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We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/\nAbout the role\nWe are looking for an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR.\nYou will develop audience segmentation, build personalized lifecycle journeys, and lead structured experimentation to improve conversion, activation, and retention. Working closely with the Email, Growth, Product, and Analytics teams, you will turn customer insights and behavioral data into measurable business results.\nThis role is ideal for someone who combines strong analytical skills, customer understanding, and hands-on experience in lifecycle marketing and experimentation.\nKey Responsibilities\nOwn the email and lifecycle marketing growth roadmap.\n\nResearch customer needs, motivations, and behavior to identify meaningful audience segments.\n\nDevelop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent.\n\nBuild personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences.\n\nAdapt messaging, content, offers, and calls to action to each segment’s needs.\n\nDefine journey triggers, timing, branching logic, and exit conditions.\n\nWork with Product and Analytics to identify the data and events needed for segmentation and automation.\n\nPrioritize lifecycle opportunities and experiments based on expected business impact.\n\nWrite clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.\n\nAnalyze email performance and user behavior to identify growth opportunities and friction points.\n\nPartner with the Email Team to implement flows, experiments, and campaign improvements.\n\nMeasure experiment impact on conversion, activation, revenue, and retention.\n\nMaintain a clear experiment backlog, document learnings, and define next steps.\n\nShare concise daily experiment updates in the Growth Slack channel.\n\nConduct ongoing customer, market, and competitor research to generate new hypotheses.\n\nMonitor deliverability and audience engagement to support sustainable email growth.\n\nQualifications\nAt least 3 years of experience in email or lifecycle marketing.\n\nAt least 2 years of experience in growth experimentation and A/B testing.\n\nStrong hands-on experience building audience segments and automated lifecycle journeys.\n\nAbility to translate customer research and behavioral data into relevant messaging and effective flows.\n\nExperience developing and prioritizing experiments that improve conversion, activation, and retention.\n\nStrong copywriting instincts across subject lines, calls to action, and lifecycle content.\n\nStrong analytical skills and the ability to connect email performance to business outcomes.\n\nExperience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms.\n\nUnderstanding of event-based automation, personalization, and email deliverability.\n\nAbility to work cross-functionally with Email, Growth, Product, and Analytics teams.\n\nStrong organization, prioritization, and clear communication.\n\nFluent English.\n\nLocation\nRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.\nBenefits\nDiscover the perks of being part of our vibrant team! We offer:\nRemote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.\n\nUnlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.\n\nPaid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.\n\nCompany-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.\n\nFlexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt\n\nBe part of our fast-growing team and seize this excellent opportunity for personal and professional growth!\nInterview Process\nAfter submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:\nRecruiter Screening (40 minutes)\n\nTechnical Interview (90 minutes)\n\nFinal Interview (60 minutes)\n\nLife at Ruby Labs\nAt Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small-we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.\nThis is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.\nHere, effort is matched with reward. 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