{"id":554229,"url":"https://alion.io/job/rosebud-com-sg-digital-marketing-manager-2","title":"Digital Marketing Manager","company":{"id":266534,"name":"rosebud.com.sg","domain":"rosebud.com.sg","url":"https://alion.io/company/rosebud","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"D","score":40,"open_postings":12,"ghost_share":1,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States","New York, United States","Denver, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":94000,"max_usd":188000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2020-02-11T22:02:24Z","employer_posted_date":"2025-11-04","last_verified_at":"2026-11-15T15:35:28Z","board_verified":true,"closed_at":null,"days_open":2469,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":2467},"description":"Information about my organization\nWe've won these awards\nThe Digital Marketing Manager will serve as the Marketing team’s resident authority on the marketing automation platform, as well its power user. This role will leverage data from the CRM (Salesforce) to segment audiences and manage multiple simultaneous communications. Complimenting the sales cycle the Digital Marketing Manager will execute acquisition campaigns, customer retention and nurturing journeys, thought leadership and product education communications, and drive brand awareness throughout each touchpoint. Activity oversight and administration includes list generations and tracking, building email templates and customized emails, developing campaign and product specific landing pages, and supporting omni-channel/multi-touch campaigns. This individual is responsible for structuring, populating, and regularly reporting on a marketing automation dashboard with insights and recommendations for improvements.\nThis role includes collaboration with Sales, Sales Effectiveness, and Marketing stakeholders. It requires planning, hands-on implementation, project management, agility with data sources and segmentation, data analysis, and creative problem solving.\nThe Digital Marketing Manager will analyze, measure and report performance of email and marketing automation campaigns assessing against goals (ROI and KPIs). A successful candidate will need to demonstrate expertise with a variety of marketing tools and platforms.\nThe Digital Marketing Manager is responsible for managing the marketing automation platform to fully leverage its capabilities. Some tactics include:\nComprehend intended communication strategies to visualize and translate marketing campaign conceptual ideas into technical execution.\nDefine and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.\nOwn the workflows for complex processes such as lead qualification, lead scoring, lead routing, lead assignment, drip campaigns, and trigger-based workflows.\nCreate and manage analytics dashboard and present at the monthly marketing review.\nPractice rigorous adherence to project management best practices to ensure timely and cost-effective delivery to multiple internal stakeholders.\nMaintain and champion adherence to state, federal, applicable global, and industry best practices related to use of personal data (opt-in permission to email).\nResponsible for email marketing campaign structure, naming, and execution, including segmentation, testing and deployment and continually evaluate these for improvements.\nMaintain marketing automation integration with CRMs and website platform(s). Assist in the integration of additional platforms as required.\nManage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.\nPlan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth .\nDevelop partnerships with internal stakeholders to support campaign and project planning, prioritization and delegation.\nParticipate in process improvement efforts related to marketing automation.\nPerform other duties, as assigned.\nQualifications:\n5+ years’ experience in digital marketing communications.\nExperience using marketing automation platforms such as Pardot, Marketo, Salesforce Marketing Cloud, or other.\nExperience using design software such as Adobe Creative Suite.\nExperience establishing A/B tests and multivariate tests, evaluating performance, and iterating for improved outcomes.\nAbility to follow brand guidelines and visual standards established my the company.\nMotivated self-starter.\nCapable of handling multiple tasks with competing priorities under minimal supervision\nAble to think critically and exercise independent judgment and discretion.\nExcellent attention to detail\nMust be highly organized and self-motivated with a sense of urgency.\nDesired:\nInterest in and understanding of the healthcare market and hospital operations\nExperience in B2B environments, with emphasis in healthcare, telecom, or SaaS, or similar sector with lengthy sales cycles and variety of stakeholder personas.\nExperience with Salesforce.com.\nBachelor’s degree in relevant field, including marketing, business, or other.\nStrong writing and proofreading skills.\nExperience with graphic design and creating visual layouts.\nTest - Benefits\nTest - This is who we are\nTest - go team!\nTesting updates being made to see how it impacts live posts.","description_format":"text","description_chars":4640,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-08T19:21:25Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":1,"p_active":0.16,"p_room":0.28,"age_days":2468,"expected_fill_days":30,"reasons":["conf:4","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-11-15T07:52:55Z"},"pay":null,"html_url":"https://alion.io/job/rosebud-com-sg-digital-marketing-manager-2","json_url":"https://alion.io/job/rosebud-com-sg-digital-marketing-manager-2.json","meta":{"generated_at":"2026-11-15T22:55:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19350,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":266534},"rest":"https://alion.io/mcp/rest/get_company?id=266534"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frosebud-com-sg-digital-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frosebud-com-sg-digital-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frosebud-com-sg-digital-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rosebud-com-sg-digital-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frosebud-com-sg-digital-marketing-manager-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":554229}},{"tool":"search_jobs","arguments":{"company":"rosebud.com.sg","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":554229},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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