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Salary
$253k – $300k per year
Location
Remote (United States)
Seniority
Architect · 10+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Rula is a digital mental health platform headquartered in Los Angeles, California, and was founded in 2019 as Path Mental Health. The company provides a marketplace that connects patients with a network of over 23,000 licensed therapists and psychiatric providers for individual, couples, family, and specialized child or teen therapy. It operates across all 50 U.S. states, focusing on clinical care delivery by accepting a wide range of insurance plans and offering both virtual and in-person sessions.

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

We are seeking a highly motivated, mission-driven sales leader to serve as our Director of Strategic Partnership Growth. In this critical role, you will take ownership of expanding mental health access and driving patient visit volume by closing and scaling high-impact partnerships with health plans, EAPs, and strategic healthcare partners. As a strategic seller and persuasive communicator, you will build deep, trust-based relationships, advocate for our innovative care model, and play a central role in advancing health equity and improving behavioral outcomes for thousands of individuals.

Required Qualifications

  • 10+ years of healthcare business development or quota-carrying sales experience

  • 5+ years managing complex, long-cycle strategic sales processes

  • Deep knowledge of the U.S. healthcare ecosystem and funds flow, particularly regarding health plans, EAPs, and self-insured employers

  • Proven ability to engage C-suite healthcare executives, driving end-to-end deal origination, outreach, and discovery

  • Ability to travel 25%

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

  • Direct experience in B2B behavioral health, mental health solutions, or digital health business development

  • Proven track record of selling directly into health plans, EAPs, or strategic partner organizations, with strong command of health plan economics

  • An active network of senior decision-makers and C-suite relationships within major health plans and payor organizations

  • Familiarity with value-based care contracts, risk-sharing arrangements, and alternative payment structures

We're serious about your well-being! As part of our team, full-time employees receive:

  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

  • 401(k) plan access: Start saving for your future

  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

  • Employee Assistance Program (EAP): Supporting your mental and physical health

  • Quarterly department stipend: Fun team-building activities or in-person gatherings

  • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

  • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses

  • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

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