{"id":1051927,"url":"https://alion.io/job/rover-lead-data-analyst-marketing-sem","title":"Lead Data Analyst, Marketing (SEM)","company":{"id":685870,"name":"Rover","domain":"rover.com","url":"https://alion.io/company/rover-4","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.4,"repost_share":0,"time_to_fill_p50_days":69,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":61858,"max":75163,"currency":"EUR","period":"year","gross":null,"usd_annual":84371},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"dbt","optional":true}],"status":"live","first_seen_at":"2026-09-18T14:58:18Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-10-22T06:39:11Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"About the role\nJoin Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets.\nAs a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands-on with the analysis. A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole?\nThis role is based in our Barcelona office in Poblenou, with two office days per week (Mondays and Thursdays). You must be based in Barcelona or be willing to relocate.\nYour impact\n Guide bidding and investment across brands. Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback. Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth.\nLead experimentation and incrementality. Design and analyze channel tests, geo-split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty, and turn results into recommendations on bidding and spend.\n Explain performance and identify opportunities. Diagnose changes in acquisition cost, conversion, and return on ad spend (ROAS). Translate auction dynamics, customer behavior, and marketplace conditions into clear recommendations that lead to action.\nStrengthen attribution and reporting. Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards. Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs.\nOwn the SEM analytics roadmap. Identify important questions, challenge assumptions, and prioritize by business impact. Build learning agendas for different markets and lead stakeholders toward decisions grounded in evidence and clear trade-offs.\n Raise the team's analytical standards. Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation. Balance statistical rigor with business needs.\nYour qualifications\n6+ years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes.\nAdvanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models.\nProven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations.\nExperience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functions.\nClear communicator with technical and non-technical audiences, who is able to shape compelling data narratives through analysis and data visualization.\nNice to have\nStrong understanding of marketing attribution and acquisition economics, including customer acquisition cost (CAC), LTV, ROAS, and payback.\nExperience with multibrand businesses, international markets, or a two-sided marketplace.\nExperience with marketing mix modeling (MMM), customer LTV modeling, or transformation tools such as dbt.\nExperience using AI tooling to move faster on routine work and to check your own reasoning. You can also explain and defend every line of analysis you ship.\nInterested? We'd love to hear from you, even if you don't bring every nice-to-have.\nBenefits of working at Rover\nLong-term incentive plan with a company performance-based cash payout\n\nPension plan\n\nPrivate medical insurance\n\n25 days PTO\n\nMeal allowance and flexible compensation plan (transport and nursery)\n\nGym membership\n\n€450 to cover the costs associated with the adoption of a pet\n\nAnnual €150 wellness reimbursement\n\nFlexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time\n\nGrab snacks, fresh fruit, in our kitchen to keep yourself going\n\nRegular team activities, events, game nights, and more\n\nDog-friendly office\n\nCompensation:\nIn the greater Barcelona area the first-year salary range is €61,858 - €75,163. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.\n\nThe cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.","description_format":"text","description_chars":4593,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Gym membership","Health insurance"],"hiring_locations":[{"name":"Spain","iso":"ES","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Pet Food, Supplies & Care","Local Services Marketplaces"],"lifecycle":[{"event":"open","at":"2026-09-19T00:21:28Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.858,"p_room":0.9,"age_days":33,"expected_fill_days":69,"reasons":["conf:2","velocity","win:mid"],"computed_at":"2026-10-22T06:10:10Z"},"pay":{"stated_usd_annual":84371,"is_top_pay":false},"html_url":"https://alion.io/job/rover-lead-data-analyst-marketing-sem","json_url":"https://alion.io/job/rover-lead-data-analyst-marketing-sem.json","meta":{"generated_at":"2026-10-22T10:01:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7073,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685870},"rest":"https://alion.io/mcp/rest/get_company?id=685870"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frover-lead-data-analyst-marketing-sem"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frover-lead-data-analyst-marketing-sem"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frover-lead-data-analyst-marketing-sem"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rover-lead-data-analyst-marketing-sem\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frover-lead-data-analyst-marketing-sem"}]}