{"id":2879485,"url":"https://alion.io/job/rockwool-digital-marketing-communication-manager","title":"Digital Marketing & Communication Manager","company":{"id":1766142,"name":"Rockwool","domain":"rockwool.com","url":"https://alion.io/company/rockwool-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":52,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Subang Jaya, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12500,"max_usd":25000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":24},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-06T00:00:00Z","employer_posted_date":"2026-08-06","last_verified_at":"2026-10-23T20:12:21Z","board_verified":true,"closed_at":null,"days_open":79,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":79},"description":"Role Summary:\nWe are seeking a driven and digitally savvyManager, Digital Marketing & Communications to join our Regional Marketing team.\nThis role is responsible for managing and optimising the company's digital channels across Asia, ensuring marketing campaigns and content are effectively activated to maximise audience engagement, lead generation, and business impact.\nWorking closely with regional stakeholders and local market teams, you will oversee digital campaign execution, channel optimisation, website management and performance analytics to deliver measurable marketing outcomes and strengthen customer engagement.\nKey responsibilities and activities include, but is not limited to: \nDigital Marketing Strategy & Execution\nDevelop and execute digital marketing strategies that drive brand awareness, customer engagement, lead generation, and business growth.\nPartner with regional and local teams to deliver integrated campaigns across multiple markets and digital channels.\nIdentify opportunities to improve campaign performance through audience insights, performance data, and emerging digital trends.\nCollaborate with internal stakeholders and external partners to ensure effective execution of marketing initiatives.\nDigital Channel Management & Content Activation\nManage and optimise digital channels, including websites, social media, email marketing, webinars, and paid media platforms.\nOversee the publishing and activation of content across digital channels, ensuring consistency, accuracy, and optimal reach.\nMaintain campaign and content calendars to support effective and timely execution.\nSupport lead generation and nurturing activities through optimised customer journeys, landing pages, and marketing automation programmes.\nWebsite Management & Digital Experience\nManage the company's website and digital properties, ensuring content accuracy, functionality, and an engaging user experience.\nManage website updates, campaign landing pages, and enhancement projects to support marketing and business objectives.\nMonitor website performance, SEO, user behaviour, and conversion metrics to identify opportunities for improvement.\nAnalytics & Performance Optimisation\nTrack, analyse, and report on digital marketing, website, and lead generation performance against established KPIs.\nDevelop actionable insights and recommendations to improve campaign effectiveness, channel performance, lead quality, and ROI.\nLeverage analytics and marketing technology platforms to support data-driven decision-making and continuous optimisation.\nVendor & Marketing Operations Management\nManage relationships with agencies, digital vendors, and external partners to ensure quality delivery, cost efficiency, and project success.\nMaintain marketing systems, digital tools, and documentation to support effective campaign execution and operational excellence\nDrive continuous improvement in marketing processes, workflows, and digital capabilities.\nSkills & Experience - Essential\nBachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.\nMinimum 6 years of relevant experience in digital marketing, campaign execution, website management, and digital channel optimisation.\nHands-on experience managing digital channels, marketing platforms, analytics, and content management systems.\nStrong understanding of digital marketing performance, lead generation, and campaign optimisation.\nStrong analytical, project management, and stakeholder management skills\nSkills & Experience - Desirable\nExperience in a regional and/or B2B environment.\nExperience with CRM, lead management and marketing automation platforms.\nWorking knowledge of Adobe Creative Suite or similar design tools.\nExperience managing agencies, vendors or external partners.\nProactive, adaptable, with a continuous learning mindset","description_format":"text","description_chars":3848,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-19T22:23:48Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.308,"p_room":0.28,"age_days":79,"expected_fill_days":22,"reasons":["conf:9","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/rockwool-digital-marketing-communication-manager","json_url":"https://alion.io/job/rockwool-digital-marketing-communication-manager.json","meta":{"generated_at":"2026-10-24T22:53:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33609,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1766142},"rest":"https://alion.io/mcp/rest/get_company?id=1766142"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frockwool-digital-marketing-communication-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frockwool-digital-marketing-communication-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frockwool-digital-marketing-communication-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rockwool-digital-marketing-communication-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frockwool-digital-marketing-communication-manager"}]}