{"id":3120302,"url":"https://alion.io/job/sabc-senior-product-manager-ve","title":"Senior Product Manager VE","company":{"id":1792399,"name":"SABC","domain":"sabc.co.za","url":"https://alion.io/company/sabc-co-za","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Product","role_family":"Product","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Auckland, New Zealand"],"countries":["NZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":143000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4091},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amazon S3","optional":false},{"name":"Outlook","optional":false}],"status":"live","first_seen_at":"2026-10-22T00:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-26T04:52:47Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"RE-ADVERTISEMENT\nCLOSING DATE:28 OCTOBER 2026\nSouth African Broadcasting Corporation\nJOB INFORMATION SUMMARY\n\nJOB PROFILE \n\nJob Title:\n\nSenior Product Manager\n\nDivision:\n\nSales\n\nDepartment:\n\nSales\n\nSegements:\n\nVideo Entertainment\n\nScale code/ Grade:\n\n130\n\nSAP Position ID:\n\n60024050\n\nPosition Reports to:\n\nHead of Sales: Video Entertainment\n\nLocation:\n\nProvincial / National Office\n\nJob Family:\n\nJOB PURPOSE\n\nTo grow sustainable SABC revenue and market share through the sale of video entertainment related advertising, sponsorship and associated products, services and solutions across its portfolio of linear and digital platforms (S1, S2,S3 & SABC Plus). This will be achieved through leading, in a disciplined, professional and performance-focused manner, a high-performing Video Entertainment sponsorship sales team with focused responsibility for building commercial relationships and exploiting opportunities to meet SABC content sponsorship revenue needs and requirements.\nThe role requires managing of third-party supplier relationships as well as the portfolio of Product Specialists across (S1, S2, S3)\nTo maximize sales revenue and increase market share growth for SABC Media sales across (S1, S2, S3) and drive revenue for commissioned content.\nTo Achieve and exceed sales revenue budgets, across the portfolio and / or segment. \nTo deliver integrated solutions across the SABC Video Entertainment eco-system through:\nEnhance the sales team's proficiency in delivering integrated sales solutions within the SABC ecosystem.\nCultivate a sales culture focused on customer centricity and high performance.\n\nMAIN OBJECTIVES (KEY PERFORMANCE AREA)\n\nJOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION\n\nKEY PERFORMANCE INDICATOR\n\nWEIGHT\n\nINCREASE SALES REVENUE & MARKET SHARE\n\nDevelop a comprehensive sponsorship strategy and plan with the Head of Sales, in alignment with the SABC Strategy & Corporate Plan, to achieve revenue targets and grow market share with video entertainment segment of the broadcast media marketplace.\nMatch brands marketing goals with the Video Entertainment program’s audience, negotiating terms like cost, placement frequency, and creative control. \nCollaborate with advertisers, media planners, and channel executives to create tailored sponsorship deals that maximize visibility and impact for sponsors while generating revenue for the channel or production.\nLead and manage a team of sales professionals, in a disciplined, structured and focused manner to achieve and exceed set sales targets within the video entertainment segment of the broadcast media marketplace.\nUnderstand the needs, expectations and requirements of clients in the Video Entertainment segment to develop differentiated solutions based on the SABC’s portfolio of traditional, linear and digital media assets.\nCollaboratively develop and propose to clients appropriate, relevant and innovative media solutions leveraging a mix of Video Entertainment channels and platforms to meet budget requirements, optimize campaign performance and enhance revenue opportunities.\nWork collaboratively with the Creative Solutions Team to ensure that sales team's proposals and presentations are of high quality, offering insightful solutions and providing measurable outcomes.\nEnsure Product Specialists actively use the SABC CRM system and adhere to all sales disciplines and reporting requirements.\nProvide regular, comprehensive monthly reports on Video Entertainment Sponsorship sales progress against set targets, inclusive of a detailed sales pipeline report and performance against key metrics such as calls made, proposals delivered, value of proposals, conversion ratios of Product Specialists, productivity and effectiveness etc \nCollaborate with Sales Intelligence, Creative Solutions, Sales Innovation, and Channel teams to successfully commercialize, and implement new product solutions and offerings.\nProactively address Client needs and expectations, resolving any challenging issues to ensure mutual satisfaction.\nEngage in trade marketing efforts to maintain and enhance industry relationships, visibility, and ongoing communication.\nBuild a performance-driven, disciplined approach to sponsorship sales execution, underpinning a client-focused culture aligned to the new Sales Operating Model.\nUnderstand the needs, expectations and requirements of clients in the Video Entertainment segment to develop differentiated solutions based on the SABC’s portfolio of scripted and unscripted content across, linear and digital media assets.\n\n30%\n\nMARKET RESEARCH AND ANALYSES\n\nAnalyse and segment public, commercial, and high-growth markets to better understand client requirements, unlock new revenue opportunities and expand SABC’s share across Video Entertainment sponsorship\nLeverage market intelligence, competitor analysis, and audience insights to shape sales strategy, influence advertiser spend, and drive data-led decision-making.\nCollaborate across Radio, News, Sports, and Digital to craft integrated, cross-platform solutions that maximise client value.\nChampion innovation by incubating new products through Ad-Venture and Digital Sales streams, with a focus on strategies that yield high audience segments.\n\n10%\n\nINTELLIGENCE, REVENUE AND COST MANAGEMENT\n\nDebrief Salespeople on a regular basis to collect relevant market and sales intelligence.\nGather and make sense of ‘on the ground’ Market & Client intelligence to better understand market dynamics and evolving client needs & expectations\nProvide regular reports on the ground’ intelligence obtained to inform the work of the Intelligence & Analytics Team.