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Salary
≈ $20k – $52k per year (Estimated)
Location
In office (South Africa)
Seniority
Staff · 3+ years exp

First seen by Alion on Jul 17, 2026. SAB scores B on the Alion truth index.

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SAB

The South African Breweries (SAB) is South Africa's largest brewer, headquartered in Sandton, producing and distributing beer and other alcoholic beverages through breweries and sales depots across the country. Founded in 1895, it has been part of Anheuser-Busch InBev since the brewer acquired SABMiller in 2016 and runs community and sustainability programmes such as the SAB Foundation and water restoration projects. It hires brewing and packaging managers, maintenance planners and artisan fitters, distribution and warehouse supervisors, logistics specialists, sales representatives and graduates for its DynamX sales trainee programme.

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this role requires a highly professional, charismatic and personable individual with sound commercial acumen and a strong selling instinct. A proven track record in reaching and exceeding sales targets is paramount and Formal on-Premises (FOP) experience would be ideal.

Key Roles and Responsibilities:

  • Build and maintain strong POC relationships and address any key pain points by working with different SAB teams (e.g. Brand Teams, Trade Marketing etc.) ensuring the highest level of customer service

  • Manage customer expectations and ensure that their needs are met in a timely fashion

  • Develop and implement customer specific business programs and account plans

  • Develop new sales opportunities for Premium Brands

  • Educate and train customers on SAB’s Premium category to ensure correct in store positioning and execution of the Brands to enhance the consumer experience

  • Assist the Premium Co. Team to drive market share, meet financial targets and growth objectives for SAB Premium Brands in key FOP Outlets

  • Assist the Premium Co. Team to develop comprehensive Brand Plans for the Premium Category

  • Provide the Premium Co. Team with key customer insights on the Super Premium Alcohol category to ensure category strategy alignment to consumer needs

Minimum Requirements:

  • Minimum 3 Year Tertiary Qualification

  • 3 - 5 Years Sales experience within FMCG

  • Valid Driver’s License (Essential)

  • Strong communication and interpersonal skills with aptitude for building relationships with

  • Key Stakeholders at different levels

  • Relationship Management

  • Customer Service

  • Strong Negotiation Skills

  • Problem Solving

  • Entrepreneurial mindset with strong Commercial Acumen

  • Extensive knowledge of SAB’s Premium Category

  • Attention to detail

  • Highly Professional

  • Ability to innovate and be creative when it comes to events and activities

  • Work well independently

  • Able to work outside of normal working hours

Additional information:

  • BAND: VIII

SAB is an equal opportunity employer, and all appointments will be made in line with SAB employment equity plan and talent requirements

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.

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