and deliver joint digital marketing campaigns across email, webinars, content syndication, social media, paid media, and account-based marketing initiatives.\nDesign and execute in-person and virtual events, executive programs, customer engagements, regional marketing activities, and industry conference participation.\nCollaborate with internal and alliance partner teams to develop compelling messaging, content, sales enablement materials and customer stories that highlight the value of Rocket Software and the strategic technology partner solutions.\nLead the development and execution of joint thought leadership and speaking engagement programs to increase market visibility and strengthen strategic relationships.\nEnsure consistent execution and optimization of campaigns across multiple regions and markets.\nCollaborate closely with sales and alliance partner teams to convert marketing-sourced leads into revenue.\nEnsure consistent application of brand guidelines across all co-branded marketing assets, campaigns, events, and digital properties.\nBuild Strong Cross-Functional Relationships\nServe as the primary marketing liaison between Rocket Software and key strategic technology partner stakeholders.\nPartner closely with the strategic technology partner marketing, sales, alliance, and operations teams to identify opportunities, align priorities, and drive execution.\nCollaborate across Rocket Software's solution marketing, campaign marketing, regional marketing, digital marketing, analyst relations, and sales organizations.\nInfluence stakeholders across organizations and levels to drive alignment and achieve shared business outcomes.\nInnovate and Scale New Growth Opportunities\nContinuously identify, test, and scale new approaches for generating partner-sourced and partner-influenced pipeline.\nEvaluate emerging channels, technologies, and campaign models that can improve engagement and marketing efficiency.\nLeverage data, insights, and experimentation to optimize program performance and uncover new opportunities for growth.\nEstablish repeatable best practices that can be expanded across Rocket Software's strategic alliance ecosystem.\nWhat We're Looking For\nRequired Qualifications\nBachelor's degree in Marketing, Business, Communications, or related field.\n7+ years of B2B technology marketing experience, including partner, alliance, channel, demand generation, or field marketing.\nExperience working with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions.\nProven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue outcomes.\nExperience working with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances.\nStrong project management skills with the ability to manage multiple initiatives simultaneously.\nExcellent communication, presentation, and stakeholder management capabilities.\nStrong experience navigating complex, highly matrixed organizations and building cross-functional influence and alignment\nDemonstrated ability to collaborate effectively across global marketing, sales, operations, and executive leadership teams.\nStrong analytical mindset with experience using data to guide decisions and optimize performance.\nPreferred Qualifications\nBackground partnering with large technology ecosystem partners including HPE.\nFamiliarity with marketing automation and CRM platforms such as Salesforce, Marketo, or similar tools.\nExperience supporting global alliance or regional partner marketing programs.\nSuccess in the First 12 Months\nA successful candidate will:\nEstablish trusted relationships with key strategic technology alliance stakeholders across marketing, sales, and alliance organizations.\nLaunch and optimize a portfolio of joint campaigns that deliver measurable awareness, engagement, and pipeline results.\nCreate a scalable joint marketing operating model between Rocket Software and the strategic technology partner.\nIntroduce innovative pipeline generation approaches that expand partner-sourced and partner-influenced opportunities.\nBecome a recognized strategic advisor for growing the strategic technology partner and Rocket Software partnership.\nWhy This Role Matters\nThis position plays a pivotal role in shaping one of Rocket Software's most strategic growth partnerships. The Senior Alliance Marketing Manager will help connect Rocket Software's innovation portfolio with our strategic technology partner's global reach, creating new opportunities to engage customers, accelerate pipeline, and drive mutual business success.\nPrimary KPI: Partner-influenced and partner-sourced pipeline growth.\nSecondary KPIs: Campaign ROI, partner engagement, customer acquisition, event performance, and revenue contribution.\n.Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.\nAt Rocket Software, we believe AI is a critical enabler of innovation and productivity. All Rocketeers are expected to actively leverage AI-powered tools and technologies, where appropriate, to enhance efficiency, improve decision-making, and deliver greater impact in their roles. Embracing continuous learning and the responsible use of AI is an essential part of how we work.\nAs part of our commitment to a safe and trustworthy workplace, we include background and reference checks in our hiring process.\nRocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to . We will make a determination on your request for reasonable accommodation on a case-by-case basis.\nIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!","description_format":"text","description_chars":8431,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Growth opportunities"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-29T15:14:24Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-20T06:21:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":72,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.797,"p_room":0.9,"age_days":20,"expected_fill_days":56,"reasons":["conf:2","velocity","win:mid"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/rocket-software-senior-alliance-marketing-manager","json_url":"https://alion.io/job/rocket-software-senior-alliance-marketing-manager.json","meta":{"generated_at":"2026-10-20T10:51:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11841,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":176188},"rest":"https://alion.io/mcp/rest/get_company?id=176188"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frocket-software-senior-alliance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frocket-software-senior-alliance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frocket-software-senior-alliance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rocket-software-senior-alliance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frocket-software-senior-alliance-marketing-manager"}]}