{"id":1282331,"url":"https://alion.io/job/rta-fleet-manager-demand-generation","title":"Manager, Demand Generation","company":{"id":1830411,"name":"RTA Fleet","domain":"rtafleet.com","url":"https://alion.io/company/rtafleet","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paylocity","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Glendale, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"HubSpot","optional":true},{"name":"Spotify","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-08-12T00:07:04Z","employer_posted_date":"2026-09-26","last_verified_at":"2026-09-29T23:56:00Z","board_verified":true,"closed_at":null,"days_open":50,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":50},"description":"Description\nManager, Demand Generation\n(Chief Attention Grabber, Awareness & Affinity Alchemist, Pipeline Magician)\nGlendale, AZ\nJob Description\nDo you live for the moment a marketing campaign starts producing results you can actually trace? Are you passionate about demand generation, audience targeting, and making it impossible for ideal customers not to know who you are? Do you love both the creative challenge of capturing attention and the analytical rigor of optimizing performance? Do you treat AI as a teammate that multiplies your output? If so, keep reading...\nThe team at RTA Fleet is looking for a Demand Generation Manager. At its core, this is a content orchestration and distribution role with a clear mission: elevate the RTA Fleet brand and turn that awareness and trust into inbound pipeline. You own the engine that takes our best content, from the Fleet Success Show podcast to webinars, campaigns, and thought leadership, and moves it across every channel to reach fleet buyers where they are, all with heavy AI leverage.\nIt is a player-coach role inside the larger marketing team. You own the inbound pipeline number, lead a small creative pod, and hand qualified leads to the SDR team. You will manage two people directly: the AV Specialist (podcast, video production, AV for Staff Meetings and RTA Connect Conference) and the Creative Services Manager (design and creative assets, website admin), setting the quality bar and doing the work alongside them.\nWhat We're Looking For\nYou are someone who:\nIs sharp, organized, and able to hold the full picture across many campaigns at once without dropping detail. \nBrings relentless clarity of priorities for yourself and your team, discerning what actually elevates the brand and drives pipeline from the endless list of things that could be done. \nThinks like an operator. You instinctively separate signal from noise and know the difference between activity and outcome. \nEmbraces team health and the principles in The Five Dysfunctions of a Team and The Ideal Team Player (Patrick Lencioni). \nIs AI-fluent and genuinely curious about how agents, prompts, and automated workflows can compound the team's output. \nIs a lifelong learner who actively levels up. Someone active on LinkedIn, who regularly listens to marketing podcasts, and is an avid book reader/listener. Bonus points if you have read “Extreme Ownership”, “Building a StoryBrand”, “Create Once, Distribute Forever”, “Contagious”, or anything by Robert Cialdini. \nHolds high standards for quality while still shipping on time. You know when to polish and when to launch. \nWill pivot quickly, stay positive under pressure, and lift boxes with the team if that is what the day calls for. \nSpecifically for this job, someone who:\nOwns an inbound pipeline number and can trace marketing effort all the way to sourced revenue. \nRuns the content engine behind the brand as an orchestrator: turning the podcast, webinars, and campaigns into a steady flow of multi-format content distributed across every channel our audience is found. \nWrites well and fast across formats leveraging AI, from landing pages and campaign copy to email sequences and companion articles. \nLeads a small creative team as a player-coach, directing the AV Specialist and Creative Services Manager while setting the quality bar and doing the work alongside them. \nDoes this sound like you? Let's talk! \nWhat You'll Own\nContent orchestration and distribution (the core of the role): \nRuns the weekly RTA Content Flywheel, converting podcast episodes and webinars into multi-format content (hot-take videos, articles, comics, ads) distributed across channels. \nPublishes podcast episodes and Hot Takes clips to YouTube, Simplecast, Spotify, and the RTA website; writes and posts AEO-optimized companion articles. \nWrites campaign content across formats: social posts, video scripts, landing and registration pages, direct mail copy, and session titles and abstracts. \nOwns email execution: the full webinar promotional sequence, pre- and post-event emails, the monthly newsletter, and send execution for product releases and press announcements in HubSpot. \nOwns SEO and AEO across YouTube and the website, plus post-launch optimization sprints on thumbnails, CTAs, and copy based on performance. \nCoordinates PR execution: editing press-release drafts, Business Wire uploads, internal distribution, and SME spotlight posts. (Media relationships are shared with the CMO.) \nPipeline and team:\nOwns the inbound pipeline number: booked meetings and pipeline dollars, with clean handoffs to the SDR team. \nManages the AV Specialist and Creative Services Manager as a player-coach. \nSupports RTA Connect (typically April to October) with event content, registration-driving comms, and LinkedIn activation. \nKey Results Areas (aka the Job Outcomes) \nInbound pipeline grows every trimester, measured by booked meetings and pipeline dollars. \nPaid media results, funnel conversion rates, and brand awareness trend up month over month. \nThe content engine runs on time and on brand, compounding into inbound demand, with the creative pod shipping consistently and clean handoffs to the SDR team. \nFeeling confident that this is in your wheelhouse? Let's put that to the test!