{"id":3277772,"url":"https://alion.io/job/root-senior-product-marketer","title":"Senior Product Marketer","company":{"id":57377,"name":"Root","domain":"rootplatform.com","url":"https://alion.io/company/rootplatform","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cape Town, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":22000,"max_usd":47000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":18},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-06-08T15:34:25Z","employer_posted_date":"2026-06-08","last_verified_at":"2026-10-28T05:42:07Z","board_verified":true,"closed_at":null,"days_open":141,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":141},"description":"Mission\nAs a Senior Product Marketer at Root, your mission is to translate Root's technical capability into clear commercial language, owning the packaging and positioning of Root’s offerings, and creating enablement materials that help prospects and clients understand what Root does and why it's the right choice. You'll work closely with the Sales, Solutions, Client Success and Product teams to stay close to client reality and our product, and with leadership to ensure our external voice reflects the strategic direction of the product and business.\nTo do this well, you'll need to balance precision with accessibility, making complex technology and infrastructure feel intuitive without oversimplifying it, and maintain a strong point of view on how Root should be positioned in a competitive and fast-moving market.\nKey performance indicators\nMarketing qualified leads (MQLs)\n\nWin rate\n\nFeature adoption (new launches)\n\nOutcomes\nClear, up-to-date positioning and messaging exists for Root’s products and services and key use cases, and is used consistently across all channels and teams\n\nRoot's website and key growth surfaces reflect Root’s product storytelling and positioning, and are optimised for clarity, differentiation and conversion\n\nIn collaboration with the Product and Services teams:\nGo-to-market plans for new features and use cases are executed with a clear narrative, on time, and with all relevant stakeholders aligned\n\nRoot’s offerings are enumerated, and the scope, deliverables and boundaries of each offering defined\n\nSales, Finance and Services are supported with developing pricing and packaging for offerings\n\nSales, Client Success and Solutions teams have the product collateral they need to run effective client conversations - decks, one-pagers, battlecards, and objection-handling frameworks\n\nRoot's product marketing content output has a consistent product- and brand-aligned voice\n\nCompetitor analysis is conducted regularly and competitive intelligence findings are fed back into positioning and messaging, and into Product and Sales.\n\nClient case studies and success stories are produced on a regular cadence and used actively in sales conversations\n\nRole-based competencies\nAbility to translate technical product capability into language that resonates with a B2B buyer\n\nTrack record of planning and running product or feature launches end-to-end\n\nExcellent writing skills across formats; can produce long-form, short-form, and structured collateral without heavy editorial support\n\nAbility to interview clients, extract the commercial narrative, and write compelling, credible stories without heavy editorial support\n\nCurious about how buyers think and make decisions; engages with sales and client conversations rather than working in isolation\n\nCollaborates well across functional areas, including product, sales, and solutions\n\nComfortable operating without a large marketing team around them; can prioritise and deliver without constant oversight\n\nQualifications and experience\nA diploma or degree in Business, Marketing or Communications\n\n5+ years of marketing experience in a high-growth tech business, ideally in a regulated B2B SaaS product environment\n\nTrack record of marketing and driving technology products\n\nPrior experience in insurance or insurance-adjacent fields will be a highly preferred\n\nAI use & legibility\nAt Root, we use AI to amplify human capability. You are expected to make effective use of AI to reduce low-value effort and create more time for the work that benefits most from human judgment, creativity, expertise, and relationships.\nAI is not a substitute for critical thinking, ownership, or accountability. You are expected to apply sound judgment, verify outputs, and remain responsible for the quality of your work and decisions.\nAs Root builds an increasingly AI-legible organisation, everyone is expected to contribute through effective documentation, knowledge-sharing, and context management that make information easier for both people and AI to discover, understand, and use.\nRoot Values\nLead by example: “Lean in, take charge, and always set a positive precedent.”\nExceed expectations: “Know your customer to delight your customer.”\nRally as one team: “Put aside egos and personal agendas to triumph as one.”\nOwn the mission: “Your job is not done until the job is done.”\nRise to the challenge: “Meaningful change requires meaningful effort and the courage to make bold moves.”","description_format":"text","description_chars":4461,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["InsurTech"],"lifecycle":[{"event":"open","at":"2026-10-26T15:27:47Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.242,"p_room":0.28,"age_days":141,"expected_fill_days":30,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/root-senior-product-marketer","json_url":"https://alion.io/job/root-senior-product-marketer.json","meta":{"generated_at":"2026-10-28T08:07:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10498,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":57377},"rest":"https://alion.io/mcp/rest/get_company?id=57377"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Froot-senior-product-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Froot-senior-product-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Froot-senior-product-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/root-senior-product-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Froot-senior-product-marketer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3277772}},{"tool":"search_jobs","arguments":{"company":"rootplatform.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3277772},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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