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SDR (Sales Development Representative)

Team: Monetization

Location: Flexible / Remote

Reporting to: Sales Director

Role Overview

The SDR qualifies enterprise demand and builds high-quality opportunity flow.

This role ensures pipeline quality before Account Executive engagement.

This is structured demand qualification, not mass outreach.

Core Mandate

The SDR is accountable for:

  • Identifying qualified enterprise demand

  • Conducting structured discovery

  • Filtering high-quality opportunities

  • Maintaining clean pipeline hygiene

Possible Focus Areas

  • CPG demand qualification

  • Telecom demand qualification

  • Enterprise (other verticals) qualification

Role Impact

  • Higher close rates

  • Reduced sales cycle friction

  • Stronger pipeline predictability

  • Improved AE productivity

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