{"id":3822492,"url":"https://alion.io/job/rockstar-brand-content-manager","title":"Brand + Content Manager","company":{"id":3564,"name":"Rockstar","domain":"tryrockstar.com","url":"https://alion.io/company/rockstar","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":84,"open_postings":50,"ghost_share":0,"stale_share":0.64,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"Canva","optional":true},{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-11-05T17:40:16Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-06T16:24:56Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Rockstar is recruiting for a venture-backed startup building AI workers for non-production departments in American manufacturing. They're backed by a16z speedrun and angels from Brex, Xwing, and Betterment. Their mission is to revitalize the industry and rebuild America's manufacturing backbone by removing back-office bottlenecks so US manufacturers can move faster, grow, and compete globally.\nAbout the Role\nThis is a true 0→1 marketing role. The person in this position will own brand and content end-to-end. They set the direction, and they do the work. They will concept, write, ship and track performance of LinkedIn posts, blog articles, website copy, launch campaigns, videos, social posts, and sales collateral that tell the company's story - and their customer's. As the company's first dedicated marketer, they will work directly with the founders to define the voice, content franchises, and put it in front of the manufacturers the company serves.\nThis is a seat for a maker, not just a strategist. The person will learn the manufacturing world deeply enough to write about it credibly, move fast, and use every AI tool available to punch far above their weight.\nWhat You'll Do\nVoice and narrative: Define and evolve the company's voice and category narrative across AI, software, and American manufacturing.\nContent creation: Concept, capture and publish exceptional content tailored to channels across: LinkedIn, X, blogs, the website, video, email, launches, and other emerging channels.\nStorytelling: Turn customer conversations, shop-floor visits, product releases, and measurable outcomes into credible stories, case studies, and campaigns.\nEditorial and distribution: Own the editorial calendar and distribution engine; repurpose strong ideas across formats and measure what earns attention and drives pipeline.\nSales collateral: Build the collateral that helps sales win, including decks, one-pagers, customer stories, launch assets, and clear product messaging.\nCross-functional speed: Work directly with the founders, sales, and product; use AI, design, and video tools to move from idea to polished output quickly.\nWho You Are\nStrong writer: You're a strong writer who can maintain a distinct, credible voice across formats and is allergic to AI slop.\nFast, organized shipper: You ship high-quality content fast and independently, from idea to published and you keep it organized along the way: clear timelines, tracking, asset management and performance data anyone can pick up.\nBrand and design sense: You have a sense for brand and design, and care about how look & feel impacts customer perception.\nFull-funnel ownership: You're comfortable owning the whole funnel: content, brand, and the systems around them.\nMission-driven: You care about the mission, and you want to see the American manufacturing base get stronger.\nIn person: You're excited to work in person 5 days a week in the NYC office.\nFounder and growth mindset: You have a founder and growth mindset, and you use AI tooling obsessively to move faster and do more.\nBonus Points\nRelevant experience: B2B or startup marketing experience.\nAudience building: You've grown a brand, audience, or newsletter from scratch.\n Design skills: Basic design chops (Figma, Canva, or similar).\nNiche audiences: Familiarity with industrial, technical, or otherwise \"unsexy\" audiences.\nAbout the Company\nRevitalize an industry. Rebuild America's manufacturing backbone.\nAmerica builds satellites, jet engines, semiconductors, and more with world-class precision, but the software running factory offices is decades behind. Estimators, procurement teams, and engineers still lose hours to spreadsheets, PDFs, and manual data entry.\nThey build AI workers for non-production departments, think inside sales, quoting, and procurement. By removing back-office bottlenecks, they help US manufacturers move faster, grow, and compete globally.\nThey're backed by a16z speedrun and angels from Brex, Xwing, and Betterment. Join them in rebuilding the digital foundation of American manufacturing.\nThe Founders\nJack Strauss, Co-Founder & CEO: Jack began his career at Acer and Northrop Grumman, then advised industrial companies at Bain. At Xwing, he helped scale the company and led GTM through its acquisition by Joby Aviation. He holds an MBA from Stanford and a BA from USC.\nAlex Pareto, Co-Founder & CTO: Alex began at Meta, then founded YC-backed Demeanor which was acquired by NTWRK. He later became a founding engineer on Brex Spend Management, and ultimately the Head of Engineering for that organization. He holds a BS in Computer Science from USC.\nHow They Work\nIn person: In person every day in NYC for high-bandwidth collaboration.\nUser-driven: Talk to users constantly - they build with manufacturers, not for them.\nOwnership: Own outcomes end-to-end and drive solutions without waiting for permission.\nTheir Values\nWe're Here to Win: We are building to help American manufacturers, our customers, our company, and our teammates win at the highest level.\nThere's Always a Way: We are relentlessly resourceful, take ownership of constraints, and find a path forward when others stop.\nTruth Over Comfort: We choose honesty over ego, surface reality quickly, and change course when the facts demand it.\nAct Now: We move fast, trust our instincts, and correct course as we go.\nStep Up: We act like founders, fill gaps, fix problems, and follow through until the work is done.\nThe Team. The Team. The Team.: We put the team first, push and support each other, share wins, and own failures together.\nComp & Benefits\nCompensation: Top-tier salary & equity\nHealthcare: Great healthcare\nMeals: Dinner at the office\nDrinks: Unlimited Celsius\n Travel: Travel across the USA to spend time with customers on their shop floors\nLocation\nOnsite in New York City, five days a week.","description_format":"text","description_chars":5842,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Recruiting & Staffing","HR & Recruiting AI"],"lifecycle":[{"event":"open","at":"2026-11-05T17:40:16Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":35,"reasons":["conf:2","stale_co","velocity","win:early"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/rockstar-brand-content-manager","json_url":"https://alion.io/job/rockstar-brand-content-manager.json","meta":{"generated_at":"2026-11-06T17:35:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32757,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3564},"rest":"https://alion.io/mcp/rest/get_company?id=3564"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frockstar-brand-content-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frockstar-brand-content-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frockstar-brand-content-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rockstar-brand-content-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frockstar-brand-content-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3822492}},{"tool":"search_jobs","arguments":{"company":"tryrockstar.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3822492},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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