Roof Sales Manager
Sales Manager - Field Leadership (Roofing Sales / Door-to-Door)
Company: Rose Roofing and Restoration
Location: Richmond, VA
Employment Type: Full-Time (W2)
Department: Sales
Reports To: Executive Vice President of Sales
About Rose Roofing and Restoration
Rose Roofing and Restoration is one of the fastest-growing roofing organizations in the region, known for high-performance field operations, exceptional customer care, and elite team development. We specialize in helping homeowners restore and upgrade their homes through insurance-supported and retail roofing solutions.
Position Overview
The Sales Manager at Rose Roofing and Restoration is a field-driven leader responsible for onboarding, developing, and retaining SDRs. This role is 100% performance-focused, with an emphasis on strong field presence, team engagement, and ensuring SDRs ramp up and stay on track during their first 60 days.
Key Responsibilities
In-Field Leadership
- Be present in the field 5 days per week.
- Knock 200 doors per week and sign at least 8 jobs per month.
- Work side-by-side with SDRs daily on pitch, damage ID, inspections, and closing.
- Maintain team average of 6.5 signs per SDR per month.
- Demonstrate a strong “Mob & Knock Mentality.”
Team Management
- Two weekly performance and mindset meetings.
- Daily standups for goals, planning, and coaching.
- Quarterly team-building event.
- Monthly field and customer relations training.
Onboarding & SDR Retention
- Ensure SDRs knock 200 doors before testing.
- Ensure Fast Start milestones are achieved.
- Train SDRs on expectations, communication, and tools.
- Coach door approach, pitch, contract execution, and damage ID.
- Enforce 50 doors/day, 1 sign/day, and 24-hour communication policy.
- Ensure full setup with tools, apps, gear.
- Achieve 60% retention at 30 days and 50% at 60 days.
Performance Monitoring & Reporting
- Track signs, doors, attendance, engagement.
- Identify underperformance early and coach.
- Report team metrics to EVP of Sales.
- Ensure accountability for meetings and training.
Cross-Department Collaboration
- Partner with EVP of Sales, Training, Recruiting.
- Participate in weekly leadership meetings.
- Provide hiring feedback.
- Call SDRs prior to training for engagement.
Required Skills & Qualifications
- 3+ years field-based sales management.
- Door-to-door or outside sales success.
- Roofing or home services experience preferred.
- Strong leadership and coaching capability.
- Excellent communication and problem-solving.
- Ability to manage performance data.
- High work ethic and passion for team success.
Compensation
Base Salary + Personal Commission + Team Overrides:
- Base salary - $40,000 Annual
- Commission on personal signed jobs
- Team override compensation
- Monthly, quarterly, annual bonuses tied to team performance and retention
Benefits
Health Benefits:
- Medical, dental, vision, optional supplemental coverage
Additional:
- Leadership development
- Training programs
- Growth into Regional and VP roles
Performance Expectations
- Team Average: 6.5 signs per SDR/month
- Personal: 8+ signs/month
- Field: 40 hours/week
- 200 doors before test; Fast Start completion
- 60% retention at 30 days, 50% at 60 days
- 100% attendance at standups and training