\nProvide input into pricing and packaging of sponsorships and make decisions based on market experience and realities\nDrive sustainable, profitable growth via tailored media solutions, high-impact sponsorships, and value-rich client offerings.\nLeverage market intelligence and sales analytics to inform pricing, optimize campaign performance, and increase audience-driven revenue.\nManage cost of sales and sponsorship commitments with discipline, ensuring profitability, contractual compliance, and accurate monthly reporting.\nContribute to revenue forecasting, target setting, and budgeting, ensuring plans are implemented, tracked, and adjusted to meet performance goals.\n\n20%\n\nGOVERNANCE, RISK AND COMPLIANCE\n\nDeliver all Sales and other reports timeously and accurately as required.\nEnsure and assure the data integrity of all sales information provided, including sales call reports\nEnsure that all Sales Team Members’ time in market is optimised and that hybrid working is not abused.\nEstablish and enforce robust governance frameworks, SOPs, and internal controls to ensure compliance with legislation and SABC policies.\nIdentify, monitor, and mitigate operational and commercial risks, including implementation of the Risk Management Plan and internal audits.\nEnsure accurate, timely reporting across CRM systems and ensure full visibility of performance and budget accountability.\nTrack and mitigate actual and potential revenue leakage and enhance audit-readiness across the VE sales value chain\n\n10%\n\nCUSTOMER AND\nSTAKEHOLDER MANAGEMENT\n\nBuild and sustain strategic relationships across SABC platforms, agencies, clients, and key industry stakeholders to drive collaboration and revenue growth.\nRepresent SABC Sales at industry forums and market-facing events, ensuring strong visibility and influence within the advertising ecosystem.\nFoster mutually beneficial partnerships that unlock commercial opportunities and long-term value for both clients and the Corporation.\nChampion regional sales effectiveness through collaboration with ROMs and NSMs.\nEnhance SABC’s brand presence and reputation through revenue driven engagements and commercial relationships within in agencies and clients.\n\n10%\n\nLEADERSHIP AND PEOPLE MANAGEMENT\n\nRecruit, select and contract high-performing sales talent in collaboration with Human Resources.\nImplement structured sales cadences, CRM discipline, and ongoing training to boost productivity, conversion rates, and execution consistency.\nSet clear targets and performance expectations and apply effective consequence management to achieve targets.\nRecognise over-achievement and effectively manage the under-performance of members of the Sponsorship Sales Team\nManage and coach Sponsorship Sales Team members to develop the necessary insights, knowledge and skills required to deliver successfully on expectations.\nLead, inspire, and develop resilient, accountable teams, with clear KPIs, career growth pathways, and recognition frameworks.\nDrive effective performance management in line with organisational standards, ensuring accountability and continuous improvement.\nChampion people development initiatives including succession planning, wellness, talent management, and employment equity.\n\n20%\n\nTOTAL PERCENTAGE\n\n100%\n\nINHERENT REQUIREMENT\n\nFORMAL QUALIFICATIONS:\n\nA relevant tertiary qualification (degree or diploma) at NQF Level 6 or above.\n\nEXPERIENCE:\n\n5-8 years’ relevant front-line Sponsorship sales specialist / sponsorship sales management / brand management experience within the Media | Marketing | Advertising environment. \n\nKNOWLEDGE:\n\nProven leadership in high-volume media sales environments (TV, digital, sponsorships) with particular focus on managing commercial value commitments and new business development.\nDeep understanding of segmentation strategies, client acquisition, and key account growth.\nStrong commercial acumen and data fluency-able to interpret insights into actions.\nKnowledge and experience in Sales Strategies that combine:\nPresentation skills: Proven track record in presenting end-to-end media solutions\nNegotiation Skills: Proven track record in negotiating high value contract terms for the benefit of both the client and the organisation\nProven track record in implementation of:Sponsorship Packages: These include branding opportunities like on-air mentions, logo placements, or product integrations within a show.\nCommercial Airtime: Selling Advertiser Funded slots on channels targeting specific audience demographics that align with the sponsor’s market.\nProduct Placement: Ability to negotiate deals for a brand’s product to be featured or used within the content of a show.\nBranded Content or Segments: Ability to sell opportunities for a brand to sponsor specific segments or creating custom content that integrates the brand.\n Event or Special Sponsorships: Ability to drive sponsorship revenue through live events, or special broadcasts (e.g., award shows).\nDigital and Cross-Platform Extensions: Integrate Video Entertainment sponsorships with digital component creating brand extensions on streaming platforms and social media.\n\nAdvanced knowledge of CRM systems, media measurement tools, and performance reporting.\nUse market intelligence and sales analytics to drive performance, pricing strategies, and audience value delivery.\n\nATTRIBUTES\n\nHigh energy levels\nStrong initiative and drive (positive and self-motivated)\nWillingness to take calculated risks.\nAdaptable/multi-task\nStrategic in thinking and outlook\nResilient \nExercises sound judgement - particularly under pressure\nUnwavering in the pursuit of goals - but is aware of risks, monitors progress and is not afraid to change course when needed.\nApproachable and accessible \nSuccessful at building and maintaining relationships, internally and externally.\nCommitment to support and execute overarching business strategy. \nInnovative and proactive\nResponsible and reliable\nTeam Player\nInfluential communicator with established networks in media buying and brand leadership.\nAdept at managing complexity and navigating organisational change.","description_format":"text","description_chars":11731,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work"],"hiring_locations":[{"name":"New Zealand","iso":"NZ","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Broadcasting","TV Production"],"lifecycle":[{"event":"open","at":"2026-10-23T00:13:17Z"}],"visa":[],"liveness":{"score":78,"band":"hot","label":"Hiring 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