\nThe Bottom Line\nIf you've made it this far, you should consider applying. We are really looking for people who are ideal team players, with an almost frightening intensity around turning attention into inbound pipeline.\nCompensation & Work Location\nTotal compensation for the role is between $140,000 and $150,000, depending on experience.\nThis is a full-time role with hybrid flexibility for candidates located in the greater Phoenix metro area. Employees in the Phoenix area are expected to work in-office three days per week after onboarding.\nThis role includes approximately 5-10% travel based on business needs.\nThis position is classified as exempt and is not eligible for overtime pay.\nWhy Top Talent Chooses RTA\nWe invest in our people - period.\n401(k) with 6% Safe Harbor match (100% vested day one) \nFlexible PTO model built on trust and manager-approved time off \nCigna Dental, Vision and Medical. PPO and HSA medical plan options with company HSA contributions ($780-$1,950 annually) \nGarner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity \nWellness rewards up to $350 annually \nVirtual care and mental health support resources \nCompany-sponsored benefits including dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options \nAdditional employee perks, wellness initiatives, and discount programs \nThe Part We're Most Proud Of\n99% of employees say RTA is a Great Place to Work® (Certified 3 years running) \n30% ARR growth - two years straight \nWe are an AI-forward company building for the future \nBig growth. Real benefits. Strong culture. A team that delivers. \nAbout Us\nFounded in 1979, RTA has long earned the reputation of knowing our stuff and providing the best customer service in the market. Our purpose is to help fleets succeed. We pride ourselves on creating a caring, family-oriented atmosphere for both staff and clients, and love the fact that our work has a positive impact on all the lives we touch. Our clients carry kids in school buses, first responders in emergency vehicles, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools available to them.\nOur office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches and genuinely enjoy each other's company.\nPhysical & Travel Requirements\nThis role has the following physical and travel requirements:\nAbility to sit or stand for extended periods \nAbility to work at a computer for prolonged periods \nAbility to travel approximately 5-10% based on business needs \nAbility to transport materials and equipment as needed \nHeading to RTA HQ?\nComing from the east side? You'll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 25 minutes to get here from downtown Scottsdale in the morning. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions.\nIf all of this sounds like you, and your type of company, then click apply. Seriously, we've asked you four times now, and you are still reading. Bonus points for being thorough.\nReasonable Accommodation\nRTA is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need a reasonable accommodation to complete the application process or perform the essential functions of this role, please notify us at .\nEmployment Notices\nEmployment with RTA is at-will. This means either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.\nEmployment with RTA may be contingent upon successful completion of a background check and other pre-employment screenings, consistent with applicable law.\nWe cannot accept student visas or provide sponsorship at this time.\nEqual Employment Opportunity\nRTA is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.\nSalary Description\n$140,000 - $150,000 annually DOE\nNotice of AI Use in Job Application Review\nAs part of our commitment in creating a fair, efficient, and consistent hiring process we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process.AI may be used to identify patterns, highlight relevant skills, and experience, and assist in comparing a candidate’s qualifications with the requirement of a specific role. These tools are to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.","description_format":"text","description_chars":10328,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":2,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Government","Transportation & Logistics","Fleet Management"],"lifecycle":[{"event":"open","at":"2026-09-26T03:21:50Z"}],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.397,"p_room":0.35,"age_days":50,"expected_fill_days":21,"reasons":["conf:29","win:tail"],"computed_at":"2026-10-01T05:45:00Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":true},"html_url":"https://alion.io/job/rta-fleet-manager-demand-generation","json_url":"https://alion.io/job/rta-fleet-manager-demand-generation.json","meta":{"generated_at":"2026-10-01T09:47:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":550,"day_limit":5000,"remaining_today":4450,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}