{"id":1748349,"url":"https://alion.io/job/rover-product-manager-seo-and-answer-engine-optimization-aeo","title":"Product Manager, SEO and Answer Engine Optimization (AEO)","company":{"id":685870,"name":"Rover","domain":"rover.com","url":"https://alion.io/company/rover-4","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":95,"open_postings":6,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":108,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seattle, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":108694,"max":135867,"currency":"USD","period":"year","gross":null,"usd_annual":135867},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Sheets","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-01T07:27:13Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-13T21:47:32Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"We are seeking a highly analytical product manager to join the Discovery team. At Rover, the Discovery team is focused on driving scalable and diversified product-led growth across channels by increasing new bookings through optimized visibility and conversion.\nThis role leads Rover-wide AEO and SEO growth as a product surface, combining analysis, reporting, prioritization, stakeholder management, along with direct ownership and autonomous launch of new landing pages that grow organic and answer-engine visibility and new bookings.\nYou will be tasked with discovering emerging AEO/SEO opportunities and focus areas for the team, evaluating those against other business priorities, and working with the development, content, design, analytics, and international teams to execute those projects. The ability to research ideas, formulate concrete proposals, set up and execute tests, measure test results, and collaborate with content and development teams is critical to success. Cross-functional engagement is essential.\nYou will also build and use AI-assisted workflows to move faster and cover more ground, for example opportunity discovery, answer-engine visibility tracking, analysis and reporting, page QA, and test design. You own the accuracy, quality, and outcome of everything you ship, whether or not AI helped produce it.\nThis is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.\nYour Experience:\n5+ years of SEO experience spanning technical, content, international, and multi-brand optimizations as well as experience with, or a demonstrated point of view on, answer-engine optimization\n2+ years of product management or project management experience\nExperience partnering with UX and engineering to bring features to life\nExperience driving and navigating cross-functional collaboration to move forward outcomes\nExperience with testing, funnel analysis, and data analytics\nExcellent organizational, analytical, and communication skills\nComfort with SQL and using spreadsheets to model opportunities (Excel/Google Sheets)\nExperience in growth product and familiarity with marketing technology and tracking tools\nHands-on experience using LLMs or other AI tools to improve your own work (for example SQL, research synthesis, content or page QA, or automation), and sound judgment about what needs human verification\nYour Qualifications:\nBS in Marketing, Computer Science, Mathematics, Economics, or a related technical field or equivalent practical experience\nYour curiosity and enthusiasm for growing Rover’s business\nYour desire to explore new ideas and opportunities leveraging hypothesis-driven thinking, research, and experimentation\nYour ability to partner with content and engineering to set a long-term vision for your product growth investment, then break it down into smaller investments to learn quickly\nYour passion for understanding our customers and their needs, on both sides of the marketplace\nYour creativity in exploring new potential growth tactics across multiple channels and leveraging the power of our pet-loving community\nYou can get the data you need, derive insights, and leverage it to make decisions and drive growth\nYou build repeatable AI-assisted workflows, document them so the team can reuse them, and verify outputs before they drive decisions or go live\nYou learn your market and competition better than anyone and you integrate this information into your strategies\nYou are biased toward action, a great collaborator, and a master disambiguator/simplifier\nYou never stop pushing toward clarity and delivery\nYou never hesitate to roll up your sleeves and tackle something hands-on; you persevere when others fall away\nYou have a true passion for Rover’s mission and values\nBenefits of Working at Rover.com\nCompetitive compensation\n401k match\nLong-term incentive plan with a company performance-based cash payout\nFlexible PTO\nCompetitive benefits package, including medical, dental, and vision insurance\nCommuter benefits\nBring your dog to work (and unlimited puppy time)\nPet benefits, including $1000 toward adopting your first dog or cat\nStocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly \nRegular team activities performed in-person and virtually\nCompensation\nIn the greater Seattle area the first-year salary range is $108,694-135,867. Additionally, Rover offers benefits to full-time employees.\nThe cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.","description_format":"text","description_chars":4769,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Pet Food, Supplies & Care","Local Services Marketplaces"],"lifecycle":[{"event":"open","at":"2026-10-03T07:11:17Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":11,"expected_fill_days":108,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-13T05:45:00Z"},"pay":{"stated_usd_annual":135867,"is_top_pay":false},"html_url":"https://alion.io/job/rover-product-manager-seo-and-answer-engine-optimization-aeo","json_url":"https://alion.io/job/rover-product-manager-seo-and-answer-engine-optimization-aeo.json","meta":{"generated_at":"2026-10-13T23:48:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":36309,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685870},"rest":"https://alion.io/mcp/rest/get_company?id=685870"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frover-product-manager-seo-and-answer-engine-optimization-aeo"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frover-product-manager-seo-and-answer-engine-optimization-aeo"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frover-product-manager-seo-and-answer-engine-optimization-aeo"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rover-product-manager-seo-and-answer-engine-optimization-aeo\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frover-product-manager-seo-and-answer-engine-optimization-aeo"}]}