{"id":3756588,"url":"https://alion.io/job/rulemapping-crm-martech-manager-dwm","title":"CRM & MarTech Manager (d/w/m)","company":{"id":2469504,"name":"Rulemapping","domain":"rulemapping.com","url":"https://alion.io/company/rulemapping","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Personio","truth_index":{"grade":"A","score":85,"open_postings":12,"ghost_share":0,"stale_share":0.583,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Berlin, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"n8n","optional":false},{"name":"Pipedrive","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-11-04T14:29:28Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-13T10:47:08Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Deine Aufgaben\nWir bauen zwei Go-to-Market-Modelle gleichzeitig auf. Zum einen Enterprise-Projekte mit Ministerien, Behörden und Unternehmen, vom mehrjährigen Vergabeverfahren bis zum B2B-Deal in UK, den Niederlanden und bald den USA. Zum anderen Product-Led Growth, bei dem Kundinnen und Kunden weltweit selbst einsteigen. Beide laufen über eine gemeinsame Datenbasis. Deine Aufgabe ist die CRM-Architektur, die dieses komplexe, schnell skalierende Geschäft trägt, als Single Source of Truth für Sales und Marketing.\nZielarchitektur. Du analysierst unseren gewachsenen Tool-Stack, entwirfst das Zielbild für Datenmodell und Systemlandschaft und triffst die großen Architekturentscheidungen für ein skalierbares, internationales und mehrsprachiges Setup.\n\nRevOps-Engine. Du baust Workflows, Automatisierungen und Integrationen, etwa über n8n, Zapier, Make oder APIs, die Enterprise-Pipeline und Self-Service-Funnel verbinden. Dazu gehören Produktnutzungsdaten für Aktivierungs- und Revenue-Reporting.\n\nTracking & Attribution. Du verantwortest Tracking, Formulare und Lead-Routing auf unseren Websites sowie Quellen-Tagging und Conversion-Tracking für internationale Launches.\n\nReporting. Du entwickelst Dashboards für Pipeline, Funnel und Aktivierung und lieferst die Kennzahlen, die uns Series-A-ready machen.\n\nDatenqualität. Du sorgst für saubere Strukturen, Deduplizierung und KI-gestützte Datenpflege. Für alle, die mit dem CRM arbeiten, bist du Ansprechperson und Enabler.\n\nDatenschutz & Compliance. Du behältst die Anforderungen aus DSGVO, UK-GDPR und weiteren Märkten im Blick und steuerst sie gemeinsam mit Datenschutz, Informationssicherheit und Legal, mit besonderer Sorgfalt im Public Sector.\n\nAI-first. Du scannst den Markt für KI-native CRM- und MarTech-Ansätze und holst die besten in unseren Stack.\n\nDein Profil\nMehr als vier Jahre in CRM, RevOps oder Marketing Ops, nachweislich im Aufbau einer CRM-Architektur und nicht nur im Betrieb.\nPraxis mit Pipedrive, HubSpot, Salesforce oder vergleichbaren Systemen sowie mit Workflow-Automation, API-Integrationen, SQL und Dashboarding.\nErfahrung mit hybriden Modellen aus Enterprise Sales und Product-Led Growth ist von Vorteil.\nGespür für Datenschutz im internationalen und öffentlichen Kontext.\nDu entwickelst Lösungen vom Zielbild her.\nDeutsch und Englisch verhandlungssicher.\nWarum wir?\nEin Architektur-Mandat für die Systeme, auf denen unser Wachstum aufbaut.\nEine Schlüsselrolle im Aufbau eines neuen Bereichs.\nEin Stack, den du von Anfang an AI-first gestaltest.","description_format":"text","description_chars":2529,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Government","Decision Intelligence"],"lifecycle":[{"event":"open","at":"2026-11-04T17:10:53Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.596,"p_room":1,"age_days":7,"expected_fill_days":30,"reasons":["conf:1","stale_co","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/rulemapping-crm-martech-manager-dwm","json_url":"https://alion.io/job/rulemapping-crm-martech-manager-dwm.json","meta":{"generated_at":"2026-11-13T17:03:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":34144,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2469504},"rest":"https://alion.io/mcp/rest/get_company?id=2469504"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frulemapping-crm-martech-manager-dwm"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frulemapping-crm-martech-manager-dwm"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frulemapping-crm-martech-manager-dwm"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rulemapping-crm-martech-manager-dwm\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frulemapping-crm-martech-manager-dwm"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3756588}},{"tool":"search_jobs","arguments":{"company":"rulemapping.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3756588},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}