Category Manager Wine & Alcohol

Category Manager - Alcohol & Wine

Location: Budapest, Jászberényi street

Department: Commercial / Category Management

Alcohol & Wine isn't just another aisle at Rohlik-it's a key growth driver, a destination for our customers, and a category where brand, quality, and commercial strategy intersect.

As Category Manager - Alcohol & Wine, you will own the commercial performance of this portfolio. You’ll be responsible forshaping the assortment, setting pricing and promotional strategies, and building high-impact partnerships with top beverage suppliers.

This is a hands-on commercial role where you will directly influence category revenue, margins, and the overall customer proposition. Working closely with the Senior Category Manager, you won't just manage existing lines-you’ll activelyhunt for new trends, optimize supplier terms, and build a winning alcohol offering that keeps our customers coming back.

Why this role is exciting

• Direct commercial ownership: You will fully own the performance, sales, and margins of a high-visibility, high-volume category.

• Build and elevate the offer: From mainstream staples to premium spirits and niche wines, you’ll shape what hundreds of thousands of customers see and buy every day.

• Negotiation power and scope: You’ll lead commercial reviews, Joint Business Planning, and term negotiations directly with major FMCG and specialized alcohol suppliers.

• Data-driven freedom: We move fast and operate without corporate bureaucracy-if the data supports a new trend, product launch, or strategy, you have the room to execute it.

• Cross-functional impact: You’ll collaborate directly with Marketing on high-impact seasonal campaigns and partner with Supply Chain to ensure top-tier availability.

What you will do

• Own category performance: Deliver on sales, margin, and profitability targets across assigned Alcohol & Wine categories.

• Drive supplier management: Lead commercial negotiations, annual reviews, and Joint Business Planning to secure the best terms, innovations, and growth opportunities.

• Optimize assortment & pricing: Continuously evaluate the product mix, pricing structures, and promotions to maintain a competitive and profitable customer offer.

• Launch & innovate: Drive the end-to-end commercial evaluation and market launch for new products, seasonal activations, and brand expansions.

• Analyze & act: Monitor market trends, competitor activity, and internal data to translate sales insights into concrete commercial actions.

• Cross-functional alignment: Work with Marketing on promotional campaigns and partner with Supply Chain to optimize inventory levels and minimize out-of-stocks.

What we are looking for

• Category expertise: At least 2-3 years of experience in Category Management, Buying, or Commercial Purchasing specifically within the Alcohol & Wine market.

• Proven negotiation track record: Demonstrated success managing supplier relationships and driving commercial negotiations with major FMCG or beverage suppliers.

• Strong commercial acumen: Deep understanding of margin optimization, pricing tactics, promotional strategy, and product life-cycle management.

• Analytical mindset: Ability to navigate category data, draw clear conclusions, and make decisive, revenue-generating moves.

• Communication & stakeholder management: Advanced English and fluent Hungarian, with the confidence to influence internal stakeholders and external partners alike.

What will make you stand out

• An established network within the local and international Alcohol & Wine supplier community.

• Practical knowledge across diverse segments-from premium spirits and craft beers to private-label or mainstream wines.

• Previous experience within e-commerce or fast-paced retail environments.

  What we offer

  • Fair pay - competitive fixed salary, no politics or hidden bonuses.

  • Good food every day - free fruit, snacks, coffee & soft drinks, plus Kifli Premium Membership with 10% cashback on every purchase.

  • Life, not just work - unlimited paid vacation to recharge when you need it.

  • Real growth - Kifli is growing fast, and so can you. Take ownership, learn, and make an impact every day.

  • Recognition & team spirit - your work is seen and appreciated; we celebrate together, from warehouse to HQ.

  • Dog Friendly Office

  • Movement & well-being - stay active with company challenges and use your SZÉP card for health, leisure, or food benefits.

  • Little extras - free parking, supportive colleagues, and a friendly, down-to-earth team culture. #Kifli